Conversion Optimization

How Consumer Software & App Companies Can Use SMS Marketing

Article

Being the most used and popular device, mobile phones have the edge of communicating the message of your software company in a personalized and timely fashion to your target audience. And what better way than to use SMS to reach out to them? Just use these tips, and your app company is all set to […]

The Impact of Gated Content for Software and SaaS Websites

Article in Agile Marketing

Is your Software as a Service (SaaS) website getting your desired organic traffic but still finding it challenging to generate leads? It’s time you consider gearing your software website with ‘gated content’ for lead generation and fruitful marketing.Did you know 82% of marketers trying to increase lead quantity are also looking to increase the quality […]

Conversion Optimization for SaaS & Software

Event

Conversion is a key tactic and metric for any successful marketing program. If we cannot get people to take action, then any time or money spent attracting your audience is a waste. Slight increases in conversion can produce massive results. For software and SaaS companies, there are specific strategies and approaches that can significantly increase […]

Increasing Software Sales Using Trials

Article in Conversion Optimization

In this video, Andy Halko, CEO of Insivia, talks a little about how using trials near the end of your sales funnel can increase the sales of your software product. Properly using trials is a vital part of the decision process for potential clients to purchase your software. Make sure you are using the right […]

Using Software Demos in Your Marketing Funnel

Article in Agile Marketing

Are you using demos to promote your software? In this video, Andy discusses how to effectively incorporate demos into your sales funnel. Using the right demos for your product can drastically increase your sales, so why not make sure you are making the most of your marketing efforts! Check out Andy’s first video on explainer […]

Product Tours & Your Sales Cycle

Article in Conversion Optimization

In this video, Andy talks about how important it can be for software companies to incorporate product tours into their sales cycle.   Check out Andy’s first video on explainer videos here. Check out Andy’s third video on demos here.

How to Optimize Free Trials for Your Software Company

Article in Conversion Optimization

In this day and age, software companies are pretty much expected to offer some sort of free trial: so many companies offer one thinking that refusing to do so can lead potential customers to your competitors (unless, of course, you have a completely one-of-a-kind product). But it isn’t as simple as offering a free trial […]

7 Ways to Make Your CTA Work for You

Article in Conversion Optimization

In a previous post, we discussed Why Your Website Is the Center of Your Marketing Strategy, and as such your website should be capturing leads on a steady basis. If it’s not, why? Most likely it’s because you aren’t asking a lead to take an action or you aren’t providing the lead with a compelling […]

Simplicity: The Key to Website Conversions

Article in Conversion Optimization

No matter what kind of industry or business you may be in, your website has one goal: To make the customer’s experience seamless so they continue coming back for more.But with today’s growing technology, it’s easy to get caught up in the excitement of it all. It’s tempting to want to add every possible feature, […]

Why A/B Testing Is a Must

Article in Conversion Optimization

Picture this: You head into a clothing retailer to buy a new shirt. While the store has a bunch of different styles, they only have one color – blue. The retailer has assumed that everyone likes the color blue, so that’s the only option they provide. Since you weren’t exclusively looking for a blue shirt, […]

You’re Behind the Curve if You’re Not Using Landing Pages

Article in Conversion Optimization

You might think that paying for ad space on Google is enough to increase your business, but if you aren’t sending those clicks to a relevant and well-thought-out landing page, you are shooting yourself in the foot. Just like having catchy ads are crucial to initially get people’s attention, great landing pages are necessary to […]

Can Your Website Be Converting Better?

Article in Conversion Optimization

One of the biggest foundations of high sales is increasing your company’s conversion rates. After all, companies that have a solid approach to conversion optimization are more likely to double their sales. So why don’t companies spend more time on their conversion optimization? One word: Routine. It’s easy to get caught up in the day-to-day […]

How Website Aesthetics Impact Conversion

Article in Conversion Optimization

Many aspects come into play when it comes to conversions. The first few things that usually pop into people’s minds are elements like content, searchability, and user friendliness. But one area that often gets neglected is the overall aesthetics of your site.When you first visit a website, you’re taking it all in – the look […]

Apps as a Lead Generation Tool

Article in Conversion Optimization

In this Insivia insight, Andy talks about how custom apps can be used to deliver a more personalized experience to your audience. Apps are often overlooked as a lead generation tool. In the B2B world of marketing, it’s all about generating leads. Apps are a great way to get prospects into your marketing ecosystem, so […]

Integrated Marketing and Conversion

Article in Agile Marketing

In this Insivia Insight, Andy explains how integrated marketing has a synergistic relationship with conversion.Integrated marketing looks at the relationship between different elements in the marketing ecosystem and how they interact. The guiding principle is that everything is connected. For example, design has a major effect on user experience. A poor user experience is often […]

Optimize Conversion Through Your Messaging

Article in Conversion Optimization

In this Insivia Insight, Justine talks about messaging and how it can be optimized for conversion. One of the easiest and most effective changes you can implement to increase your conversion rates is the length and style of your messaging. In order to optimize this effectively, you must know exactly who your audience is. Does […]

Website Aesthetics Impacting Conversion

Article in Conversion Optimization

In this Insivia Insight, Andy talks about the role of aesthetics in website conversion. There are a lot of things that go into choosing the aesthetics of a website. The most obvious is the visual appeal, but that’s really just surface level. Design elements can communicate a lot about your brand, so it’s important that […]

Maximize Website Conversions: Keep It Simple

Article in Conversion Optimization

  In this Insivia Insight, we talk about how important it is to keep things simple when optimizing for conversion. Designing a website or planning a marketing campaign can be exciting, but it’s easy to get carried away with enthusiasm. Innovative approaches and ideas are great, but it’s wise to exercise restraint. When we take on a new web design […]

Hard vs Soft Conversions

Article in Conversion Optimization

In this Insivia Insight, Justine differentiates between the two types of conversions: hard conversions and soft conversions. It’s not wise to hyperfocus on one and ignore the other, yet this is still a pretty common practice. First, let’s define the two. Hard Conversions Hard conversions are the more “traditional” types of conversions. These can be phone […]

Use Video to Earn Client Trust

Article in Conversion Optimization

You’ve likely heard the expression “Putting a face to the name.” There’s a reason why this applies to so many different situations in life – people, no matter who they are, trust someone they can connect with. And one of the best ways to connect with your customers – or potential customers – is through […]

Usability and User Experience

Article in Conversion Optimization

As the world becomes more connected through the Internet, usability and user experience design are becoming increasingly important for conversion optimization. Are you interested in learning more about this topic, or would you like to book a speaker? Contact us today. 

Google Analytics 101

Article in Conversion Optimization

Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Thanks to the Columbus Society of Marketing Professionals for inviting us to speak!

#Ten2Win: Manufacturing Search Engine Optimization Strategy

Article in Conversion Optimization

Manufacturing Search Engine Optimization Highlights The Client in Need An experienced manufacturing company that’s been around for over 60 years has hired a new CEO. He is looking to revamp the company’s digital presence to help drive leads to the sales team. The Issues at Hand The Website is currently lacking SEO as well as […]

Do You Have a Web Conversion Issue?

Article in Conversion Optimization

Matt discusses 3 things to look at to see if you have a web conversion issue. 1. Bounce Rate – When analyzing your website, take a look at the bounce rate on your contact page. If the bounce rate is 50% or higher you are going to need to re-evaluate that page. You need to […]

Tools for Tracking Your Website Conversion

Article in Conversion Optimization

Today Patrick talks about some tools you can use to help track website performance. Google Analytics – Allows you to see the data behind your website. You can see what actions are taken on the site, what pages are most visited, and what keywords are used to get to your site. This information can help […]

How Landing Pages Can Help Conversion Rates

Article in Conversion Optimization

Derek talks to us today about how landing pages help increase conversion on your website. Among other things, a landing page is essentially a page created to cater to one segment of your audience. Landing pages are usually linked with PPC, social media, or email campaigns. The goal is to make the message you are […]

Top Conversion Metrics You Should Focus On

Article in Conversion Optimization

Andy talks about some of the top metrics you should be looking at to understand how you can get better web conversion. One thing to look at is your bounce rate. A bounce is what happens when a visitor comes to your site and leaves right away. This typically tends to happen on home-pages. If […]

How can A/B Split Testing Help with Conversion?

Article in Conversion Optimization

Derek shares how can you track your digital campaigns and improve your conversion with the use of A/B testing. With digital becoming the front runner for many strategies  it’s now very simple to track the performance of your campaigns in real time. One way that you can do this is with the use of A/B […]