Best Conversion Tools for SaaS Websites

Software as a service (SaaS) companies handle just about every business function, from CRM and ERP to project management and accounting, to name only a few. While they are extremely popular and beneficial to organizations of all sizes, SaaS products can’t sell themselves. Plus, the competition out there can be fierce.

Traditional channels, like direct mail, conferences and trade shows only reach relatively small audiences, but advancements in digital marketing, SEO, and targeted pay-per-click (PPC) campaigns provide a tremendous opportunity for B2B SaaS companies to sell directly online or drive qualified leads to their inside sales teams. Now, software companies can reach a highly-targeted mass audience that consists of people looking for your product and reducing the average cost per lead.

The length of a SaaS sales cycle varies. If your software is complex, you’re selling to new markets, or you’re targeting enterprise-level businesses it usually takes longer for prospects to make buying decisions. For this reason, you need to maintain a robust sales pipeline. But how do you keep prospects moving towards the ultimate end goal of closing the sale? By using the best conversion tools!

Whether you own a startup or you’ve been selling web-based software solutions for years, it’s imperative to have solid marketing strategies in place that utilize the best conversion tools for the technology industry.

This article begins by reviewing the different stages customers go through when making purchasing decisions. We’ll explain how you can optimize the customer’s journey as they maneuver the “buying funnel” (a.k.a. sales funnel or purchase funnel). Then we’ll outline the conversion tools that work best at each stage of the journey, including nurturing leads, communicating features and benefits, demonstrating capabilities, and converting prospects into customers.

Now let’s get started.

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