Optimize Conversion Through Your Messaging
In this Insivia Insight, Justine talks about messaging and how it can be optimized for conversion.
One of the easiest and most effective changes you can implement to increase your conversion rates is the length and style of your messaging. In order to optimize this effectively, you must know exactly who your audience is.
Does your audience want easy to consume, highly digestible content? In that case, brevity is key. Keep your messaging and content short and to the point. On the other hand, you may discover that your audience wants more in-depth information. To satisfy them, you are going to have to dig deeper and be very thorough when researching your topics.
What you may find is that you have a mixed audience. In these cases, you will want to err on the side of brevity, but make longer and more detailed content available for those who want it. This can take the form of downloadable content, such as white papers or case studies, or through a mixed media approach comprised of infographics, articles, blogs, and video/animation.
Want an objective opinion as to how to frame your messaging and content? Contact us today. We are experts in content strategy and other conversion optimization methods.