Conversion Optimization Articles & Insights

The how-to tutorial on understanding and utilizing Google Analytics to improve conversion, search optimization, engagement and overall better online marketing.

You’ve likely heard the expression “Putting a face to the name.” There’s a reason why this applies to so many different situations in life – people, no matter who they are, trust someone they can connect with. And one of the best ways to connect with your customers – or potential customers – is through […]

7 Ways to Use Digital Sales Rooms for Killer ClosingA digital sales room is sales enablement platform that collects and provides information, tools, and resources to help salespeople close more deals. Digital sales rooms provide a centralized platform for sales teams to access the resources they need to do their jobs efficiently. These rooms can […]

Regarding your company’s website, one of the most important variables to control for is the user’s experience. It can be argued that the customer experience is the end game, and how they fundamentally evaluate your brand. Whether you sell products or offer services, your customer’s experience is ultimately what they remember, and what they share […]

As the world becomes more connected through the Internet, usability and user experience design are becoming increasingly important for conversion optimization.Are you interested in learning more about this topic, or would you like to book a speaker? Contact us today.

Google Analytics 101 provides an introductory lesson on features of Google Analytics including Audience, Behavior, Conversion and A/B Testing. If you are considering a website redesign, you should review this to get familiar with how to integrate analytics. Thanks to the Columbus Society of Marketing Professionals for inviting us to speak!

What’s the difference between the two?

Matt discusses 3 things to look at to see if you have a web conversion issue.1. Bounce Rate – When analyzing your website, take a look at the bounce rate on your contact page. If the bounce rate is 50% or higher you are going to need to re-evaluate that page. You need to look […]

How Interested Consumers Become Paying Customers

Is Your Website Converting As Well As It Could Be?Hey there!  👋Ever found yourself staring at your website analytics, admiring those climbing traffic numbers, and then doing a double-take at your conversion stats?Yeah, we’ve been there too. It’s like throwing a party, seeing a line of guests outside, but only a few actually coming in […]

Derek shares how can you track your digital campaigns and improve your conversion with the use of A/B testing. With digital becoming the front runner for many strategies� it’s now very simple to track the performance of your campaigns in real time. One way that you can do this is with the use of A/B […]

How Can Design & Technology Help Sales People Close Deals?With the increased use of technology and design in marketing, many sales reps are turning to these resources as a way to increase efficiency and close deals faster.Incorporating quality design and effective technologies into a sales strategy is one of the best closing techniques you use […]