Interactive & Media
What Type of Media is Right for Your Target Audience?
Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to […]
Maximize Enterprise Software Sales with Explainer Videos, Product Tours, Demos and Trials
When it comes to selling enterprise software, it is neither a simple or short process but the right tools can help you close more deals.It is important to have the right sales process and tools to help your sales team impact revenue and meet their goals. There are several stages that start with awareness move […]
in Interactive & MediaUsing Video & Animation for Technology Companies
Marketing trends are changing all the time and one trend we see with Technology Companies is the desire to integrate video and animation into their marketing plans. Video and animation can be a great way to grab your audiences’ attention and deliver an immersive experience.
in Interactive & MediaHow to create engaging content for your website
It’s important to create engaging content for use on your website. Think about using different types of content like calculators, whitepapers, assessment tools and step-by-step articles. Once you have your content created you should then determine the best place on your site to distribute the content to your audience.
in Interactive & MediaApps as a Lead Generation Tool
In this Insivia insight, Andy talks about how custom apps can be used to deliver a more personalized experience to your audience. Apps are often overlooked as a lead generation tool. In the B2B world of marketing, it’s all about generating leads. Apps are a great way to get prospects into your marketing ecosystem, so […]
in Conversion OptimizationUsing Digital Tools to Expedite the Sales Process
If there is one process that is worth the effort of refining it would be the sales process. Many of our clients don’t have cut-and-dry pricing models and have developed processes for providing quotes to their customers. Even for us, creating turnkey pricing for many of our products or services is an enormous challenge that […]
in Interactive & MediaDigital Wayfinding Apps
In this Insivia Insight video, Andy discusses digital and mobile wayfinding, which is a way for people to use technology to navigate physical spaces. Besides offering customers an engaging helpful service, these types of apps offer great ways to reach out to people through very targeting marketing efforts. Did you like this insight? Make sure […]
in Interactive & MediaIs a Mobile App Right for You?
In this Insivia Insight video, Andy talks about how developing or acquiring a mobile app may answer some of the challenges your business is faced with. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
in Interactive & MediaThe (re)Birth of Virtual Reality
Virtual reality still seems far away, like a concept out of bad 90’s science fiction, but the genre has always been anchored by two premises: 1), the material uses exotic characters, locations, and technology to tell us something about contemporary life, and 2), there is an underlying scientific basis and?plausibility?that can predict future behavior or […]
in Interactive & MediaVideo and Animation Marketing
Video and animation content is the most powerful form of media on the Internet. In this presentation, you will find some shocking statistics about video and animation as well as some applications in modern marketing strategies.
in Interactive & Media