Interactive & Media

What Type of Media is Right for Your Target Audience?

Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to […]

Apps as a Lead Generation Tool

In this Insivia insight, Andy talks about how custom apps can be used to deliver a more personalized experience to your audience. Apps are often overlooked as a lead generation tool.In the B2B world of marketing, it’s all about generating leads. Apps are a great way to get prospects into your marketing ecosystem, so this […]

in Conversion Optimization

Using Digital Tools to Expedite the Sales Process

Using Digital Tools to Expedite the Sales ProcessIf there is one process that is worth the effort of refining it would be the sales process. For most SaaS companies, the sales process can be long, uncertain, and cumbersome. But it doesn’t have to be that way.Especially, in this digital age, technological solutions can be found […]

in Interactive & Media

The (re)Birth of Virtual Reality

Virtual reality still seems far away, like a concept out of bad 90’s science fiction, but the genre has always been anchored by two premises: 1), the material uses exotic characters, locations, and technology to tell us something about contemporary life, and 2), there is an underlying scientific basis and?plausibility?that can predict future behavior or […]

in Interactive & Media

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