Interactive & Media
What Type of Media is Right for Your Target Audience?
Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to […]
Maximize Enterprise Software Sales with Explainer Videos, Product Tours, Demos and Trials
Maximize Enterprise Software Sales with Explainer Videos, Product Tours, Demos and TrialsWhen it comes to selling enterprise software, it is neither a simple or short process but the right tools can help you close more deals.It is important to have the right sales process and tools to help your sales team impact revenue and meet […]
in Interactive & MediaApps as a Lead Generation Tool
In this Insivia insight, Andy talks about how custom apps can be used to deliver a more personalized experience to your audience. Apps are often overlooked as a lead generation tool.In the B2B world of marketing, it’s all about generating leads. Apps are a great way to get prospects into your marketing ecosystem, so this […]
in Conversion OptimizationUsing Digital Tools to Expedite the Sales Process
If there is one process that is worth the effort of refining it would be the sales process. Many of our clients don’t have cut-and-dry pricing models and have developed processes for providing quotes to their customers. Even for us, creating turnkey pricing for many of our products or services is an enormous challenge that […]
in Interactive & MediaThe (re)Birth of Virtual Reality
Virtual reality still seems far away, like a concept out of bad 90’s science fiction, but the genre has always been anchored by two premises: 1), the material uses exotic characters, locations, and technology to tell us something about contemporary life, and 2), there is an underlying scientific basis and?plausibility?that can predict future behavior or […]
in Interactive & Media