Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to […]
Marketing trends are changing all the time and one trend we see with Technology Companies is the desire to integrate video and animation into their marketing plans. Video and animation can be a great way to grab your audiences’ attention and deliver an immersive experience.
It’s important to create engaging content for use on your website. Think about using different types of content like calculators, whitepapers, assessment tools and step-by-step articles. Once you have your content created you should then determine the best place on your site to distribute the content to your audience.
In this Insivia insight, Andy talks about how custom apps can be used to deliver a more personalized experience to your audience. Apps are often overlooked as a lead generation tool. In the B2B world of marketing, it’s all about generating leads. Apps are a great way to get prospects into your marketing ecosystem, so […]
If there is one process that is worth the effort of refining it would be the sales process. Many of our clients don’t have cut-and-dry pricing models and have developed processes for providing quotes to their customers. Even for us, creating turnkey pricing for many of our products or services is an enormous challenge that […]
In this Insivia Insight video, Andy discusses digital and mobile wayfinding, which is a way for people to use technology to navigate physical spaces. Besides offering customers an engaging helpful service, these types of apps offer great ways to reach out to people through very targeting marketing efforts. Did you like this insight? Make sure […]
In this Insivia Insight video, Andy talks about how developing or acquiring a mobile app may answer some of the challenges your business is faced with. Did you like this insight? Make sure you stay connected to our Facebook & Twitter to receive our most recent news & updates!
Virtual reality still seems far away, like a concept out of bad 90’s science fiction, but the genre has always been anchored by two premises: 1), the material uses exotic characters, locations, and technology to tell us something about contemporary life, and 2), there is an underlying scientific basis and?plausibility?that can predict future behavior or […]
Video and animation content is the most powerful form of media on the Internet. In this presentation, you will find some shocking statistics about video and animation as well as some applications in modern marketing strategies.