Customer Segmentation analysis will help point out which are your most profitable segments

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Two immediate actions that are suggested by this analysis are:

More SaaS + Software Stats

The best SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

80% of venture capital investments take place in the enterprise

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

Internet sales strategies are the only sales method to see a decline in CAC, dropping from $0.54 to $0.42 between 2014 and 2015

The fastest growing SaaS companies scale their organizations rapidly, growing their teams by an average of 56% each year

26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher.

SaaS companies in the $7.5MM-$15MM range are among the fastest growers

How Often Should The Pricing Committee Be Meeting And Making Changes?

Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.

Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale

More Conversion Optimization Stats

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel