Customer Segmentation analysis will help point out which are your most profitable segments

Two immediate actions that are suggested by this analysis are:

• Double down on your most profitable segments
• Look at your less profitable segments and consider changes that would make them more profitable: lower cost marketing & sales approaches, higher pricing, product changes, etc. If nothing seems to make sense, spend less effort on these segments.

Conversion Optimization Articles

• How to Improve SaaS Free Trial Conversion Rates
  One strategy that many SaaS businesses utilize for customer acquisition is free trials that give prospects the chance to try before they buy.
• Do You Have a Web Conversion Issue?
  Matt discusses 3 things to look at to see if you have a web conversion issue.1. Bounce Rate - When analyzing your website, take a look at the bounce rate on your contact page. If the bounce rate is 50% or higher you are going to need to re-evaluate that page. You need to look […]
• Homepages vs. Landing Pages
  What's the difference between the two?
• The Impact of Gated Content for Software and SaaS Websites
• Web Conversion and the Purchasing Funnel
  How Interested Consumers Become Paying Customers
• Optimize Conversion Through Your Messaging
  In this Insivia Insight, Justine talks about messaging and how it can be optimized for conversion. One of the easiest and most effective changes you can implement to increase your conversion rates is the length and style of your messaging. In order to optimize this effectively, you must know exactly who your audience is. Does […]
• Simplicity: The Key to SaaS Website Conversions
  No matter what kind of industry or business you may be in, your website has one goal: To make the customer's experience seamless so they continue coming back for more.For B2B SaaS companies though, website conversions are often the lifeblood for growth and survival.But with today's growing technology, it's easy to get caught up in […]
• How to Assess Your SAAS Landing and Pricing Pages with A/B Testing
  How to Optimize SAAS Landing & Pricing Pages with A/B TestingIf you are generating demand for a software as a service (SaaS) business, you know that A/B testing is the expected experimental baseline nowadays. But how do you go beyond running split tests to simply stay afloat and instead use split testing to gain a […]
• You’re Behind the Curve if You’re Not Using Landing Pages

SaaS + Software Stats

• In 2017, IBM generated 37.8 billion U.S. dollars in global IT services revenue, making it the largest IT services company in the world in terms of net sales
• Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?
• The average company gets 16% of new ACV sales from up-sells and expansions, though companies with revenue between $10MM-$40MM are relying more heavily on up-sell and expansions
• All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing
• Cloud-hosted applications have a 99% uptime
• To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14
• Our experiences with SaaS startups indicate that they usually start with a couple of lead generation programs such as Pay Per Click Google Ad-words, radio ads, etc
• Is your SaaS business viable?
• 56% treat “Existing Customer Renewals” as high priority

Conversion Optimization Stats

• The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel