DEMAND
Positioning and marketing to drive demand from hospitals, health professionals, pharma and more.
CONVERSION
Marketing and sales are all about building confidence to drive action at each step in the funnel.
RETENTION
Optimize your experience and customer communication to convert users into raving fans.
We dig really deep, ask tough questions, give candid feedback, and leverage our unique expertise to build strategies that will significantly shift your business.
We work with SaaS & tech companies to strategize, execute and optimize across channels such as organic search, paid advertising, direct outreach, social, PR, affiliate and in-person.
We've been building web and interactive solutions for over 20 years with our in-house, expert team of marketers, designers, writers, and developers.
Our team audits, tracks, tests and constantly improves digital experiences and interactions to optimize ROI in marketing and sales.
You want to take advantage of every MQL and SQL that is delivered to your sales team to maximize top-line revenue generation. Every step in your process and every single interaction is a chance to win or lose a customer.
Our team consults, coaches, and improves experiences to constantly decrease churn and systematically increase growth.
Diera Hartono | VP of Merchant Marketing | GoJek
Healthcare Software
We understand the challenges you solve for customers including revenue cycle management, patient engagement, HIPAA, security, scheduling, health records, HIE, imaging platforms, and more.
To break into these organizations, it requires the right foundational positioning and usage of specialized channels.
When targeting large healthcare organizations – you must educate leadership, administrators, doctors, nurses and other healthcare professionals on the benefits and capabilities of using your technology in order to give them a better understanding of how it improves care delivery across departments (e.g., operating theaters, ICUs).
Our clients rely on us for both holistic growth consulting as well as targeted execution.
MedTech Devices
The medical device industry is constantly evolving, therefore it’s important to stay up-to-date with newly developed technologies and solutions that help enhance the quality of patient care.
Hospitals need effective treatments and innovative technology in order to provide the best possible outcomes for their patients – having an effective brand presence is key when it comes to winning their trust and demonstrating the value of your product
Healthcare Marketing Challenges
We've worked with health institution software companies just like you and see many of these challenges first hand. With the right approach, marketing and sales into these types of enterprise organizations doesn't have to be a pain.
Challenge #1
With long sales cycles a multi-channel, multi-contact nurturing program is necessary.
Challenge #2
Understanding the process and players in decision making improves adoption.
Challenge #3
It's important to target institutions based on their current technology stacks.
Challenge#4
Smart sales processes and strategies can reduce friction in closing.
SAMANTHA MCCLINTOCK, ROUNDTABLE
Our platform is a powerful tool that builds personas, comparison competitors, manages messaging and more.
Your deliverable includes access to give you a perpetual digital brand guide.
Over 20 years we've spent building workshops that bring together your team and our experts to develop more impactful outcomes.
We have built systems that remove the ambiguous process that other agencies use and instead focus on logic and progressive steps that produce strategic outcomes.
Our results-obsessed culture is focused not just on words and messages, but how those messages will be used across marketing and sales to produce tangible results.
Bias can kill a great strategy. We want to leverage institutional knowledge but also challenge it to ensure the next evolution is way beyond what exists today.
MedTech Marketing Insights
According to Mckinsey, the virtual healthcare market can reach $250 billion in the next few years. Beyond COVID, the health tech space will continue to see massive growth.
In order for your Healthtech company to experience continuous growth, you need to hone in on your marketing strategy and effectively reach your target audience.
When it comes to healthtech websites and marketing it's all about understanding your target audience.
A core survival strategy in the medical technology industry is the ability to develop creative medical devices that helps in enhancing human health. I
Due to unprecedented demands on healthcare continuing to impact the market, the medical device industry and healthcare industry are experiencing a massive increase in demand.
Health Tech Marketing Resources
Bringing a device to the market in the United States may appear complex. Following these four steps may assist you to navigate the process.
Every medical device is unique. But no matter which device you’re marketing, the following principles will help you get the right people’s attention and engage them on a deep level.
By 2025, the connected userbase will cross 75 billion, unlocking new avenues for marketers to engage with customers.
The steady proliferation of intelligent devices brings vast possibilities in various sectors and a new paradigm for customer relations and marketing management.
Brand Voice Builder
