Positioning and marketing to drive demand from hospitals, health professionals, pharma and more.
Marketing and sales are all about building confidence to drive action at each step in the funnel.
Optimize your experience and customer communication to convert users into raving fans.
Diera Hartono | VP of Merchant Marketing | GoJek
We understand the challenges you solve for customers including revenue cycle management, patient engagement, HIPAA, security, scheduling, health records, HIE, imaging platforms, and more.
To break into these organizations, it requires the right foundational positioning and usage of specialized channels.
When targeting large healthcare organizations – you must educate leadership, administrators, doctors, nurses and other healthcare professionals on the benefits and capabilities of using your technology in order to give them a better understanding of how it improves care delivery across departments (e.g., operating theaters, ICUs).
Our clients rely on us for both holistic growth consulting as well as targeted execution.
The medical device industry is constantly evolving, therefore it’s important to stay up-to-date with newly developed technologies and solutions that help enhance the quality of patient care.
Hospitals need effective treatments and innovative technology in order to provide the best possible outcomes for their patients – having an effective brand presence is key when it comes to winning their trust and demonstrating the value of your product
Healthcare Marketing Challenges
We've worked with health institution software companies just like you and see many of these challenges first hand. With the right approach, marketing and sales into these types of enterprise organizations doesn't have to be a pain.
With long sales cycles a multi-channel, multi-contact nurturing program is necessary.
Understanding the process and players in decision making improves adoption.
It's important to target institutions based on their current technology stacks.
Smart sales processes and strategies can reduce friction in closing.
MedTech Marketing Insights
According to Mckinsey, the virtual healthcare market can reach $250 billion in the next few years. Beyond COVID, the health tech space will continue to see massive growth.
Due to unprecedented demands on healthcare continuing to impact the market, the medical device industry and healthcare industry are experiencing a massive increase in demand.
Health Tech Marketing Resources
Every medical device is unique. But no matter which device you’re marketing, the following principles will help you get the right people’s attention and engage them on a deep level.
The steady proliferation of intelligent devices brings vast possibilities in various sectors and a new paradigm for customer relations and marketing management.