Healthtech marketing to drive leads, sales and retention for healthcare software.
You've got a powerful healthcare software solution or medical device. Selling into your audience often has a lot of red tape. We've got expertise in driving visibility, building confidence and converting leads.
When you sell into healthcare organizations with lots of stakeholders, gaining traction can feel like a grind. To acquire customers, it requires a smart go-to-market strategy and expert execution across channels.
Positioning & Branding
Define & articulate what makes your Healthtech unique, convey your value, and convince audiences to act.
MobileLocker is an HCP Engagement Platform that empowers pharmaceutical sales, marketing, and medical affairs teams with simplified, streamlined, and fully compliant digital software to improve marketing effectiveness, visualize sales insights, and accelerate revenue growth.
Marketing and sales into healthcare is full of challenges and red tape.
We've worked with institutional software companies just like you and see many of these challenges first hand. With the right approach, marketing and sales into these types of enterprise organizations doesn't have to be a pain.
Our team has seen and overcome many of the common barriers that come with selling into schools, governments, hospitals and doctors offices.
Healthcare institutions take a long time to evaluate and adopt new technology.
Hospital systems have a lot of red tape to get approvals for the implementation of new software.
Your healthtech often has to be integrated with other software which means an in-depth evaluation stage.
Healthcare organizations are intimidated to adopt bleeding edge software solutions.
Our marketing must work hand-in-hand with sales given the long decision cycle.
Our target audience could be in a variety of positions across an institution.
Typically our prospects will need to get buy in from stakeholders we will never talk to.
We are not at the stage to have a marketing team as well as want to focus on product.
"Insivia came in, listened well, guided our conversations, and produced a clear strategy that will help us move forward as a company."
SAMANTHA MCCLINTOCK, ROUNDTABLE
Win more opportunities in large institutions with a team that knows what it takes.
Marketing in the healthcare industry is complex. It is a heavily regulated industry with many deeply entrenched standards and ways of doing things.
But if you're going to reach potential customers like patients and healthcare professionals, having a high-quality healthtech marketing strategy is a must. Healthcare marketers have a lot of obstacles on their path to reaching target groups, but nothing is insurmountable with the right plan in place.