Traffic and prospects from search are so valuable because they are people with a problem or need looking for a solution.
Content is truly the foundation of ranking higher in search engines. Not just quality and length but also the variety of content and media you leverage will influence results.
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At its core, social media is the networking of individuals and companies allowing them to communicate and engage with each other.
Your content and media are instantly exposed to your built audiences on social and then take on a life of their own when shared across the network.
The possibility to reach key audiences to build confidence and elicit conversion is unlimited in social.
eMail remains a powerful strategy for organizations to both reach new customers as well as build or maintain relationships with current customers.
At the center of email strategies is compelling content that entices people to open, click and move through the funnel.
The content of a website must be comprehensible, build confidence and entice visitors to want to take action.
Great web content should match resonate with visitors whether they want to be educated, entertained or informed. The right structure and flow as well as the right words will influence conversion.
Whether a sales person trying to work a prospect through the funnel or a user on a free version deciding if they should buy, content helps close the sale.
Sales teams have information to support each step in their process and marketing teams have tools to use that drive people towards their goals.
Use real authentic people in your organization or clients to share about your solutions, culture, processes, facilities or anything that will convince your audience.
Content Marketing doesn’t have to be a chore. Producing regular engaging content that kills on search engines can be done in a couple hours each quarter.
Tell a story with animated characters or elements – a new software, your company’s history, a process or anything can be explained better in animation.
Want to explain your process or unique aspects of your industry, animated infographics can turn data and complex topics into easily comprehensible subjects.
For software products, animated screens can help sell the product or provide tools for training to help onboard a new customer.
With the combination of video, green screen, animation, mobile devices and the web, there is no limit to the possibilities of what can be done with media.
A Mix of Our Work
Corporate Services + Culture Video
Organization Success + Purpose Video
Case Study Video
Video Blog Series
Culture + Recruiting Video
Conference Booth Process Animation
Corporate Process + Approach Video
E-Commerce Product Review
Professional Services Corporate Video
Animated Infographic
Animated Product Explainer Video
Software Product Video
Corporate USP Video
Watch our stats video or check out our article on the 50 Must-Know Stats About Video Marketing 2016.
Tony Zayas
Vp, Growth
Insivia
Why SaaS companies need content marketing.
Every software company know that driving new visitors and converting them into trials or users is imperative to growth.
Content marketing for SaaS companies is a key tactic that must be execute not just consistently, but also at a high-level of quality to acheive results.
Software companies can drive high volumes of traffic via search for terms that have buying intent. The right content creation and marketing can ensure acheiving those high ranks.
SaaS companies should always focus on quality over quantity as ranking signals are often more about the substance than just the existence of content.
Once great content is created to drive demos and trials, it must be distributed via social media and email as well as utilized in nurture campaigns to convert free users into paid ones.