The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

SaaS + Software
Quote in Conversion Optimization

Quote Info

However there is a common way to measure each step, and the overall funnel, regardless of your sales process. That involves measuring two things for each step: the number of leads that went into the top of that step, and the conversion rate to the next step in the funnel.

Another key value of having these conversion rates is the ability to understand the implications of future forecasts. For example, lets say your company wants to do $4m in the next quarter. You can work backwards to figure out how many demos/trials that means, and given the sales productivity numbers – how many salespeople are required, and going back a stage earlier, how many leads are going to be required. These are crucial planning numbers that can change staffing levels, marketing program spend levels, etc.

For Entrepreneurs.com

More SaaS + Software Stats

Moving from $1.5 million with an eye towards $10 million in ARR is a tough a task and will take an excellent VP of sales to get you there

While field sales remains the most popular way to sell for companies >$2.5MM revenue, companies with <$2.5MM revenue tended to use inside sales as their primary mode of distribution

Companies with longer contracts (2+ years) reported the lowest annual unit churn

The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months

54% treat upselling and add-on sales as high priority

Achieving a SaaS Quick Ratio of 4 is a good benchmark for young, high-growth companies but the equation changes as those companies reach scale

A 2017 SaaS Capital survey showed that young companies actually have higher retention rates than more mature SaaS businesses

Improve Your Pricing Schedule And Turn More Profit

If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; this will become a major drag on growth

The global cloud computing market size is expected to grow from USD 371.4 billion in 2020 to USD 832.1 billion by 2025

More Conversion Optimization Stats

Customer Segmentation analysis will help point out which are your most profitable segments

Looking for SaaS focused services?
SaaS Website Design
SaaS SEO Agency
SaaS PPC