Website conversion for a software business is imperative to growing the customer base. We've developed 10 key principles to improve the conversion for SaaS Websites.
Tony Zayas, VP of Growth
Andy Halko, CEO
Converting visitors into free-trials and paid accounts is primarily how SaaS business acquire customers and our first episode introduces our 10 principles for website conversion.
To increase conversion, we want to ensure that visitors can easily consume and comprehend the content of your site. With stats showing that people, do not read, we have to make sure our content informs and leads to conversion.
Having a single conversion on a page may only appeal to a subset of visitors so it is important to develop a strategy of multiple conversions for people at different stages of the buying cycle.
Stats show for software companies that pricing pages are one of the first 1 to 3 clicks on a site. Structuring your page correctly can significantly impact conversion.
We drove from Cleveland to San Francisco for a client and stopped at the Utah salt flats on the way to talk about the beauty of nature and how it can influence SaaS.
A huge make for many newer software businesses is not to highlight their product as images because they don't feel they are impressive, but stats show that the lack of visuals greatly impacts a visitors perception of the product.
Websites are much more about scrolling than clicking these days. To get people to scroll, there are tons of little tricks that can influence them to go further down the page.
Its hard to convert if you are confused or can't find the answer to your questions. Consistency makes it so visitors don't have to continually learn after every click.
Forms for SaaS are often for registration which is a place we want to see high conversion rates and less bounces and exits. Little changes can significantly increase the conversion of forms.
What do the images you use say about your company and product. Don't just choose images as random - use science and psychology to influence conversions.
Validation or proof is a key strategy for any website and especially SaaS. The use of logos, testimonials, ratings, reviews and more build confidence and increase conversions.
SEO for conversion? Well, SEO is a fantastic strategy to drive visitors with a problem who are further along in the buying cycle and have a higher likelihood of converting.
Not just a summary of our SaaS Website Conversion series but a dive into how all our principles work together to drive greater growth.
Our final bonus episode jumps outside of conversion to talk about upcoming trends for SaaS marketing including website development.
One meeting with our experts could change everything. No pressure, lets talk.
Often software marketers or leaders want to focus on awareness and driving traffic - and yes that is important but should be secondary to making sure they are getting the most from every visitor.
To spend both time and money on marketing to drive traffic while not optimizing conversion as much as possible is to waste all of that effort. We believe strongly that conversion is the center point of SaaS marketing and every amount of effort possible should be put into it.
The SaaS Web Conversion show above walks through a number of strategies and approaches that software teams can explore and adjust on their sites to significantly improve conversion. Just a few of the tips above could make a huge impact on your conversion and overall marketing ROI.
A small increase in your conversion rate will produce a big impact in demos, trials, and freemium sign-ups.
Learn a ton and convert a ton more.