Market Research

Audience and competitor research uncovers concrete strategic insights and opportunities. See our thoughts and insights on Market Research.

How To Assess Your Brand, Website, Marketing & Competitors

Article in Growth Strategy

THE ULTIMATE GUIDE TO MARKETING ASSESSMENTS How To Assess Your Brand, Website, Marketing & CompetitorsThere are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today. It’s true, if we asked Google maps to direct us to Pittsburgh, but it had […]

Driving ROI from Analytics

Article in Agile Marketing

Analytics is challenging with an incredible amount of data, new features, and no clear way to understand what it means. That’s why we are hosting a workshop at the Insivia offices August 18, 2017 from 12:00(noon) – 1:30. Here, you’ll learn everything you need to know about Google Analytics including: What Google Analytics is and […]

Tips for Interpreting Analytics Data

Article in Market Research

Having a wealth of data at your fingertips is never a bad thing, but it’s a good idea to be cautious when interpreting it. Sometimes the data can actually be misleading. The Trouble with Bounce Rate As Andy mentions in the video, bounce rate is a metric that has to be looked at in context. […]

Custom Analytics Dashboards

Article in Agile Marketing

There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don’t have to thumb through a ton of irrelevant information. You can create multiple dashboards for different roles or departments. We’ll walk through creating a dashboard called “content marketing” step-by-step. Getting Started In the […]

Managing KPIs with Analytics

Article in Agile Marketing

Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we’re going to dig a little deeper, and we’ll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are […]

Analytics – The Basics

Article in Agile Marketing

What is Analytics? When you hear the term “analytics” in a marketing context, it’s pretty safe to assume that it refers to Google Analytics, but every major search engine has their own version. They all serve the same basic purpose, which is to report data. You can use the data to infer many different things, […]

An Analytics Primer

Article in Agile Marketing

Analytics can be very intimidating. There is so much information that its far too easy to get lost in a a sea of numbers and charts, but once you get past the relatively steep leaning curve, you will discover that it is an incredible asset to your business. Analytics can tell you where your web […]