Market Research Articles & Insights

Why Data Analysis Matters for SaaS Companies and How an Agency Can SupportData analysis has emerged as a critical component for achieving sustainable success and maintaining a competitive edge. SaaS companies, which deliver software solutions over the cloud, are increasingly relying on data-driven insights to drive strategic decisions, enhance customer experiences, optimize product offerings, and […]

How a SaaS Agency Will Increase Your Conversion RatesIn the dynamic landscape of the technology industry, SaaS companies face the perpetual challenge of increasing conversions to drive growth and establish a formidable market presence. Effective marketing for tech companies, particularly SaaS companies, requires a strategic blend of innovation, customer engagement, and data-driven approaches. Collaborating with […]

20 Strategy-Changing Stats from a UI UX Design AgencyUser Experience (UX) and User Interface (UI) design play a pivotal role in the success of Software as a Service (SaaS) companies. As the digital landscape evolves and user expectations continue to rise, the significance of exceptional UX/UI design has become imperative for SaaS companies to remain […]

The most successful marketing campaigns are executed with a clear vision and goal.

SaaS SEO Trends and Strategies to Watch in 2023Search Engine Optimization has come a long way since its inception, and it’s constantly evolving. As a SaaS company, it’s essential to stay on top of these changes to ensure your website ranks highly in search engine results pages (SERPs). In this blog post, we’ll explore some […]

There are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today.

Having a wealth of data at your fingertips is never a bad thing, but it’s a good idea to be cautious when interpreting it. Sometimes the data can actually be misleading.The Trouble with Bounce RateAs Andy mentions in the video, bounce rate is a metric that has to be looked at in context. A target […]

There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don’t have to thumb through a ton of irrelevant information. You can create multiple dashboards for different roles or departments. We’ll walk through creating a dashboard called “content marketing” step-by-step.Getting StartedIn the reporting tab, […]

Key Performance Indicators Last week we provided an introduction to some of the basics of Google Analytics. This week we’re going to dig a little deeper, and we’ll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are […]

Analytics can be very intimidating. There is so much information that its far too easy to get lost in a a sea of numbers and charts, but once you get past the relatively steep leaning curve, you will discover that it is an incredible asset to your business.Analytics can tell you where your web traffic […]

The how-to tutorial on understanding and utilizing Google Analytics to improve conversion, search optimization, engagement and overall better online marketing.