SAMANTHA MCCLINTOCK, ROUNDTABLE
On top of their expertise and stellar skillsets, they were genuinely invested in the success of the project and our company."
DAVID LECKO, DEALMACHINE
Breakthrough helps everyone in a company rally around shared customer insight to make smarter marketing, sales, product and customer service decisions.
"Pretty awesome, I can't believe it! Insivia solved a complex brand challenge we were faced with as we continued growing.
For months my team and I have struggled to find just the right solution for our perpetually complex branding problem.
Insivia then came in and helped us to bring a structure that is flexible enough to play around with, yet is solid enough to become a foundation for our group of brands."
To maximize their investment in marketing initiatives, software and tech organizations should look for strategies and tools that have the most potential to engage decision makers by proving that they understand what challenges their target industry faces, that they're a thought leader and have a unique solution that can provide substantial ROI.
There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today. This is key to ensure you and your team have the best chances of achieving your goals. It happens faster, with less false starts and fewer dead ends when they have the information to make the right decisions.
The length of a SaaS sales cycle varies. If your software is complex, you’re selling to new markets, or you’re targeting enterprise-level businesses it usually takes longer for prospects to make buying decisions. For this reason, software companies need to maintain a robust sales pipeline. But how do you keep prospects moving towards the ultimate end goal of closing the sale? By using the best conversion tools.
Half of tech sales will come from digital by 2021, so we created the most comprehensive lists of marketing tactics for technology companies on the web, we've compiled smart strategies to win.
38 percent of people will stop engaging with a website if the layout and/or content is unattractive - use product tours, online tools and cultivate an active customer community to design a winning website.