Our focus on strategy ensures we connect all the dots, understand the objectives, remove bias, and constantly prioritize for what drives growth.
We're so obsessed with we even built a platform to help every marketing, sales or product team be more strategic.
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We're talking all about how SaaS companies can increase conversions and improve their website ROI.
We explore audience prioritization, market differentiation, positioning and more to create more effective marketing.
Software user churn is one of the biggest barriers SaaS companies face for growth, we discuss strategies to retain users and reduce churn rates.
To maximize their investment in marketing initiatives, software and tech organizations should look for strategies and tools that have the most potential to engage decision makers by proving that they understand what challenges their target industry faces, that they're a thought leader and have a unique solution that can provide substantial ROI.
There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today. This is key to ensure you and your team have the best chances of achieving your goals. It happens faster, with less false starts and fewer dead ends when they have the information to make the right decisions.
The length of a SaaS sales cycle varies. If your software is complex, you’re selling to new markets, or you’re targeting enterprise-level businesses it usually takes longer for prospects to make buying decisions. For this reason, software companies need to maintain a robust sales pipeline. But how do you keep prospects moving towards the ultimate end goal of closing the sale? By using the best conversion tools.
Half of tech sales will come from digital by 2021, so we created the most comprehensive lists of marketing tactics for technology companies on the web, we've compiled smart strategies to win.
38 percent of people will stop engaging with a website if the layout and/or content is unattractive - use product tours, online tools and cultivate an active customer community to design a winning website.
81% of purchases start with an online web search and SEO is the key. Explore SEO tactics that work specifically for software websites.