The complexity of the biotech market is underscored by its diverse audiences; understanding and targeting them is not just beneficial; it’s imperative. A targeted marketing strategy in biotech must cut through the jargon to reach the human element, resonate with core concerns, and articulate the value of complex innovations in relatable terms.🕑 Reading Time: 18 Minutes
We built CopyFlow.AI for you to rewrite your website copy for scannability and readability using AI and our trained models.
With technologies such as blockchain, artificial intelligence, and mobile banking, the landscape of the financial industry has been forever altered. These technologies are not just additions to the consumer’s financial toolkit—they’re rapidly becoming the primary resources for a burgeoning digital economy.🕑 Reading Time: 16 Minutes
A Hitchhiker’s Guide to Website Redesign: Navigating the Cosmos of Creativity for a Site That’s Out of This World. In the beginning, there was the Internet. This has made a lot of people very angry and has been widely regarded as a bad move.🕑 Reading Time: 16 Minutes
Fascinating conversations with successful SaaS founders who share their journeys, learnings, and insights.
Even if you are already in a Product-Led model, we’ll be discussing a framework for making that decision, some of the pros/cons of doing so, and even some unique alternative ways to look at a product-led growth model.🕑 Reading Time: 19 Minutes
Marketing and strategic marketing is sort of like the difference between a piece of cheese and using that piece of cheese to make some delicious lasagna.🕑 Reading Time: 10 Minutes
An in-depth exploration across the spectrum of tech markets, industries, offerings and models to find growth opportunities through understanding the competitive landscape and to envision where our endeavor fits in this grand scheme.🕑 Reading Time: 15 Minutes
Our CEO talks about his shift from 18 years in a downtown office space to going fully remote and staying that way as well as his perspective on making it all work.🕑 Reading Time: 5 Minutes
10 episodes exploring audience prioritization, market differentiation, positioning, voice and more.
The real challenge lies in creating an indelible mark in the minds of visitors. For sectors that function within niche domains, such as LegalTech, this endeavor becomes even more intricate.🕑 Reading Time: 18 Minutes
Attention is the most coveted currency. Every pixel, every notification, and every click competes in a relentless battle for a user’s limited attention. Central to this contest is the role of the headline.🕑 Reading Time: 15 Minutes
We're talking all about how to increase website results through conversion tactics.
In today’s digital age, having a website isn’t just about online presence; it’s about converting those digital footprints into tangible results. For LegalTech companies, these results often mean turning intrigued visitors into active trial users or committed buyers.🕑 Reading Time: 17 Minutes
We've taken two decades of our innovative, exercise-driven methodology and built a powerful platform integrated with AI for crafting, collaborating on and sharing your growth strategy.
Explore topics from market research, positioning strategy, long-term planning and developing strategies to scale your SaaS or Tech.
Explore the SaaS Customer Journey from prospect to evangelist and see how to improve topline revenue through acquisition as well as retention; and ultimately evangelism.
A brand is so much more than a logo. It's what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action.
In the current marketing landscape, brands have a near limitless number of ways to reach potential customers. Picking the right ones and developing a successful strategy for business growth is incredibly important.
There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today.
In times like these, your software firm must have an exemplary brand positioning. A SWOT analysis can help you evaluate your brand positioning and look for ways to make it better.
For businesses to fairly compete with their competitors, they need a workable strategy that serves as a guide and roadmap to success.
When you've finally finished development and created a SaaS product you are proud of, the next phase is to release your product to prospective customers.
We'll talk about the best practices to build modern, conversion-focused SaaS & tech websites.
SaaS companies rely on their websites to drive traffic and conversions to scale. A SaaS website that fails to produce results will often mean a SaaS business that does not scale.
For tech companies, there might not be a more important customer-facing marketing asset than a website.
How you can optimize the customer’s journey as they maneuver the “buying funnel” (a.k.a. sales funnel or purchase funnel). Then we’ll outline the conversion tools that work best at each stage.
Your website is often the first impression potential customers will have of your business, so knowing when to update and rebuild it can make a huge impact on customer perception.
MEGA menus! Why are they so mega and why can they help drive mega conversions for your software website?
To acquire new customers, Proptech companies need websites that attract and convert the exact right target audience.
What types of imagery should SaaS companies use to engage and convert visitors.
Drive the right visitors and conversions from awareness to close with smart SaaS & Tech Marketing.
Explore 101 great marketing ideas for software and tech companies, pin them and share them.
Roughly 81 percent of B2B purchase cycles start with an online web search and 57 percent of B2B marketers say Search Engine Optimization (SEO) has the biggest impact on lead generation.
We’ll share what user acquisition cost is and why it matters for your business. We’ll also dig into how to get the return on investment from your marketing that’s right for your business to increase leads and improve your user base.
Education technology or edtech is a massive industry that is rapidly growing. The global edtech market was valued at $89.49 billion in 2020 and is projected to have a compound annual growth rate of 19.9% from 2021 to 2028.
Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.
For technology and software-as-a-service (SaaS) companies in 2023, digital marketing is one of the key drivers to growth.
You are looking for new ways to scale your user acquisition and already do most of the tried and true methods such as SEO ( Search Optimization ), Advertising, Connection Campaigns, and more.