Conversion Optimization

How to Assess Your SAAS Landing and Pricing Pages with A/B Testing

If you are generating demand for a software as a service (SaaS) business, you know that A/B testing is the expected experimental baseline nowadays.

Growth Strategy

13 Strategies to Boost SaaS User Retention and Renewals

Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.

Agile Marketing

9 Search Optimization Tips for Software Companies

The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?

Web & eCommerce

8 Website Design Tips & Tricks for Technology Companies

For tech companies, there might not be a more important customer-facing marketing asset than a website.

Web & eCommerce

Best Website Strategies for B2B Companies

No matter what industry you’re in, if your company is selling primarily business-to-business (B2B), you’re going to need a great website to grow and succeed over the long run.

Web & eCommerce

The Top 25 Articles About Web Design in 2018

We’ve scoured the net to provide you with the top 25 web design articles of 2018 that will help you not only produce a great website, but capture new customers.

Conversion Optimization

Best Conversion Tools for SaaS Websites

We’ll explain how you can optimize the customer’s journey as they maneuver the “buying funnel” and increase results through optimized conversion.

Web & eCommerce

Your Blueprint for a Successful Website Redesign

Your website is often the first impression potential customers will have of your business, so knowing when to update and rebuild it can make a huge impact on customer perception.

Growth Strategy

How To Assess Your Brand, Website, Marketing & Competitors

There are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today.

Agile Marketing

7 Key Marketing Strategies for Technology Companies

In the face of increased competition for attention on digital channels, technology companies in the B2B sector can struggle to reach the right decision makers on the right channels to increase their sales funnel.

SaaS Retention

Customer Feedback: Why You Need It

Customer feedback is essential. Organizations that listen to their customers grow faster. Customer feedback is a powerful guide that provides you with critical insights. You can use the feedback to improve your products, revise your service delivery strategy, and optimize customer satisfaction. What is Customer Feedback? Customer feedback is a summary of how your products

SaaS Retention

Customer Communication for SaaS Retention

The customer is the core of any business. With strong interpersonal skills, you can maintain excellent communication with your clients. Customer communication for SaaS retention is the key to building lasting relationships and combating churn. A happy customer is an advocate for your SaaS business. Happy customers are willing to promote and recommend your business

SaaS Retention

SaaS Experience Journey Mapping

Journey maps are a standard user experience tool. Journey maps come in different shapes, sizes, and formats. Depending on the context, we can use these tools in a variety of ways.In this article, we shall examine experience journey mapping from different planes. We shall discuss the definition, importance, and possible examples of the subject matter.What

SaaS Retention

How Gamification Increases SaaS Retention

According to a study by TechValidate, About 30% of companies that use gamification were able to improve registration conversion rates by over 50%.So, how can we use gamification as a strategy to retain more customers?Why Should You Consider Gamification?Gamification is the application of gaming concepts in non-gaming contexts. In gamification, we borrow certain mechanics from

SaaS Retention

Marketing to the Right Customers Reduces Churn

Defining your target market is one of the most crucial tasks in marketing.This step is the foundation of an effective marketing strategy. From the way you develop your product names to your marketing channels, your target consumer should always be in mind.Target marketing is all about identifying and understanding your niche so that you can

The Vision Gap Show

Every Friday at 4pm EST

A weekly live video and podcast exploring how aligning employees, customers & prospects with your vision drives breakthrough growth.

SaaS Coach Show

Every Wednesday at 11am EST

We're talking all about how to grow software companies, so join us every week on strategy, marketing, conversion, and retention.

Research & Strategy

Web & Interactive

Marketing & Conversion

Hey, A Cool White Paper

The Vision Gap Whitepaper

Learn about the challenges that companies face when the vision in their head does not match what is defined, articulated and communicated to employees, customers and prospects.