If you are generating demand for a software as a service (SaaS) business, you know that A/B testing is the expected experimental baseline nowadays.

Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.

The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?

For tech companies, there might not be a more important customer-facing marketing asset than a website.

No matter what industry you’re in, if your company is selling primarily business-to-business (B2B), you’re going to need a great website to grow and succeed over the long run.

We’ve scoured the net to provide you with the top 25 web design articles of 2018 that will help you not only produce a great website, but capture new customers.

We’ll explain how you can optimize the customer’s journey as they maneuver the “buying funnel” and increase results through optimized conversion.

Your website is often the first impression potential customers will have of your business, so knowing when to update and rebuild it can make a huge impact on customer perception.

There are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today.

SOFTWARE + TECHNOLOGY MARKETING E-BOOK 7 Key Marketing Strategies for Technology CompaniesThe way enterprise technology and software companies need to approach marketing themselves is evolving and it is imperative to leverage tactics that will produce real results. In the face of increased competition for attention on digital channels, technology companies in the B2B sector can struggle

Customer feedback is a powerful guide that provides you with critical insights, and acting on it will take your business to a whole new level. Read all about the ins and outs of this valuable tool.

Customer communication for SaaS retention is the key to building lasting relationships and combating churn. Everything starts by choosing the right method of communication.

Journey maps are a standard user experience tool. Journey maps come in different shapes, sizes, and formats. Depending on the context, you can use these tools in a variety of ways. In this article, we will examine experience journey mapping from different planes. We will also discuss the definition, importance, and possible examples of the

FOR IMMEDIATE RELEASE  With over 70% of clients outside of Ohio, Insivia expands its footprint across the globe.  CLEVELAND, OHIO, Sept. 8, 2020 — Cleveland-based growth consultancy and agile marketing agency Insivia continues to extend its international client reach after bringing in new clients based in Canada, Germany, Israel, Indonesia, Spain, Switzerland, and Thailand. The