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The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?

For tech companies, there might not be a more important customer-facing marketing asset than a website.

No matter what industry you’re in, if your company is selling primarily business-to-business (B2B), you’re going to need a great website to grow and succeed over the long run.

We’ve scoured the net to provide you with the top 25 web design articles of 2018 that will help you not only produce a great website, but capture new customers.

We’ll explain how you can optimize the customer’s journey as they maneuver the “buying funnel” and increase results through optimized conversion.

If you are generating demand for a software as a service (SaaS) business, you know that A/B testing is the expected experimental baseline nowadays.

Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.

Your website is often the first impression potential customers will have of your business, so knowing when to update and rebuild it can make a huge impact on customer perception.

There are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today.

In the face of increased competition for attention on digital channels, technology companies in the B2B sector can struggle to reach the right decision makers on the right channels to increase their sales funnel.