Explore Our Insights

SaaS Conversion Optimization How to Optimize SAAS Landing & Pricing Pages with A/B TestingIf you are generating demand for a software as a service (SaaS) business, you know that A/B testing is the expected experimental baseline nowadays. But how do you go beyond running split tests to simply stay afloat and instead use split testing

Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.

The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?

For tech companies, there might not be a more important customer-facing marketing asset than a website.

No matter what industry you’re in, if your company is selling primarily business-to-business (B2B), you’re going to need a great website to grow and succeed over the long run.

We’ve scoured the net to provide you with the top 25 web design articles of 2018 that will help you not only produce a great website, but capture new customers.

We’ll explain how you can optimize the customer’s journey as they maneuver the “buying funnel” and increase results through optimized conversion.

Your website is often the first impression potential customers will have of your business, so knowing when to update and rebuild it can make a huge impact on customer perception.

There are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today.

SOFTWARE + TECHNOLOGY MARKETING7 Key Marketing Strategies for Technology CompaniesThe way enterprise technology and software companies need to approach marketing is evolving, and it is imperative to leverage tactics that will produce real results.In the face of increased competition for attention on digital channels, technology companies in the B2B sector struggle to reach the right decision

As a bootstrapped company, IdeaScale’s customers are our investors, but they are also our collaborative product developers who help us decide what to build next, they are our tastemakers who tell us how we’re doing in the market place and they are also a key part of our marketing strategy.

The survival of your tech consulting business depends largely on having a working go-to-market strategy that oversees the successful launch of your services.

In this article, we shall highlight the best medical device websites where you can have access to vital information that helps you in product design and market penetration strategies.

In the technology industry, the business environment is not as traditional as before, it is entirely different from what it used to be – no longer business as usual.The reason for this new trend is obvious – competition has intensified and companies strive to remain a going concern and foster business growth. One of the

The story of how Pocketnest, the financial wellness app, leveraged language, approachability and pure value to reach the masses.We knew when creating Pocketnest, the financial wellness app that exists to bring financial wellness to the masses, that we wanted to be different from all other fintech platforms. For one, we offer comprehensive financial planning services—something