Explore topics from market research, positioning strategy, long-term planning and developing strategies to scale your SaaS or Tech.
Explore the SaaS Customer Journey from prospect to evangelist and see how to improve topline revenue through acquisition as well as retention; and ultimately evangelism.
A brand is so much more than a logo. It's what makes you unique and how you communicate that to prospects, customers, and employees to inspire them to take action.
In the current marketing landscape, brands have a near limitless number of ways to reach potential customers. Picking the right ones and developing a successful strategy for business growth is incredibly important.
There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today.
In times like these, your software firm must have an exemplary brand positioning. A SWOT analysis can help you evaluate your brand positioning and look for ways to make it better.
For businesses to fairly compete with their competitors, they need a workable strategy that serves as a guide and roadmap to success.
When you've finally finished development and created a SaaS product you are proud of, the next phase is to release your product to prospective customers.
We'll talk about the best practices to build modern, conversion-focused SaaS & tech websites.
SaaS companies rely on their websites to drive traffic and conversions to scale. A SaaS website that fails to produce results will often mean a SaaS business that does not scale.
For tech companies, there might not be a more important customer-facing marketing asset than a website.
How you can optimize the customer’s journey as they maneuver the “buying funnel” (a.k.a. sales funnel or purchase funnel). Then we’ll outline the conversion tools that work best at each stage.
Your website is often the first impression potential customers will have of your business, so knowing when to update and rebuild it can make a huge impact on customer perception.
MEGA menus! Why are they so mega and why can they help drive mega conversions for your software website?
To acquire new customers, Proptech companies need websites that attract and convert the exact right target audience.
What types of imagery should SaaS companies use to engage and convert visitors.
Drive the right visitors and conversions from awareness to close with smart SaaS & Tech Marketing.
Explore 101 great marketing ideas for software and tech companies, pin them and share them.
Roughly 81 percent of B2B purchase cycles start with an online web search and 57 percent of B2B marketers say Search Engine Optimization (SEO) has the biggest impact on lead generation.
We’ll share what user acquisition cost is and why it matters for your business. We’ll also dig into how to get the return on investment from your marketing that’s right for your business to increase leads and improve your user base.
Education technology or edtech is a massive industry that is rapidly growing. The global edtech market was valued at $89.49 billion in 2020 and is projected to have a compound annual growth rate of 19.9% from 2021 to 2028.
Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.
For technology and software-as-a-service (SaaS) companies in 2018, digital marketing is one of the key drivers to growth.
You are looking for new ways to scale your user acquisition and already do most of the tried and true methods such as SEO ( Search Optimization ), Advertising, Connection Campaigns, and more.
Best Practices for Legal Tech Web DesignWebsite design has changed dramatically in the last few years. Driven by changes in user expectations and desires, having a good website means more than just a pretty landing page. Well-designed websites can help give your company more visibility, generate leads, boost conversions, and ultimately increase revenue. And especially in […]
Your Guidebook to Legal Tech Marketing StrategiesThe Legal Tech SaaS industry has witnessed remarkable growth and innovation in recent years, revolutionizing the way legal professionals manage their operations. Legal tech SaaS companies provide cloud-based software solutions that cater specifically to the needs of law firms, legal departments, and individual practitioners.One of the key advantages of […]
Effective Marketing Strategies for Health Tech Software CompaniesThe rapid advancement of technology has revolutionized the healthcare industry, leading to the emergence of innovative health tech software companies. While these companies offer groundbreaking solutions, they often face challenges in marketing their products effectively.This industry is rapidly continuing to grow as the healthcare SaaS market is predicted […]
Your Guide to EdTech: Go-To-Market, Branding, and Positioning StrategiesA compelling positioning, branding, and go-to-market strategy is critical for EdTech companies for several reasons.The EdTech market is highly competitive, with many companies vying for attention from educators, students, and parents. A strong brand can help your company stand out in this crowded market and attract new […]
Legal Tech Sales StrategiesThe legal industry is one that has traditionally been resistant to change, but with the advent of technology, there is a growing trend of legal tech software being introduced into law firms across the world. With legal tech software companies now in abundance, it is more important than ever for these companies […]
Health Tech Web Design Best PracticesWeb design has come a long way in recent years. This has resulted in the need for better and more user-friendly web designs, especially in the health tech software industry. Web design for health tech software is essential because it can help improve user experience, enhance website performance, and boost […]
What is EdTech? Get to know the emerging field.EdTech is a rising industry in the SaaS world. Here is your guide to the internet’s most burning EdTech questions.Explore the article:What is education technology (EdTech)?How can technology be used to enhance education?What are the benefits of using EdTech in the classroom?What are some popular EdTech tools […]
What is HealthTech?IntroductionThe healthtech software industry is a rapidly growing field that is transforming healthcare delivery through innovative software solutions. Healthtech software companies develop and implement technology-enabled products and services that enhance the quality of care, improve patient outcomes, and reduce healthcare costs.This particular software industry is driven by the increasing demand for healthcare services […]
Your Guide to Creating an Interactive Sales Experience for Your CustomersCreating an interactive sales experience for your customers can sometimes be a difficult process. Especially for SaaS companies who offer more complex solutions for their customers, communicating their solutions in an engaging and informative way is hard to achieve.Or maybe your SaaS company is struggling […]
Understanding the Fundamentals of Your SaaS Go-To-Market StrategyExplore the article:What is a go-to-market strategy for SaaS companies?How do you create a go-to-market strategy for a SaaS product?What are the key components of a successful go-to-market strategy for SaaS?How can SaaS companies effectively target and reach their ideal customers?What role does pricing play in a SaaS […]