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The SaaS Founder Show Fascinating conversations with successful SaaS founders who share their journeys, learnings, and insights.

Growth Strategy Show

10 episodes exploring audience prioritization, market differentiation, positioning, voice and more.

SaaS Website Design Show We're talking all about how to increase website results through conversion tactics.

Strategies and tactics to keep software customers and reduce churn rates.

Conversion Optimization

How to Assess Your SAAS Landing and Pricing Pages with A/B Testing

SaaS Conversion Optimization How to Optimize SAAS Landing & Pricing Pages with A/B TestingIf you are generating demand for a software as a service (SaaS) business, you know that A/B testing is the expected experimental baseline nowadays. But how do you go beyond running split tests to simply stay afloat and instead use split testing

Growth Strategy

13 Strategies to Boost SaaS User Retention and Renewals

Improving your retention rate can mean the difference between growing your company and running it into the ground. Read specific strategies you can use to improve your SaaS retention rate.

Agile Marketing

9 Search Optimization Tips for Software Companies

The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?

Web & eCommerce

8 Website Design Tips & Tricks for Technology Companies

For tech companies, there might not be a more important customer-facing marketing asset than a website.

Web & eCommerce

Best Website Strategies for B2B Companies

No matter what industry you’re in, if your company is selling primarily business-to-business (B2B), you’re going to need a great website to grow and succeed over the long run.

Web & eCommerce

The Top 25 Articles About Web Design in 2018

We’ve scoured the net to provide you with the top 25 web design articles of 2018 that will help you not only produce a great website, but capture new customers.

Conversion Optimization

Best Conversion Tools for SaaS Websites

We’ll explain how you can optimize the customer’s journey as they maneuver the “buying funnel” and increase results through optimized conversion.

Web & eCommerce

Your Blueprint for a Successful Website Redesign

Your website is often the first impression potential customers will have of your business, so knowing when to update and rebuild it can make a huge impact on customer perception.

Growth Strategy

How To Assess Your Brand, Website, Marketing & Competitors

There are two things required to reach a destination – first to know where you want to go, but second to also know where you stand today.

Agile Marketing

7 Key Marketing Strategies for Technology Companies

SOFTWARE + TECHNOLOGY MARKETING7 Key Marketing Strategies for Technology CompaniesThe way enterprise technology and software companies need to approach marketing is evolving, and it is imperative to leverage tactics that will produce real results.In the face of increased competition for attention on digital channels, technology companies in the B2B sector struggle to reach the right decision

SaaS Founder Interview

SaaS Founder Interview: Erica Hakonson @ Orchestry

Erica Hakonson is Co-Founder & CMO of OrchestryOrchestry is a balanced platform composed of adoption tools, engaging templates, controlled provisioning, and empowering self-service to drive usage and adoption success in Microsoft 365, Microsoft Teams, and SharePoint Online Sites. Episode TranscriptTony Zayas 0:05 Hey, everybody, welcome to the SaaS founders show! Back for another episode. This

Articles

SaaS Founder Interview: Jessica Day @ IdeaScale

Jessica Day is Co-Founder & CMO of IdeaScaleIdeaScale is the largest cloud-based innovation software platform in the world Episode TranscriptTony Zayas 0:01 All right. Hello, everyone, and welcome to the SaaS Founder Show, where we have fascinating conversations with successful SaaS founders who share their journeys, learnings and insights along the way. Well, I’m Tony

Articles

How to Design a Great Knowledge Center for a Software Company Website

Knowledge centers aren’t new to the world of tech. Software companies use knowledge centers to streamline their customer services by providing valuable access to their resources. By the end of this article, you’ll be a pro in designing a great knowledge center for your software company website.Knowledge centers help customers find timely and ready-made solutions

Agile Marketing

The Importance of Optimizing Your Software Company Content for SEO

Nowadays, it’s all about who makes it to the top of Google search results. Whoever makes it to the top wins the game. What if we told you – Your software company’s content can make it to the top as well? You can easily do so using search engine optimization (SEO) techniques!According to BrightEdge, 68%

Articles

How Consumer Software & App Companies Can Use SMS Marketing

Being the most used and popular device, mobile phones have the edge of communicating the message of your software company in a personalized and timely fashion to your target audience. And what better way than to use SMS to reach out to them? Just use these tips, and your app company is all set to

Hey, A Cool White Paper

The Vision Gap Whitepaper

Learn about the challenges that companies face when the vision in their head does not match what is defined, articulated and communicated to employees, customers and prospects.