Churn is a complex problem that can be the result of a series of issues across product-market fit, onboarding, user experience, engagement, or a lack of proper adoption strategies.
DAVID LECKO, DEALMACHINE
Take a holistic view.
The foundation of retention must start with capturing the right data, feedback, and testing to interpret and translate into actionable strategies for improvement.
To reduce churn, the product-market fit and business model are foundational.
Every interaction is a chance to win or lose a lifetime customer.
The right guidance and encouragement at the right time.
Systematically Reduce Churn
We've developed structured weekly and monthly coaching programs to consistently evaluate, prioritize and optimize.
Each month we manage a critical metrics dashboard with interpretation and assumptions.
Using a structured evaluation process and resource availability, we centralize focus.
Whether providing detailed plans for your team or utilizing our team, we drive optimization.
SaaS Customer Retention
If you’re not doing customer retention right, it can result in a loss as you acquire more customers. The SaaS model gets you profitability over time, and if your users churn before completing enough payment cycles to break even on the acquisition costs, all your growth strategies will be ineffective.
In SaaS, customer retention is the sum of all activities a business undertakes to keep its users and to make its existing customers more profitable. The results of that work are often expressed and reported in the percentage rate of customers retained over total customers for a given period of time.
Given the continually-active nature of SaaS tools and the potential for multi-year SaaS contracts with the option to add new features and services, retaining customers must be a top priority for companies to drive consistent revenue.
B2B SaaS brands typically offer their services through monthly or annual subscriptions, so customers spend only a small percentage of their customer lifetime value upfront. This makes customer retention all the more important—as it significantly impacts your bottom line.