An agile team of experts with structured methodologies to evaluate and rectify retention issues.

Churn is a complex problem that can be the result of a series of issues across product-market fit, onboarding, user experience, engagement, or a lack of proper adoption strategies.


"Our churn has moved from 15% down to 10%, which is the lowest it has ever been. For us, that’s a savings of about $35,000 per month. Definitely work with Insivia ... because when we’ve made changes based on their recommendations, it has paid off."


Take a holistic view.

Retention and the reduction of churn requires a diverse set of disciplines

The foundation of retention must start with capturing the right data, feedback, and testing to interpret and translate into actionable strategies for improvement.


To reduce churn, the product-market fit and business model are foundational.

  • User Research & Testing
  • Audience Prioritization
  • Persona Development
  • Pricing & Model Strategy


Every interaction is a chance to win or lose a lifetime customer.

  • Interface Flow
  • Intuitive Design
  • Introductory Experiences
  • Data & Analytics


The right guidance and encouragement at the right time.

  • Product Touring
  • User Communications
  • User Alerting & Notifications
  • Customer Education
  • Gamification

Systematically Reduce Churn

Agile coaching & consulting.

We've developed structured weekly and monthly coaching programs to consistently evaluate, prioritize and optimize.


Each month we manage a critical metrics dashboard with interpretation and assumptions.

  • Focus on true critical metrics.
  • Interpret beyond numbers.
  • Gather user feedback.
  • Develop assumptions & recommendations.


Using a structured evaluation process and resource availability, we centralize focus.

  • Score actions on impact factors, effort, and availability.
  • Develop execution roadmap & responsibilities.
  • Define outcome metrics & tracking plan.


Whether providing detailed plans for your team or utilizing our team, we drive optimization.

  • Execution Planning
  • UX/UI Design
  • Content
  • Communications
  • Development

SaaS Retention Show

Watch Our SaaS Retention Show

Andy & Tony talk about tips and strategies to increase retention and decrease churn rates.


Explore our SaaS Retention Insights.

SaaS Customer Retention

Additional Resources on SaaS Retention & Churn

14 Customer Retention Strategies For SaaS You Can Implement Today

If you’re not doing customer retention right, it can result in a loss as you acquire more customers. The SaaS model gets you profitability over time, and if your users churn before completing enough payment cycles to break even on the acquisition costs, all your growth strategies will be ineffective.

The Ultimate Guide to Customer Retention For SaaS

In SaaS, customer retention is the sum of all activities a business undertakes to keep its users and to make its existing customers more profitable.  The results of that work are often expressed and reported in the percentage rate of customers retained over total customers for a given period of time.

15 SaaS Customer Retention Strategies

Given the continually-active nature of SaaS tools and the potential for multi-year SaaS contracts with the option to add new features and services, retaining customers must be a top priority for companies to drive consistent revenue.

An Expert Guide to SaaS B2B Customer Retention

B2B SaaS brands typically offer their services through monthly or annual subscriptions, so customers spend only a small percentage of their customer lifetime value upfront. This makes customer retention all the more important—as it significantly impacts your bottom line.