An Edtech marketing agency leading SaaS companies into K12 and Higher Ed.
You've got a powerful Edtech solution. Your audience often has a lot of red tape. We've got expertise in driving visibility, building confidence and converting leads.
When you sell into complicated school environments with lots of stakeholders, gaining traction can feel like a grind. To acquire customers, it requires a smart go-to-market strategy and expert execution across channels.
Positioning & Branding
Define & articulate what makes your Edtech unique, convey your value, and convince audiences to act.
Marketing and sales into k12 and higher ed is full of challenges and red tape.
We've worked with institutional software companies just like you and see many of these challenges first hand. With the right approach, marketing and sales into these types of enterprise organizations doesn't have to be a pain.
Our team has seen and overcome many of the common barriers that come with selling into schools, governments, hospitals and doctors offices.
Educational institutions take a long time to evaluate and adopt new technology.
Hospital systems have a lot of red tape to get approvals for the implementation of new software.
Our solution often has to be integrated with other software which means an in-depth evaluation stage.
Government organizations are intimidated to adopt bleeding edge software solutions.
Our marketing must work hand-in-hand with sales given the long decision cycle.
Our target audience could be in a variety of positions across an institution.
Typically our prospects will need to get buy in from stakeholders we will never talk to.
We are not at the stage to have a marketing team as well as want to focus on product.
"Our churn has moved from 15% down to 10%, which is the lowest it has ever been. For us, that’s a savings of about $35,000 per month. Definitely work with Insivia ... because when we’ve made changes based on their recommendations, it has paid off."
Education technology or edtech is a massive industry that is rapidly growing. The global edtech market was valued at $89.49 billion in 2020 and is projected to have a compound annual growth rate of 19.9% from 2021 to 2028.