Marketing and sales into k12 and higher ed is full of challenges and red tape.
We've worked with institutional software companies just like you and see many of these challenges first hand. With the right approach, marketing and sales into these types of enterprise organizations doesn't have to be a pain.
Educational institutions take a long time to evaluate and adopt new technology.
Long lead capture and sales cycles can be common.
Some schools can have budgeting issues.
Understanding how schools and districts can finance their investments is required.
Privacy & IT ownership concerns.
Educational IT teams can place barriers in the sales process for Edtech.
Teachers fear adoption of new technology.
Whether because of constant technology changes or fear of change, this can be a barrier to entry.
EdTech Website Design
We built a powerful new website for Edthena, a professional learning video platform for teachers.
Education technology or edtech is a massive industry that is rapidly growing. The global edtech market was valued at $89.49 billion in 2020 and is projected to have a compound annual growth rate of 19.9% from 2021 to 2028.
SaaS + Tech Shows
We've created hundreds of hours of video interviewing SaaS & Tech founders.
We've learned a lot and are sharing with you insights into how these founders grew their companies - first customers, product development, building teams and so much more.
SaaS Founder ShowFascinating conversations with SaaS founders sharing their challenges, big wins, best moments & insights while scaling their software start-up.