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EdTech Growth
Educational institutions can have a wide range of stakeholders. This requires a multi-prong awareness strategy and smart persona targeting throughout the sales process.
Finding your way into the right department, traversing IT and procurement, dealing with committees and managing renewal cycles is key to achieving success in Higher Edtech marketing.
Disruption With Honors: Higher Education’s EdTech Revolution
What products focused on educational institutions often fail to realize that selling is teaching—especially when convincing educators.
The K-12 Edtech Market Is At an Inflection. But Where Is It Going?
EdTech Challenges
We've worked with institutional software companies just like you and see many of these challenges first hand. With the right approach, marketing and sales into these types of enterprise organizations doesn't have to be a pain.
Challenge #1
Long lead capture and sales cycles can be common.
Challenge #2
Understanding how schools and districts can finance their investments is required.
Challenge #3
Educational IT teams can place barriers in the sales process for Edtech.
Challenge#4
Whether because of constant technology changes or fear of change, this can be a barrier to entry.
EdTech Website Design
EdTech Marketing Insights
Education technology or edtech is a massive industry that is rapidly growing. The global edtech market was valued at $89.49 billion in 2020 and is projected to have a compound annual growth rate of 19.9% from 2021 to 2028.
SaaS + Tech Shows
We've learned a lot and are sharing with you insights into how these founders grew their companies - first customers, product development, building teams and so much more.
SaaS Founder ShowFascinating conversations with SaaS founders sharing their challenges, big wins, best moments & insights while scaling their software start-up.
Watch The Show
Tech Founder ShowBleeding-edge tech and device founders share their stories of invention, growth and overcoming challenges on the tech founder show.
Watch The ShowEdtech Resources
Edtech search optimization, email marketing, content marketing and video marketing.
EdTech startups are gaining wide popularity and rightly so, because they have made learning and education so much fun.
In the rapidly-evolving space of education technology, it’s easy to overlook nuances that define the space.
2021 was the year that Edtech consolidated its presence in the mainstream, both in society and in the venture community.
One quick call and we'll share our approach - no pressure.
Talk with us