Apps as a Lead Generation Tool

July 18, 2016

In this Insivia insight, Andy talks about how custom apps can be used to deliver a more personalized experience to your audience. Apps are often overlooked as a lead generation tool.

In the B2B world of marketing, it's all about generating leads. Apps are a great way to get prospects into your marketing ecosystem, so this puts you in a great position when the time is right for the prospect to buy.

We often fail to look past the practical or utilitarian aspects of apps, but they are a great way to connect your audience to your content and brand.



About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.