Apps as a Lead Generation Tool
In this Insivia insight, Andy talks about how custom apps can be used to deliver a more personalized experience to your audience. Apps are often overlooked as a lead generation tool.
In the B2B world of marketing, it's all about generating leads. Apps are a great way to get prospects into your marketing ecosystem, so this puts you in a great position when the time is right for the prospect to buy.
We often fail to look past the practical or utilitarian aspects of apps, but they are a great way to connect your audience to your content and brand.