Can Your Website Be Converting Better?
One of the biggest foundations of high sales is increasing your company’s conversion rates. After all, companies that have a solid approach to conversion optimization are more likely to double their sales.
So why don’t companies spend more time on their conversion optimization?
One word: Routine. It’s easy to get caught up in the day-to-day rituals and just be content with what you currently have. But if you want to continue moving toward your company’s goals and visions, ask yourself these three questions to find out if your conversions could be doing better:
1. What are you offering?
Sure, you can answer this question without a moment’s hesitation – but can your employees? Can your clients? What you have as a visual in your head may not be portrayed as well on your website. A few points may have been missed, or you might be conveying the wrong message.
Take a look at your website and try to keep the mindset of a brand-new customer. Is there enough information to give an accurate representation of the product or service your company offers?
Go around and ask a few employees what they think it is your company offers. If you get a handful of similar answers, you know you need to get some training in. Your employees are your best salespeople. Make sure they know the ins and outs of the services you offer.
Is there enough value to persuade your users to make a purchase decision? Almost 96% of users don’t plan to buy their first time on a website. Make sure your content offers information from the start, so they can make informed decisions moving forward.
2. Can you ask for less?
Picture this: You’ve finally decided to buy the car of your dreams. But first, you need to fill out this form. Then, you need to fill out this document. After that, you fill out this paper.
See where we’re going with this?
If a customer has to jump through hoops to get to the end result – aka a purchase – they are going to get discouraged quickly and bounce off our page. Making lengthy, detailed forms or information to be filled out upon purchase will only end up harming your bottom line.
Go to your website and check to see if your forms are simple. Can they be completed in a few minutes time? Are they simple and straightforward? You may need to revamp a few of these to make them user-friendlier.
Remember: If a customer can get a product easily somewhere else, they will.
3. Are you following through?
We’ve all been there – a store or manufacturer promised a certain detail, and when you go to cash it in, you find out it isn’t available any more.
Make sure you keep your website updated with all of your promotions, so the customer won’t be let down. There’s nothing worse than broken promises – nothing scares off a customer quite as fast. They will go running right to your competitor.
Make it a point to browse through your website at least once a day and check all guarantees, promises and promotions you have up. If you keep your word with these promises, you won’t only just nail the sale – you will build up your credibility and form long-lasting relationships with customers and future customers.
Never Stop Improving
The goal of a website isn’t to one day wash your hands clean and say, “Well, this is as good as it’ll ever be!” The point of a website is to continually market your company and make improvements.
Never stop trying to make your site better; never stop aiming for more conversions. There are tons of ways you can increase your website’s conversions. Even the smallest of changes can make a huge difference when it comes to conversions.
Need to a few tips to boost your website’s conversions? Try a few of these ideas:
- Do A/B testing
- Create a convincing, concise value proposition
- Cut out the jargon. Keep it simple and conversational
- Deal with objections head-on
- Establish trust with your clients, and
- Offer clear evidence of why they should pick you. Anything from customer testimonials to case studies or tests will serve as obvious proof.
If you have any more questions about the best website conversion techniques contact us today!
Editor’s note: This is an extension of a previous video on Insivia’s website from February 2014.