DEMAND
The right positioning and messaging reduces competition by clearly articulating why people should buy from you.
CONVERSION
Marketing and sales are all about building confidence to drive action at each step in the funnel.
RETENTION
Optimize your experience and customer communication to convert users into raving fans.
Accentuate your tech's unique strengths, deliver your strategic message, and motivate your audience. We bring specialized insights and tools tailored for LegalTech positioning.
A superior digital strategy for LegalTech seamlessly blends brand identity, precise messaging, user-centric design, cutting-edge technology, and targeted marketing to achieve pivotal goals.
With over 20 years in the game, our in-house team of expert marketers, designers, writers, and developers specialize in building web and interactive solutions that resonate with the legal technology audience.
Specializing in LegalTech, we collaborate with SaaS and tech firms to devise, implement, and refine strategies across channels, including organic search, paid advertising, targeted outreach, social media, PR, affiliate partnerships, and face-to-face engagements.
Our specialized team meticulously designs and builds digital experiences, ensuring optimal ROI in your LegalTech marketing and sales endeavors.
Our team consults, coaches, and improves experiences to constantly decrease churn and systematically increase growth.
Diera Hartono | VP of Merchant Marketing | GoJek
ESQUIRETEK
Law firms operate on a complex hierarchical decision-making model, encompassing a myriad of stakeholders—from senior partners to practice group leaders.
When crafting marketing strategies for LegalTech solutions, it's pivotal to comprehend this intricate structure and tailor approaches to resonate with each decision-making layer.
In the legal realm, reputation isn't just an asset—it's the currency. Law firms gravitate towards technologies that not only enhance their operational efficiency but also uphold their esteemed reputation.
As marketers for LegalTech brands, our strategies emphasize the unique expertise of your technology in specific practice areas, ensuring your brand's narrative is interwoven with tales of success and reliability.
The legal industry is underpinned by rigorous regulations, and any tech solution catering to it must be in strict adherence.
Our approach doesn't just highlight the features of your technology but underscores its compliance with legal standards, ensuring that while the solution is advanced, it doesn’t compromise on legal security and ethics.
Marketing LegalTech solutions require more than just understanding technology; it demands an intimate knowledge of the legal landscape, its intricacies, and its demands. Our specialized expertise lies in bridging this gap, crafting marketing narratives that resonate with legal professionals, and positioning your brand as the go-to solution in the LegalTech realm.
LegalTech Insights
Website design has changed dramatically in the last few years. Driven by changes in user expectations and desires, having a good website means more than just a pretty landing page.
Well-designed websites can help give your company more visibility, generate leads, boost conversions, and ultimately increase revenue.
The Legal Tech SaaS industry has witnessed remarkable growth and innovation in recent years, revolutionizing the way legal professionals manage their operations.
Legal tech SaaS companies provide cloud-based software solutions that cater specifically to the needs of law firms, legal departments, and individual practitioners.
The legal industry is one that has traditionally been resistant to change, but with the advent of technology, there is a growing trend of legal tech software being introduced into law firms across the world.
User acquisition and retention is a complex ecosystem of activities for SaaS companies, but there are plenty of tools to not only ease the process but truly help your business grow.
With the advent of the digital age, there has been a seismic shift in how law firms operate and deliver their services.
Although historically slow to adapt, the legal industry has seen a recent surge in the popularity of legal tech. This is due to an increased demand for more cost-efficient and streamlined legal services.
SAMANTHA MCCLINTOCK, ROUNDTABLE
Our platform is a powerful tool that builds personas, comparison competitors, manages messaging and more.
Your deliverable includes access to give you a perpetual digital brand guide.
Over 20 years we've spent building workshops that bring together your team and our experts to develop more impactful outcomes.
We have built systems that remove the ambiguous process that other agencies use and instead focus on logic and progressive steps that produce strategic outcomes.
Our results-obsessed culture is focused not just on words and messages, but how those messages will be used across marketing and sales to produce tangible results.
Bias can kill a great strategy. We want to leverage institutional knowledge but also challenge it to ensure the next evolution is way beyond what exists today.
Two decades of innovative, exercise-driven consulting and our own powerful strategic planning platform transforms how you influence, engage and convert target audiences.
Delving into the legal tech sector requires more than just surface knowledge. It's a realm where layered decision-making processes intertwine with the uncompromising pursuit of expertise and prestige. Navigating through legal formalities and understanding the extended sales cycle are paramount, all while building and maintaining strong relationships.
For your marketing strategy to truly resonate within this sphere, it needs to be as meticulously tailored as a custom suit, capturing attention and fostering lasting client loyalty. Dive into our curated resources to master the art of marketing in the LegalTech landscape.