DEMAND
The right positioning and messaging reduces competition by clearly articulating why people should buy from you.
CONVERSION
Marketing and sales are all about building confidence to drive action at each step in the funnel.
RETENTION
Optimize your experience and customer communication to convert users into raving fans.
For Legaltech companies, we have specialized methodologies and proprietary tools to develop powerful positioning.
We work with SaaS & tech companies to strategize, execute and optimize across channels such as organic search, paid advertising, direct outreach, social, PR, affiliate and in-person.
We've been building web and interactive solutions for over 20 years with our in-house, expert team of marketers, designers, writers, and developers.
Our team audits, tracks, tests and constantly improves digital experiences and interactions to optimize ROI in marketing and sales.
You want to take advantage of every MQL and SQL that is delivered to your sales team to maximize top-line revenue generation. Every step in your process and every single interaction is a chance to win or lose a customer.
Our team consults, coaches, and improves experiences to constantly decrease churn and systematically increase growth.
Diera Hartono | VP of Merchant Marketing | GoJek
ESQUIRETEK
Marketing and selling technology to law firms is unique and requires understanding of both selling technology and an understanding of legal buyers.
Law firms typically have a hierarchical decision-making process that involves multiple stakeholders, including senior partners, practice group leaders, and other decision-makers.
Marketing strategies need to take into account this complex decision-making process and address the needs and concerns of each stakeholder.
Law firms rely heavily on their reputation and expertise to attract clients. Similarly, law firms will use reputation and social proof in their discovery and decision making process.
LegalTech marketing strategies need to emphasize the technologies expertise in specific practice areas and highlight success.
The legal industry is heavily regulated, and law firms need to comply with ethical rules and regulations as well as security and privacy.
Any technology must clearly articulate compliance while not overcomplicating the solution
Legal Tech Marketing Resources
Overall, marketing to law firms requires a deep understanding of the unique characteristics of the legal industry, including the complex decision-making process, focus on expertise and reputation, compliance with legal regulations, long sales cycle, and relationship-driven nature of the industry.
Effective marketing strategies need to be tailored to these unique characteristics to successfully attract and retain clients.
SAMANTHA MCCLINTOCK, ROUNDTABLE
Our platform is a powerful tool that builds personas, comparison competitors, manages messaging and more.
Your deliverable includes access to give you a perpetual digital brand guide.
Over 20 years we've spent building workshops that bring together your team and our experts to develop more impactful outcomes.
We have built systems that remove the ambiguous process that other agencies use and instead focus on logic and progressive steps that produce strategic outcomes.
Our results-obsessed culture is focused not just on words and messages, but how those messages will be used across marketing and sales to produce tangible results.
Bias can kill a great strategy. We want to leverage institutional knowledge but also challenge it to ensure the next evolution is way beyond what exists today.
Brand Voice Builder
LegalTech Resources
Although historically slow to adapt, the legal industry has seen a recent surge in the popularity of legal tech. This is due to an increased demand for more cost-efficient and streamlined legal services.
Website design has changed dramatically in the last few years. Driven by changes in user expectations and desires, having a good website means more than just a pretty landing page.
Well-designed websites can help give your company more visibility, generate leads, boost conversions, and ultimately increase revenue.
The Legal Tech SaaS industry has witnessed remarkable growth and innovation in recent years, revolutionizing the way legal professionals manage their operations.
Legal tech SaaS companies provide cloud-based software solutions that cater specifically to the needs of law firms, legal departments, and individual practitioners.
The legal industry is one that has traditionally been resistant to change, but with the advent of technology, there is a growing trend of legal tech software being introduced into law firms across the world.
User acquisition and retention is a complex ecosystem of activities for SaaS companies, but there are plenty of tools to not only ease the process but truly help your business grow.