SaaS & Tech Marketing Articles & Insights

The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?

Marketing Automation for B2B SaaS CompaniesMarketing automation is a process that automates the creation, management, and execution of B2B SaaS marketing tasks to improve efficiency and effectiveness. It can be used for a variety of purposes, including email marketing, lead nurturing, lead scoring, and customer segmentation.  For B2B SaaS companies, marketing automation can be an […]

Traditional marketing is alive and well!

Slides from our two-hour workshop that went in depth on how to build an effective brand message and drive traffic to your site.

For technology and software-as-a-service (SaaS) companies in 2023, digital marketing is one of the key drivers to growth.

Any company in the Software-as-a-Service (SaaS) industry knows that how you approach lead generation, marketing, and sales management will determine a large part of the company’s long-term success.

4 Strategies to Achieve Clear Goals in SaaS Marketing PlansHaving a well-crafted marketing plan is essential for any SaaS business. But it’s not enough to just come up with goals; those goals must be precise, defined and measurable. To give your plans some real direction, organize your objectives into categories such as customer acquisition, product […]

SaaS Affiliate Programs: Everything You Need to Know About and How to Implement it Into Your Product-Led Growth Strategy.Generating trial users and acquiring customers for your SaaS business can be a frustrating challenge. If you’re looking for new ways to grow your business, you may have heard of affiliate marketing and wondered how it can […]

Social Media Trends for B2B SaaS Brands to gain trust, drive trials & demos and speed up the sales cycle.

Mastering the Updated LinkedIn Algorithm: Strategies for B2B Marketers to Amplify Micro Video Content for Professional EngagementIn the dynamic realm of professional networking, LinkedIn stands as a distinct and evolving entity. Once a straightforward digital Rolodex, LinkedIn has transformed into an essential hub for professional content sharing and personal brand building. With nearly a billion […]

Top 39 Tools to Grow Your SaaS Company in 2022User acquisition and retention is a complex ecosystem of activities for SaaS companies, but there are plenty of tools to not only ease the process but truly help your business grow. The growth process can be daunting. How do you get your product in front of […]

Choosing The Best B2B SaaS Marketing AgencyNot only are B2B SaaS companies unique in the way that they market and sell, but each software company has its own specific needs as well. When choosing an agency to work with, there are a lot of different factors no matter what business you are in, but it […]

The Truth About SaaS User Acquisition Cost: What is it and Why Does it Matter?More and more, companies are willing to drop large sums to grow their user base, and digital marketing spend is expected to grow to $645.8 billion by 2024. With this ballooning spend, businesses need to be more aware than ever of […]

The Pulse of Success: 8 Proven HealthTech Marketing Strategies for Seamless Software Sales to Healthcare OrganizationsThe HealthTech industry is at the forefront of revolutionizing healthcare delivery, augmenting patient care, and streamlining operational efficiencies within healthcare organizations. By harnessing the power of advanced technologies like Artificial Intelligence, Machine Learning, and Blockchain, HealthTech companies are developing software […]

Marketing Strategy Tips for Government Software CompaniesIn the SaaS industry, it’s imperative to map out a clearly defined target market. This gives businesses a more acute sense of who they are trying to reach to tailor their products and digital marketing strategy toward this group. This in turn makes your content marketing strategies much easier […]

Mastering the Classroom of Demand: Advanced Marketing Strategies for EdTech in Higher Education & K-12 The digital transformation of education isn’t just a buzz phrase—it’s a paradigm shift that has reshaped the landscape of learning worldwide. Long before the screens replaced traditional chalkboards, and apps began to assist instructors, a burgeoning industry was quietly emerging: […]

The Software as a Service (SaaS) industry is reliant on businesses being able to sell customers something that isn’t tangible. Whether for B2B or B2C companies, the challenge in the SaaS industry is finding a way to convince prospective customers to purchase something that they can’t hold in their hand or experience for themselves.SaaS sales […]

How to crush your SaaS lead generation strategy.Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.Obviously, mastering the art of increasing your sales leads can be a huge catalyst for growth.  As we learn in our SaaS Founder interviews, many software companies start out […]

According to BrightEdge, 68% of online experiences begin with a search engine. Nowadays, it’s all about who makes it to the top of Google search results.

When you’re creating your marketing plan for next year, you’ll want to make sure you include a plan for measuring your success.

the projected sales of Internet-of-things (IoT) devices will be around $1.1 trillion in the year 2023. As of 2020, $749 billion were spent on IoT devices alone.

As seen at Digital Summit Atlanta

Top 5 Pay-Per-Click Optimization Tactics for SaaS CompaniesTo make an impact in the digital world today, your software company must constantly be reaching new potential buyers.To win good leads to a website, software companies often rely on pay-per-click (PPC) as one of the required tactics in their marketing mix.While using this strategy is a great […]

How B2B SaaS Companies Can Leverage Focused Niche MarketingAs the world advances more and more toward consistent innovation, B2B SaaS companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other’s throats all the time for survival. It’s all about ‘survival of the fittest. […]

5 Tips To Market Your Growing Software Development BusinessIn today’s world, the demand and use of technology are more than ever. While starting up a software development business is an intelligent move, you need to know how to ‘sell’ your services to your customers. With the right marketing strategy, your company is sure to leave […]

Is your Software as a Service (SaaS) website getting your desired organic traffic but still finding it challenging to generate leads? It’s time you consider gearing your software website with ‘gated content’ for lead generation and fruitful marketing.Did you know 82% of marketers trying to increase lead quantity are also looking to increase the quality […]

PR Strategies for Tech Consulting ServicesIn the technology industry, the business environment is not as traditional as before, it is entirely different from what it used to be – no longer business as usual.The reason for this new trend is obvious – competition has intensified and companies strive to remain a going concern and foster […]

Value propositions and market differentiation stand at the core of your competitive advantage. Your value proposition defines the reasons why people want to buy from your company.