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Companies have increasingly realized the benefits of using marketing automation tools. It saves more of their time and helps in scaling to run large campaigns. Hence, more and more companies are ready to invest in such tools.

SmartKarrot

More SaaS + Software Stats

It’s 4x cheaper to upsell existing customers than acquire new customers: costing just $0.28 to acquire an additional dollar of revenue

Between the SMB and Enterprise customer types, the top-quartile performers not only have net-revenue churn that is 14% to 23% percentage less than the average performers but also have net-revenue churn that is negative in an absolute sense

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes

Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month

26% of SAAS companies with at least $15MM in 2015 GAAP revenue had a revenue growth rate + EBITDA margin of 40% or higher

Cloud-hosted applications have a 99% uptime

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

80% of venture capital investments take place in the enterprise

The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013

Moving from $1.5 million with an eye towards $10 million in ARR is a tough a task and will take an excellent VP of sales to get you there

More Growth Strategy Stats

Cloud-hosted applications have a 99% uptime

In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal

Increases in revenue growth rates drive twice as much market-capitalisation gain as margin improvements for companies with less than $4 billion in revenues

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

It’s 9x cheaper to retain existing customers than acquire new customers: costing $0.13 to acquire any additional dollar of revenue

As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.

Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

SAAS companies that are focused mainly on enterprise sales have higher levels of professional services

Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes