Investment in marketing automation tools is expected to reach $25 billion by the year 2023

Quote Info

Companies have increasingly realized the benefits of using marketing automation tools. It saves more of their time and helps in scaling to run large campaigns. Hence, more and more companies are ready to invest in such tools.

More Market Research Stats

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

Over the past five years, the Global Biotechnology industry has grown by 2.0% to reach revenue of $301bn in 2019.

Cloud application services (SaaS) to reach $126 billions by the end of 2021

SaaS solutions have the highest security features with 95% security failures due to human error