Investment in marketing automation tools is expected to reach $25 billion by the year 2023

From SmartKarrot
Quote in Market Research

Companies have increasingly realized the benefits of using marketing automation tools. It saves more of their time and helps in scaling to run large campaigns. Hence, more and more companies are ready to invest in such tools.

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SAAS companies that are focused mainly on enterprise sales have higher levels of professional services

The median average contract length is 1.3 years and the average billing term is seven months in advance in 2016. Comparable to 2015, with average contract length shortening from 1.5 to 1.3 years and average billing period increasing by one month from 2015 to 7 months

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs

SAAS companies with >$250K median ACV book nearly 25% of their contracts at 3 years or longer

Customer Acquisition Cost (CAC) = sum of all sales & marketing expenses/ number of new customers added

The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%

The statistic shows the worldwide IT spending on enterprise software from 2009 to 2020.

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

The fastest growing SAAS companies averaged $250k in MRR and were only losing around 3.2% of that revenue each month to churn

The metrics that matter for each sales funnel, vary from one company to the next depending on the steps involved in the funnel

More Market Research Stats

In 2017, Foxconn Technology Group achieved a net income of 135.37 billion New Taiwanese dollars, the equivalent to approximately 4.55 billion U.S. dollars.

The median Customer Acquisition Cost (CAC) for upsells is just $0.28 per $1, less than a quarter of the $1.18 spent to acquire $1 of revenue from a new customer

Revenue Churn Rate = (RCR) (MRR at beginning of month – MRR at end of month) – MRR in upgrades during month / MRR at beginning of month

The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

Sony’s PlayStation brand had accumulated approximately 38.57 million fans on the social network

In 2018, the U.S. imported aerospace products worth about 53.98 billion U.S. dollars.

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Companies that spend more on sales and marketing (as a % of revenue) generally grew at a faster rate than those that spent less

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing