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There is no question, the SaaS industry is growing globally and across platforms.
Best-in-class SaaS companies achieve 5-7% annual revenue churn – equivalent to a loss of $1 out of every $200 each month
How To Make Pricing A Constant Process In Your Organization
If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; this will become a major drag on growth
If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business
Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts
Net-revenue churn improves with larger Average Contract Value (ACV), likely due to more structural churn among SMB customers and higher switching costs associated with larger contracts
When venture capitalists participate in seed rounds, the average round size is 3x larger
It’s 9x cheaper to retain existing customers than acquire new customers: costing $0.13 to acquire any additional dollar of revenue
Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs
If your Net Revenue Churn is high (above 2% per month) it is an indicator that there is something wrong in your business; which may have a dramatically negative effect on your company’s growth. Source: Mckinsey
In 2017, the world invested around 3.4 billion U.S. dollars in small hydropower technologies, down from 3.9 billion U.S. dollars in 2016.
Since churn is so important, wouldn’t it be useful if we could predict in advance which customers were most likely to churn?
High-growth companies offer a return to shareholders 5 times greater than medium-growth companies
All types of investment have grown, year-on-year, with the biggest growth during the seed stage of financing
51% of large (revenue >$2.5million) SaaS companies use field sales as their primary method of distribution
The average SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers
High-growth companies generate 60% fewer sales opportunities than low-growth companies
They may forget what you said, but they will never forget how you made them feel.
As companies scale their growth engines, a slightly-above-average churn rate becomes harder and harder to offset with net new revenue growth, especially when the goal is to outpace it by 4x
In all SaaS businesses there will likely come a moment where they realize that not all customers are created equal