We are 100%, absolutely focused on SaaS & Tech. Founded in 2002, we've worked with hundreds of companies driving marketing, sales & retention for scalable growth.
The intelligence of a consultancy combined with the creativity of an agency to deliver massive growth for software and technology companies.
We reduce the time and complexity of each step from prospect to customer to evangelist for increased lifetime value.
• Founded 2002.
• Clients in 25 US states & 8 countries.
• 100% focused on working with SaaS & tech companies.
• A super passionate, in-house team of experts.
• A track record of results & industry leading work.
There is no question, the SaaS industry is growing globally and across platforms.
Customer Segmentation analysis will help point out which are your most profitable segments
The top 50% of the fastest growing SaaS businesses generate much higher upsells than their competitors. The larger the business, the greater the impact of upselling
55% of SaaS companies rate Customer Retention as the key metric to measure
High-growth companies generate 60% fewer sales opportunities than low-growth companies
Negative Churn and Expansion Revenue
Japanese company Hitachi accounted for three percent of the world’s market for diagnostic imaging in 2017.
The median annual unit churn for SAAS companies was 10% in 2016
The average Quick Ratio of fastest growing SaaS companies (those with a CAGR of over 50%) is 3.9: generating $3.9 in revenue for every $1 lost to revenue churn
The median annual contract value (ACV) was $25K, $21K, $21K, $20K in 2016, 2015, 2014 and 2013
Cloud-hosted applications have a 99% uptime
It’s common for startups to grow rapidly, doubling or tripling in size year over year, until they hit $5M in ARR
How To Make Pricing A Constant Process In Your Organization
Getting paid in advance is really smart idea if you can do it without impacting bookings, as it can provide the cash flow that you need to cover your cash problem
Analysed by contract value, field sales are primarily evident for companies with median deals over $25K. Inside sales strategies are most popular for companies with $1K-$25K median deal sizes
The very best SAAS business has a negative churn rate and will have a Dollar Retention Rate of greater than 100%
Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts
Gross dollar churn among companies with an internet go-to-market strategy saw a meaningful increase, up from 8% in 2015
More than 1/2 of SAAS companies increased their spending on customer retention last year