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There is no question, the SaaS industry is growing globally and across platforms.

Crunchbase

More SaaS + Software Stats

Customer’s lifetime value (LTV)= average revenue per user (ARPU) / monthly churn rate

The median SaaS business generates 16% of its new Annual Contract Value (ACV) from upselling to existing customers

Negative Churn and Expansion Revenue

For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time

Internet sales-driven companies have a much greater reliance on marketing, with 65% of the median company’s CAC budget devoted to marketing

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

The average company booking professional services revenue on new deals is equivalent to 16% of the first year subscription value. Professional services margins are approximately 22%

Because of the losses in the early days, which get bigger the more successful the company is at acquiring customers, it is much harder for management and investors to figure out whether a SaaS business is financially viable.

If the numerator of your quick ratio is growing that means your revenue is growing. It’s important to keep increasing revenue to counter any MRR (Monthly Recurring Revenue) that is lost to churn

If you are charging $500 per month, you can afford to spend up to 12x that amount (i.e. $6,000) on acquiring a new customer

More Growth Strategy Stats

SaaS companies in the $7.5MM-$15MM range are among the fastest growers

The median annual unit churn for SAAS companies was 10% in 2016

In contrast to these, the median annual churn rate for smaller, private SaaS companies with less than $10M in revenue is 20%

Non-renewal rates are higher than gross dollar churn rates and higher for shorter duration contracts. Source: ForEntrepreneurs

To generate a single dollar of new customer revenue, Field Sales strategies have an average Customer Acquisition Cost (CAC) of $1.14

Median annual gross dollar churn was 8%, 7%, 6% and 8% in 2016, 2015, 2014 and 2013

As of December 2018, there were total 105,000 employees in Lockheed Martin, as compared to 126,000 employees in 2015.

SAAS companies invest between 80% and 120% of their revenue in sales and marketing in the first 5 years of their existence

The 2015 median revenue growth rate was 44%, while the median projected growth rate for 2016 is 48%

SaaS solutions have the highest security features with 95% security failures due to human error