Utilizing Social Media Platforms to Their Fullest Extent
Now we're going to get into the nitty-gritty of top social media platforms. As a B2B SaaS company, it is essential to have an understanding of how social media can be used as a tool to reach out to future clients. It can be difficult to know where to start, but don't worry - we're here to help!
The three most popular social media platforms for B2B SaaS companies are Twitter, LinkedIn, and Instagram. Let's take a closer look at each one:
LinkedIn
LinkedIn is a platform that is all about business networking. It's a great place to connect with other businesses and learn more about what's going on in your industry. According to Findstack, 59% of B2B Marketers are successful in generating leads through LinkedIn. SaaS companies can use LinkedIn to post updates about their product, share blog posts, and even run ads. LinkedIn now has the carousel option, this is great for creating unique, innovative posts and allows the ability to showcase multiple products in one ad.Carousel posts are similar to slideshows on Facebook. These posts contain several images and videos that link back to a single topic. The best part about carousel posts is they don’t require any additional effort from the user. All you have to do is upload the pictures and videos, and then add links to relevant pages within your website.
The key to using Carousel posts on LinkedIn are the images you use.
- You can either upload a high-resolution image or use an image from your website. If you have a blog, then you can also use that as an image.
- If you want to add text to the post, make sure it is in the same color as the background of the post and not too close to the edge of the image.
Here is a great article to utilize the carousel option on LinkedIn.
Twitter
Twitter is an excellent platform for SaaS companies because it's fast-paced and always changing. It's a great place to share news and updates about your product, and you can even use Twitter ads to target specific businesses. One thing to keep in mind with Twitter is that it's important to be active and engaging. If you're not constantly tweeting, you're likely to get lost in the shuffle. Here is a great article for utilizing Twitter as a B2B SaaS Company. A few ways to stay relevant on Twitter as a B2B SaaS Company is to:
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- Use relevant hashtags – Twitter hashtags are a great way to get your content in front of the right audience, and it’s also a good way to find new customers. Hashtags can be used on Twitter to; Promote your business or brand, Connect with other businesses, Increase engagement with your followers.
- @Mention other businesses and influencers on Twitter – This is a great way to get their attention, and get second hand exposure for your business. As well as increase your company's visibility in the social media world.
- Retweet and like other tweets – Showcase other B2B related subjects, educate your viewers, and increase the reach of your content. Use your Twitter account to make a conversation about what you and your company are passionate about.
- Engage in Conversations– An interactive company on twitter is more likely to be successful with users. People are more likely to trust a company that is active and interactive with it's audience, than one that isn't. According to an article by twitter "One of the 25 companies in the study saw a more than 10% increase in brand conversation lead to a 3% lift in sales, according to research. On Twitter, replies to brands increased 44% between 2019 and 2020."
Instagram
Instagram is a platform that's all about visual content. SaaS brands can use Instagram to share photos and videos of their product, run ads, and especially to go live. You can use Instagram to show off your product, share behind-the-scenes photos, and give your followers a peek into your company culture. One thing to keep in mind with Instagram is that it's important to use high-quality visuals. If you're not using visually appealing photos and videos, you're likely to lose followers. Similar to TikTok, Instagram launched 'Reels' in 2020 and is a great way to dip your toes into video content with an established audience. Here is a great article on how to get started using 'Reels' from Meta.
Here are a few ways B2B companies can use Instagram to collect customer data:
Instagram Stories – As mentioned above, Instagram Stories are disappearing after 24 hours. However, this isn’t stopping brands from taking advantage of this feature. By uploading short (and sometimes funny) videos to Instagram Stories, brands can capture attention and encourage engagement.
Hashtags – Hashtags allow brands to easily find other posts on Instagram related to their industry. B2B companies can utilize hashtags by creating a campaign that includes multiple images and videos, each with its own hashtag.
In addition to these tactics, B2B companies should also consider utilizing Instagram Live. With live broadcasts, brands can interact directly with customers through comments and questions. It’s a great way to stand apart from other companies, and get noticed.
By utilizing these social media platforms to their fullest extent, BSaaS companies can reach a wide variety of businesses and create a strong online presence.
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