Andy Halko Articles & Insights

Today Rick lets you know if you still need to worry about submitting an XML sitemap. Video Transcription Hey everyone, Rick Scheeser here and today I’m here to talk to you about site maps. With the evolution of Google and how fast they can scan and analyze websites on the web we get a lot […]

Balancing Data and Human Insight: Choosing the Right Key Phrases for Search Optimization in B2B MarketingIn the highly competitive world of B2B marketing, where visibility and relevance in search engine results can make or break a business, keyword research stands as the bedrock of success.The ability to pinpoint the exact phrases that your potential customers […]

When optimizing your site you need to make sure that you have good quality links. In order to help point you into the right direction we’ve made a list of simple clues to telling if a link is bad. Ditch The Link If: It uses the words SEO, or Link in the page title or […]

Today Patrick lets you know how you can figure out if your SEO campaign is working. Video Transcription As important as it is just to do SEO tactics in just to try to optimize your site it is equally important to evaluate what you’re doing and to change if it’s not working and to just […]

Today Andy lets you know if you should only focus on Google or if you should include all search engines in your campaign. Video Transcription Good morning everybody I’m here today to talk about a common question we have with search optimization of whether you should focus just on Google are also look at some […]

Today Rick explains how Search Engine robots work and what you need to do to prepare your site for them. Video Transcription Hey everyone, with this month being SEO focus here at Insivia, I want to today about robots. Now these are not the robots that you find in the sci-fi movies these are the […]

How Social Media is Impacting SEO for Your SaaS CompanySocial media can play an important role in boosting the SEO of SaaS companies, so let’s dive in and explore some strategies and tips to make the most of it.SEO is a critical component of building recognition for SaaS companies. In today’s digital world, people rely […]

Today Rick explains why you need to be careful when building backlinks for your SEO campaign. Video Transcription Today just one of the recording real quick video and talk to you about buying links back to your website. With this month being a month we’re focusing on SEO here at Insivia, we all know that […]

The First Steps For Starting a SaaS SEO CampaignIntroductionSearch Engine Optimization can be an extremely beneficial tactic for increasing your organic traffic and increasing your conversion rate. But, these efforts need to be strategic and thought through logically in order to yield results. Luckily, there are straightforward steps for executing a strong SEO strategy and […]

Today Matt talks about page rank and why you need to keep it in mind when optimizing your site. Video Transcription Hey guys, today I wanted to talk briefly about one of the first questions we usually get when a company is just starting out in SEO. They usually ask us what page rank is […]

Today Rick explains the difference between SEO and SEM. Video Transcription This month at Insivia our main focus is going to be SEO, so with that said two things I want to talk about today is the difference between SEM, which is Search Engine Marketing, and SEO, which is Search Engine Optimization. The way I […]

Today Andy explains Geofencing and how marketers can use it to promote their brand’s products and services. Below is an example of a Geofencing campaign by Starbucks. Video Transcription If you haven’t heard of Geofencing, it’s an approach where you create a virtual fence around a specific geographic area that when people go in it […]

Today Patrick talks about long vertical scrolling homepages and how your site can benefit from using this kind of design. Video Transcription You might be seeing more of long vertical scrolling homepages these days. It’s a new design trend that is really starting to take off here, and I’m a big fan of it. I […]

Before my career turned to design and development, I nurtured my right brain far more than my left by constantly writing poetry. I love writing; more than that, I love metaphor and rhythm and clever twists of phrase and even corny-uncle puns. That’s why it’s important for me to find the right balance between findable […]

The quality of the content you put online has a large impact on the branding of your company. Now more than ever, a company’s “voice” interacts with the public the most online, whether it be through the actual company website or social media outlets. The quality of this voice directly impacts how the public views […]

Word of mouth marketing is the most inexpensive and effective type of advertising you can get. Here are very easy ways to start some conversations about your business: Be Informative The first key to being successful in word-of-mouth marketing is not only to get your message out there, but to also make sure that the […]

It goes without saying that almost every aspect of marketing yourself has changed now that social media has highjacked how we communicate and interact with one another. While the average American consumer has the ability to skip over traditional advertisements, opting to turn on their iPods during radio ads and fast-forward through commercials while watching […]

I love infographics. They are a great way to see big information in simple formats. Below I have listed some of my favorite infographics from around the web. Who’s using the internet? Internet Users: 94% have a college education; 83% make more than $75,000 a year. State of The Internet 2009 How The World Spends […]

It’s who you are. It’s how you are identified.Think about it. Target’s logo is a bulls eye made of a solid red circle with another red circle surrounding it. Nike? A solid color swoosh. Apple? An apple. See where this is headed?Think simple.Don’t make it complicated. The most successful logos are so simple its painful. […]

6 checks for publishing your blogged content. 1. Is my copy free of spelling, grammatical, and punctuation errors? Publish copy that is full of writing mistakes and people take you less seriously. Many content management systems (CMS) have spell-check in them, but you will still want to give your copy a read for grammar and […]

Google Instant enables users to see results while typing a query without having to hit enter. Every single letter typed into the search bar activates a predictive search until a user finds what he/she is looking for. According to the polls, Google Instant seems to be getting two thumbs up from users. However, for marketing […]

This is a wonderful infographic about SEO and Social Media Marketing by Splashpress Media. Many times people tend to disagree that SEO is important. Hopefully this graphic will explain the significance of search engine optimization and its impact on the success of businesses.SEO might not be your thing, but it’s ours. Here at Insivia we […]

The story of the non-handyman, the broken dryer, and the power of Google If you’re reading this blog post, then you can see that we at Insivia aren’t bashful about giving away information about our business or our services. While there may be some bits of information that we hold close to the vest, it’s […]

Why should you hire a photographer vs. using stock? Have you ever spent a day searching iStockphoto or Getty Images to find the perfect pictures to display on your website and advertising campaign? What if days later, a direct competitor has the same amazing image in their ad? The image is no longer specific to […]

Imagine that Google is a hill – (go with me on this). The top of the hill is the first page – the number one place to be seen. The further you go down the hill, the less likely anyone will find you – recent statistics say that less than 12% of people wander past […]