Articles

Best Medical Device Websites

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In this article, we shall highlight the best medical device websites where you can have access to vital information that helps you in product design and market penetration strategies.

PR Strategies for Tech Consulting Services

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In the technology industry, the business environment is not as traditional as before, it is entirely different from what it used to be – no longer business as usual.The reason for this new trend is obvious – competition has intensified and companies strive to remain a going concern and foster business growth. One of the […]

SaaS Statistics Infographic 2021

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If you are a SaaS company, explore statistics to help you understand the trends in spend by small, medium & enterprise businesses.

What Is MRR

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The simple answer is that MRR is your Monthly Recurring Revenue and one of the key metrics that SaaS companies use to evaluate success.

SEO Ranking Factors

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Search Optimization GuideSEO Ranking FactorsWhat criteria influence your search rank? Find out below.What are ranking factors?Google and other search engines have algorithms and systems that constantly scour the internet to determine where sites should rank.Often results are determined real-time when someone searches, but there are factors that search engines have already measured for your site […]

2016 Business Development Poll

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What business development resolution will you keep this year? Discover what areas of focus other businesses see as priorities to expedite growth, and share your opinion. We want to know what you think. Let’s grow together.

Build A Sales Portals for Killer Closing

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Sales portals can significantly help improve the sales process and give you extremely valuable insight during a sales process. Sales portals can be as simple as a password protected page with key links that allows you to track people who login. It could be an online proposal that gives you the ability to embed galleries, […]

The (re)Birth of Virtual Reality

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Virtual reality still seems far away, like a concept out of bad 90’s science fiction, but the genre has always been anchored by two premises: 1), the material uses exotic characters, locations, and technology to tell us something about contemporary life, and 2), there is an underlying scientific basis and plausibility that can predict future behavior or […]

User Experience and Web Design

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Regarding your company’s website, one of the most important variables to control for is the user’s experience. It can be argued that the customer experience is the end game, and how they fundamentally evaluate your brand. Whether you sell products or offer services, your customer’s experience is ultimately what they remember, and what they share […]

Striking a Balance In Marketing and Content Strategy

Article in Agile Marketing

Conflict. The word has a negative connotation, though totally undeserved. Without conflict we would have no growth or change in drama, and in turn no cinema, theater, or literature. As much as we claim to hate conflict in the day-to-day grind, and go to great lengths to avoid it, conflict certainly adds color to our life. Life […]

What is a 301 Redirect?

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Have you ever bookmarked a website page, forgot about it, and then tried to visit it again months later only to find that the link no longer works? It’s likely that you ran into a problem because the owner of the website changed domain names, but failed to use a 301 redirect to make sure […]

What is an SEO Audit?

Article in Agile Marketing

There are a lot of things that go into have an accessible, successful website. An SEO Audit will look at the factors that affect how many visitors your site gets, and will help you determine if that number is as high as it should be. What is SEO? SEO, or Search Engine Optimization, is how […]

Top 5 Pay Per Click Optimization Tactics

Article in Agile Marketing

Optimizing a Pay Per Click campaign can be a long and frustrating task but there are certain tactics that can be taken in order to see immediate results. Below are 5 optimization tactics I suggest you look into in order to get your PPC campaign on the right path.1. Landing PagesIf your PPC ads are […]

Marketing Strategy vs. Marketing Plan

Article in Agile Marketing

So you’ve tried every marketing tip in the book, and you still aren’t seeing results. You’ve started a blog, engaged on social media, made videos, and done everything else you’ve been recommended. Despite your extensive efforts, you haven’t seen any increase in your business. So what’s the problem? The problem probably isn’t what you’re doing, […]

Why You Should Use Image Optimization

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An important part of both your search engine optimization (SEO) and visitor satisfaction is optimizing your images. Images that aren’t optimized can affect your site’s load time, as well as your ranking in search engine results. Optimizing for Load Time It’s no secret that a web page with a lot of images, including gifs, often […]

Creating Content on a Budget

Article in Agile Marketing

I’m sure you’ve heard the news- content marketing is key. Content marketing is the term for using original content to attract people to visit your website or buy your product. If you want to be heard, you have to say goodbye to traditional advertising and say hello to producing content that will draw people to […]

Why a Mobile-Friendly Site Improves Your Rank

Article in Agile Marketing

You’re at a friend’s house and you want to go to a restaurant. You aren’t familiar with the area, so you use the Google app on your phone to search “restaurants nearby.” You see two promising Mexican options and decide to look at the menus, but one of them makes you zoom and pinch the […]

Top 10 SEO Mistakes To Avoid

Article in Agile Marketing

With so much to focus on in Search Engine Optimization it is easy to make a mistake. We’ve made a list of the top 10 SEO mistakes you should try to avoid when working on your SEO campaign. 1. Choosing Keywords Without Research In order to effectively optimize the types of keywords in seo for your […]

5 Ways to Get Your Site to Rank Higher

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Trying to achieve a good search engine ranking is a challenge, but if you take the time to look into your audience’s behaviors and examine your options, you’ll find that moving up in the ranks is an achievable goal. Here are five ways you can start to move on up! Research You can’t effectively optimize […]

Should You Be Exercising Your SEO Rights?

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  Due to the increased amount of consumers turning to the Internet before they make a purchase decision, companies need to give some extra attention to search engine optimization to help drive sales.   Although theoretically all websites should be optimized, it’s more important for some websites than others. But how do you know if […]

7 Free Tools to Improve Your SEO

Article in Agile Marketing

Taking on a Search Engine Optimization (SEO) campaign can be daunting at times, so to help out with your efforts we’ve found 7 free tools that can help get you started. Google Analytics Google Analytics is a free service that allows you to run analytics any website you own. Google Analytics tells you how people […]

4 Things to Consider When Choosing a CMS for Your Law Firm

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Choosing a content management system (CMS) for your law firm is a tricky business. A CMS is, to put it simply, the software you use to build a website. One of the most popular, which you have probably heard of, is WordPress. We use WordPress here at Insivia for both our own site and our […]

Should My Law Firm Use Facebook?

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With over 1 billion users and 128 million people logging on every day in the U.S., Facebook is the second most trafficked site behind Google. Figuring out if Facebook is right for your law firm is pretty much a no-brainer – the stats alone make it impossible to ignore. Going beyond the numbers, Insivia’s CEO Andy Halko […]

How to Find Relevant Content for Law Firm Marketing & Sales

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It’s important to know what kind of content you should be sharing on your law firm’s website. Having the right content people are looking for can help position your firm as a key resource for existing and potential clients. Insivia’s Patrick Zangardi explains some ways your company can achieve success.

Marketing Seminars for Law Firms

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Take hold of your online presence and learn how to leverage social media to amplify your professional reputation and even help drive new business

Marketing Campaigns You Can Fall in Love With

Article in Agile Marketing

Valentine’s day is a time for love, chocolate, and marketing. No, really. We’ve seen an increase in spend and a growing number of purchases outside of the traditional spousal gifting in recent years. February 14 has grown to be a very important date to marketers. But don’t stifle the brilliance displayed during holiday campaigns to […]

How Your Website is Costing Your Law Firm Money

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Everyone is always looking for the next big sell. Marketing plans are created, meetings held, proposals approved. And yet, your revenue isn’t where you would like it to be. It’s time to take a different approach. So, let’s look at the face of your firm: your website. This is your first impression, digitally speaking.This is […]

5 Tips to Market Your Growing Real-Estate Development Business

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Whether you are new to real estate development or have been at it for years, you need to effectively market yourself. Blending a combination of decades-old marketing tactics with modern-day online medium gives you the best chance of success. Below are five tips to help you figure out what to focus on the best chance […]

Why Your Marketing Choices Are Hurting Your Business: Social Media

Article in Agile Marketing

In today’s digital age, I’m still adamant on reading actual, physical books where I can flip through pages and reread quotes, chapters and entire novels I find intriguing. It wasn’t until recently, though, that my love of reading hard-copies crossed over into my digital marketing world. I quickly realized how many amazing business books were […]

4 SEO Tips for Lawyers

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58 million people in the US looked for an attorney last year 4 4 million of them used internet resources during their search process 75% of people don’t go past the first page of search results How many customers are you delivering to your competitors simply because your firm website is not optimized for search? […]