Articles

How to Get More SaaS Leads

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How to crush your SaaS lead generation strategy.Growing a strong customer base for a software company is one of the key fundamentals for business development and sustainability.Mastering the art of increasing your sales leads can be a huge catalyst for growth.So, let’s dive deep into lead generation strategies so you can become an expert in […]

How to Design a Great Knowledge Center for a Software Company Website

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Knowledge centers aren’t new to the world of tech. Software companies use knowledge centers to streamline their customer services by providing valuable access to their resources. By the end of this article, you’ll be a pro in designing a great knowledge center for your software company website.Knowledge centers help customers find timely and ready-made solutions […]

The Importance of Optimizing Your Software Company Content for SEO

Article in Agile Marketing

Nowadays, it’s all about who makes it to the top of Google search results. Whoever makes it to the top wins the game. What if we told you – Your software company’s content can make it to the top as well? You can easily do so using search engine optimization (SEO) techniques!According to BrightEdge, 68% […]

How Consumer Software & App Companies Can Use SMS Marketing

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Being the most used and popular device, mobile phones have the edge of communicating the message of your software company in a personalized and timely fashion to your target audience. And what better way than to use SMS to reach out to them? Just use these tips, and your app company is all set to […]

How to Build Information Architecture for A Software Website

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A bad website design is one thing that sends the visitors of your software website back to where they came from. Your visitors shouldn’t have to run around in circles to get to their desired page or piece of information. One way to achieve this is by using a structured information architecture.According to research conducted […]

5 Best Channels to Market Your Device Company

Article in Agile Marketing

With the world of technology snowballing, it’s no wonder that new competitors emerge for your business every day. The world of devices has a boatload of competitors; therefore, acquiring your desired share in the market is now a more challenging task than ever. However, it doesn’t have to be. Use these five best channels to […]

Top 5 Pay-Per-Click Optimization Tactics for Software Companies

Article in Agile Marketing

To make an impact in the digital world today, your software company must know the tricks of its trade. To win decent leads to your website, software companies rely on using pay-per-click (PPC). While using this strategy is a great way to attract traffic to your SaaS website, it may not work if your PPC […]

How Technology Companies Can Leverage Focused Niche Markets

Article in Agile Marketing

As the world is advancing more and more towards technology, technology companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other’s throats all the time for survival. It’s all about ‘survival of the fittest. To make sure your IT firm is the ‘fittest’, […]

5 Tips To Market Your Growing Software Development Business

Article in Agile Marketing

In today’s world, the demand and use of technology are more than ever. While starting up a software development business is an intelligent move, you need to know how to ‘sell’ your services to your customers. With the right marketing strategy, your company is sure to leave its prints in the market.Today, people are more […]

9 Great Content Ideas for Software Firms

Article in Agile Marketing

A growing software company requires content to market itself on-and-on to stand out among its massive list of competitors. Apart from the plain old explanations about your firm, you need to add a degree of uniqueness to your content. Your content is nothing without its distinctiveness.Without an inkling of doubt, content marketing, if not done […]

What Type of Media is Right for Your Target Audience?

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Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to […]

4 Things to Consider When Choosing a CMS for Your IT Firm

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You have a well-set IT firm. Great! But choosing a Content Management System or CMS for your IT company can be a challenging task, EVEN if your firm specializes in technology. There are many things to consider apart from its list of quirky features and user interface (UI). You want to find a CMS that’s […]

Top 10 Strategies for a SaaS Mobile Website

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It’s only logical that your software company launches a mobile-friendly version of their website as research shows the majority of the traffic comes from mobile versions of a website. While creating a mobile SaaS website, use these top ten strategies, and you’re good to go.“Mobile is becoming not only the new digital hub, but also […]

Best Medical Device Websites

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In this article, we shall highlight the best medical device websites where you can have access to vital information that helps you in product design and market penetration strategies.

PR Strategies for Tech Consulting Services

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In the technology industry, the business environment is not as traditional as before, it is entirely different from what it used to be – no longer business as usual.The reason for this new trend is obvious – competition has intensified and companies strive to remain a going concern and foster business growth. One of the […]

SaaS Statistics Infographic 2021

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If you are a SaaS company, explore statistics to help you understand the trends in spend by small, medium & enterprise businesses.

What Is MRR

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The simple answer is that MRR is your Monthly Recurring Revenue and one of the key metrics that SaaS companies use to evaluate success.

SEO Ranking Factors

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Search Optimization GuideSEO Ranking FactorsWhat criteria influence your search rank? Find out below.What are ranking factors?Google and other search engines have algorithms and systems that constantly scour the internet to determine where sites should rank.Often results are determined real-time when someone searches, but there are factors that search engines have already measured for your site […]

Build A Sales Portals for Killer Closing

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Sales portals can significantly help improve the sales process and give you extremely valuable insight during a sales process. Sales portals can be as simple as a password protected page with key links that allows you to track people who login. It could be an online proposal that gives you the ability to embed galleries, […]

The (re)Birth of Virtual Reality

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Virtual reality still seems far away, like a concept out of bad 90’s science fiction, but the genre has always been anchored by two premises: 1), the material uses exotic characters, locations, and technology to tell us something about contemporary life, and 2), there is an underlying scientific basis and?plausibility?that can predict future behavior or […]

User Experience and Web Design

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Regarding your company’s website, one of the most important variables to control for is the user’s experience. It can be argued that the customer experience is the end game, and how they fundamentally evaluate your brand. Whether you sell products or offer services, your customer’s experience is ultimately what they remember, and what they share […]

Striking a Balance In Marketing and Content Strategy

Article in Agile Marketing

Conflict. The word has a negative connotation, though totally undeserved. Without conflict we would have no growth or change in drama, and in turn no cinema, theater, or literature. As much as we claim to hate conflict in the day-to-day grind, and go to great lengths to avoid it, conflict certainly adds color to our life. Life […]

What is a 301 Redirect?

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Have you ever bookmarked a website page, forgot about it, and then tried to visit it again months later only to find that the link no longer works? It’s likely that you ran into a problem because the owner of the website changed domain names, but failed to use a 301 redirect to make sure […]

What is an SEO Audit?

Article in Agile Marketing

There are a lot of things that go into have an accessible, successful website. An SEO Audit will look at the factors that affect how many visitors your site gets, and will help you determine if that number is as high as it should be. What is SEO? SEO, or Search Engine Optimization, is how […]

Marketing Strategy vs. Marketing Plan

Article in Agile Marketing

So you’ve tried every marketing tip in the book, and you still aren’t seeing results. You’ve started a blog, engaged on social media, made videos, and done everything else you’ve been recommended. Despite your extensive efforts, you haven’t seen any increase in your business. So what’s the problem? The problem probably isn’t what you’re doing, […]

Why You Should Use Image Optimization

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An important part of both your search engine optimization (SEO) and visitor satisfaction is optimizing your images. Images that aren’t optimized can affect your site’s load time, as well as your ranking in search engine results. Optimizing for Load Time It’s no secret that a web page with a lot of images, including gifs, often […]

Creating Content on a Budget

Article in Agile Marketing

I’m sure you’ve heard the news- content marketing is key. Content marketing is the term for using original content to attract people to visit your website or buy your product. If you want to be heard, you have to say goodbye to traditional advertising and say hello to producing content that will draw people to […]

Why a Mobile-Friendly Site Improves Your Rank

Article in Agile Marketing

You’re at a friend’s house and you want to go to a restaurant. You aren’t familiar with the area, so you use the Google app on your phone to search “restaurants nearby.” You see two promising Mexican options and decide to look at the menus, but one of them makes you zoom and pinch the […]

Top 10 SEO Mistakes To Avoid

Article in Agile Marketing

With so much to focus on in Search Engine Optimization it is easy to make a mistake. We’ve made a list of the top 10 SEO mistakes you should try to avoid when working on your SEO campaign. 1. Choosing Keywords Without Research In order to effectively optimize the?types of keywords in seo for your […]

5 Ways to Get Your Site to Rank Higher

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Trying to achieve a good search engine ranking is a challenge, but if you take the time to look into your audience’s behaviors and examine your options, you’ll find that moving up in the ranks is an achievable goal. Here are five ways you can start to move on up! Research You can’t effectively optimize […]

Should You Be Exercising Your SEO Rights?

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  Due to the increased amount of consumers turning to the Internet before they make a purchase decision, companies need to give some extra attention to search engine optimization to help drive sales.   Although theoretically all websites should be optimized, it’s more important for some websites than others. But how do you know if […]

7 Free Tools to Improve Your SEO

Article in Agile Marketing

Taking on a Search Engine Optimization (SEO) campaign can be daunting at times, so to help out with your efforts we’ve found 7 free tools that can help get you started. Google Analytics Google Analytics is a free service that allows you to run analytics any website you own. Google Analytics tells you how people […]

Should My Law Firm Use Facebook?

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With over 1 billion users and 128 million people logging on every day in the U.S., Facebook is the second most trafficked site behind Google. Figuring out if Facebook is right for your law firm is pretty much a no-brainer – the stats alone make it impossible to ignore. Going beyond the numbers, Insivia’s CEO Andy Halko […]

How to Find Relevant Content for Law Firm Marketing & Sales

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It’s important to know what kind of content you should be sharing on your law firm’s website. Having the right content people are looking for can help position your firm as a key resource for existing and potential clients. Insivia’s Patrick Zangardi explains some ways your company can achieve success.