Articles

How to Design a Great Knowledge Center for a Software Company Website

Knowledge centers aren’t new to the world of tech. Software companies use knowledge centers to streamline their customer services by providing valuable access to their resources. By the end of this article, you’ll be a pro in designing a great knowledge center for your software company website.Knowledge centers help customers find timely and ready-made solutions […]

How Technology Companies Can Leverage Industry Specific Landing Pages

Did you know that your technology company can use its landing page to win customers? You read that right. You can use your IT firm’s landing page to do the marketing for you if they are industry-specific and optimized to the core.To do your marketing the right way, you can always use the help of […]

How to Build Information Architecture for A Software Website

A bad website design is one thing that sends the visitors of your software website back to where they came from. Your visitors shouldn’t have to run around in circles to get to their desired page or piece of information. One way to achieve this is by using a structured information architecture.According to research conducted […]

What Type of Media is Right for Your Target Audience?

Choosing the most suitable media type is necessary if you want to communicate your message to your technical audiences effectively. Technical audiences require a more technically detailed approach when your IT company is conveying its message to them. Use these media types to ensure that your technical audience is getting the insight you aim to […]

Top 10 Strategies for a SaaS Mobile Website

It’s only logical that your software company launches a mobile-friendly version of their website as research shows the majority of the traffic comes from mobile versions of a website. While creating a mobile SaaS website, use these top ten strategies, and you’re good to go.“Mobile is becoming not only the new digital hub, but also […]

5 Ways to Get Your Site to Rank Higher

Trying to achieve a good search engine ranking is a challenge, but if you take the time to look into your audience’s behaviors and examine your options, you’ll find that moving up in the ranks is an achievable goal. Here are five ways you can start to move on up! Research You can’t effectively optimize […]

Should You Be Exercising Your SEO Rights?

  Due to the increased amount of consumers turning to the Internet before they make a purchase decision, companies need to give some extra attention to search engine optimization to help drive sales.   Although theoretically all websites should be optimized, it’s more important for some websites than others. But how do you know if […]

How to Find Relevant Content for Law Firm Marketing & Sales

It’s important to know what kind of content you should be sharing on your law firm’s website. Having the right content people are looking for can help position your firm as a key resource for existing and potential clients.Insivia’sPatrick Zangardi explains some ways your company can achieve success.

How Your Website is Costing Your Law Firm Money

Everyone is always looking for the next big sell. Marketing plans are created, meetings held, proposals approved. And yet, your revenue isn’t where you would like it to be. It’s time to take a different approach. So, let’s look at the face of your firm: your website. This is your first impression, digitally speaking.This is […]

4 SEO Tips for Lawyers

58 million people in the US looked for an attorney last year 4 4 million of them used internet resources during their search process 75% of people don’t go past the first page of search results How many customers are you delivering to your competitors simply because your firm website is not optimized for search? […]

Marketing for Manufacturers: Wire-net Presentation

Marketing for Manufacturers This presentation was given at Wire-Net to a group of manufacturing and related companies about startegic marketing with high-level tips across a wide array of channels.   Some of the Topics Marketing As A Science Personas Marketing Plans Search Optimization Pay-Per-Click E-Mail Marketing Marketing Automation   Need A Speaker on Marketing Topics? […]

Insivia 2013 Video Reel

2013 was a big year for us at Insivia. We moved to a new office, gained a few new team members, and did a ton of really great (in our humble opinion) work for our clients. Check out some of our awesome work in our 2013 reel of video services!

The Never Ending Webpage

Have you noticed anything different about some of the websites you’ve been visiting lately?

The Rules of Billboards

When done correctly, billboards can do a great job of delivering your message. Here are some simple rules to follow…

Monitoring What Your Competitors Are Talking About

This month’s topic is Audience Analysis, so Matt took some time out of his day to talk a little about how to track what your competitors are talking about, and using that information to produce better content for your audience. We all know it’s really important to analyze your audience, but it’s also important to […]

How Do You Know What Your Audience Wants?

Today, Rick shares with us some tips for figuring out what types of content you should be sharing with your customers. Figuring out what your customers like really comes down to sharing all different types of content with your list, and doing continuous follow up, meticulous tracking, checking open rates, and so on to seeing […]

Why does Social Media affect Search Engine Optimization?

Today Andy explains why Social Media has started to affect search engine rankings. Why does Social Media affect SEO? More and more social media is being taken into consideration when search engines deliver results. But why is this? Google has its own Social Media platform called Google+ and being active on the network has begun […]

Tips for Getting Started with a New Social Media Network

Today Patrick shares a few tips to help you get started with a new social media network. 3 Tips to Get Started Getting started with a new social media network is just like starting with any other marketing tactic and you have to take special considerations for each one you tackle. What should you think […]

3 Ways to Boost Your Social Media Strategy

Today Matt shares three ways you can take your social media marketing to the next level. Review your Social Activity In order to begin making changes, you need to know what the problems are and the areas you need to improve. Gather all the data from previous months and start reviewing them. This is also […]

Social Media is A Channel, Not An Activity

Today Andy explains whySocial Media is A Channel, Not An Activity. Social Media is A Channel, Not An Activity Many times people will ask what the value of social media is and how should it be measured, and one thing to keep in mind is that social media is a channel, not an activity. How […]

Why Should You Use a Social Media Managment System?

Today Patrick shares how you can benefit from using a social media management system. Overview Social Media Management Tools let you schedule out your posts in bulk so you can have a day, week or even a month of posts scheduled and ready to go. These tools give you the ability to access all of […]

50 BIG Social Media Stats of 2013

The Social Media industry has shown no signs of slowing down, so we’ve collected 50 eye opening stats about Social Media in 2013!

Quick Design Tips for Social Media

Today Chad shares a quick tip for when you are designing assets for your social media networks. Video Transcription Hey guys a quick Insivia Insight for you. When you’re designing for social media services, websites, and apps like Twitter, Facebook, or LinkedIn oftentimes these companies use very strict set of guidelines for their services, so […]

3 Social Media Don’ts

Today Matt shares three things you want to avoid with your social media marketing. Having A One Sided Relationship If you get a response from a follower make sure you respond to them in a timely fashion. One thing that turns followers off is a brand that ignores its fans. Keeping Personal & Business Accounts […]

3 Important Usability Features

There are many elements that go into making a website usable and it can be easy for one of them to ruin the success of your website.

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