Andy Halko Articles & Insights

We are constantly creating links that have an unknown shelf life. With social media, sending links out on Twitter, our links could potentially be out there on the internet for years just waiting for someone to find them.

2 easy steps to giving your website a clear presence on your website viewers’ iPhones.

Yes! But there are techniques that encourage and discourage visitors to scroll down.

Good content encourages people to share and build links which in turn boosts your search position.

Applications built for specific phones like an iPhone versus an application which has a web interface optimized to work on mobile browsers.

Ensure your mobile site is being found through proper search engine optimization (SEO) on mobile specific search engines and tools.

Trying to find that local restaurant’s hours, a vendor’s address, the schedule for event, info about that product you want to buy, while on a bus, train, plane, car or walking down the street?

Just let your visitors hit play to add life, tell a story and ultimately get them to convert into customers.

Your customers are on the go, so make sure your audience can get the info they want quick and easy with a mobile website.

There are now tons of ways people can find you in mobile directory applications and maps. Are you listed?

Insivia recently revamped its multimedia portfolio to showcase new projects in online video and commercial photography. Two new projects featured here are videos filmed, edited and produced by Insivia for Microsoft and their Dynamics GP product. Both videos are testimonial style, shot at client locations featuring their management teams and a compelling story of their […]

WordPress is a great content management solution for small and even in some cases large businesses. It is a robust scalable application which boasts one of the easiest to use interfaces. Recently Insivia programmed and developed a plugin for the WordPress software to help manage Social Media. Here is a description of some of the […]

So, you’re starting an email marketing campaign–even (in the age of social media) a very useful and one of the most viable tools for keeping in touch with your clients and prospects. You’ll have a lot to consider, but here are three very basic tips to keep in mind to make people read: Some people […]

You hear it everywhere, and now you can hear it from me: content is king (and not just for search optimization). Right now, we’re working on a project where our team and our client have had a lot of great conversations about the site map and the site content. The result is an intuitive structure […]

Cloud computing is the idea that online resources can expand your computing power beyond the physical limits of your personal computer. Online resources can be as simple as data storage or more complex such as full web applications. ‘The Cloud’ is a term commonly used in the computer world to simplify the near-infinite number of […]

I often have the chicken or the egg discussion with clients about their web site when first meeting and especially when discussing where to invest their budgets.� Do we put our money into marketing and search optimization to drive traffic? Or do we invest in creating a great site that converts more visitors into prospects […]

When it comes time to turn your site from a mockup to something fully functional, you’ll want to make sure that it works great for everyone visiting your site whether they’re using Internet Explorer, Firefox, or any other browser. Here’s a quick explanation of cross-browser testing and some useful resources for designers and developers: Your […]

A Business/Customer relationship is identical to the rest of the relationships in your life when it comes to communication. If my girlfriend and I didn’t listen to each other, she would have moved on to some other stud by now. If I don’t pay attention to my dog when he wants to go out, he […]

Recently, insivia has been ramping up the use of its twitter account to help promote our new blog, our expertise and many of our other special announcements. One thing that was important to us was to quickly be able to gauge the popularity and value of providing links to blog posts or other resources. Fortunately, […]

Branding consists of the name, symbol, term, sign, design or any combination of these that identify the goods and services of your company and differentiate you from another. Branding is the visual voice of your company.

In a previous blog post we discussed the importance of creating a mobile version of your website. Let’s take this a step further and explore whether developing a unique mobile application will create some buzz for your business.By now you have probably seen or experienced all the fun applications on the iPhone. You can reserve […]

Content management software (CMS) is designed to help businesses manage, update, and edit content their website. I am sure that sounds like a cool idea, but how do you know if your business needs one? After all, many of these softwares require an investment that exceeds normal annual hosting fees. Here are some questions you […]

When there is no time, location or item to shoot, it’s time to start looking for a stock photograph. Many time and budgetary constraints can prevent the opportunity to photograph something specifically for your marketing materials. For example: the requirement of a photo of an olive orchard. If you don’t have the budget to fly […]

Social Media seems to be the big buzz lately, but I know there are many out there (inside the marketing industry as well) that don’t have any clue of the benefit. This is especially daunting considering the amount of time and effort involved in using Social Media. I will be writing a several part series […]

It’s no secret that identity theft is a big problem these days. In fact, some people have become so fearful they have hired businesses to monitor their credit report and daily credit transactions. With all the focus being on personal identity, we began to wonder how much a business should keep a watchful eye on […]

What does good Web Design have to do with SEO?So, you want people to Google your industry’s top keywords and see your site first. However, how does that affect how well your site works and converts once your visitor gets there?Our belief is that the most accessible and easy-to-use sites with great web identities make […]

The Human Element in Tech Brand Imagery: How Real People Drive ConversionsIn an age where technology pervades every aspect of our lives, the digital interface of a tech company’s website often serves as the initial, and sometimes sole, point of contact with its clientele. Yet, amid the sleek user interfaces, sophisticated software offerings, and the […]

This is a tip I picked up a while ago when I was implementing an SSL certificate on Apache and Linux. I decided to use a pass phrase onmy key file, thinking that it would be better and more secure (more secure is arguably true).However, what I didn’t realize was that the pass phrase would […]