Andy Halko Articles & Insights

Avoid these 10 SEO mistakes when you’re working on your SEO campaign to make sure your efforts pay off.

The SaaS Sales FunnelWe’re breaking down how to build a funnel for maximum growth.Every step in the funnel is a chance to win or lose customers.So, let’s explore the SaaS Customer Journey from prospect to evangelist and see how to improve top-line revenue through acquisition as well as retention; and ultimately evangelism. TABLE OF CONTENTSOverviewPT.1  Focus […]

You’ve launched a powerful new site focused on conversion and now you want to get everything you can from it.

The Truth About SaaS User Acquisition Cost: What is it and Why Does it Matter?More and more, companies are willing to drop large sums to grow their user base, and digital marketing spend is expected to grow to $645.8 billion by 2024. With this ballooning spend, businesses need to be more aware than ever of […]

Explore our picks for the Best B2B SaaS & software website designs on the web.

SaaS Trends and Stats You Must Know in 2022SaaS in 2022 will be a year of growth and innovation with heavy focus on the customer experience. With the impact of COVID-19 on every area of business and consumer needs changing, the SaaS industry underwent radical but essential change throughout 2020 and 2021 To succeed, companies […]

How to Determine a Test Pricing Strategy for Your SaaS ProductSaaS pricing changes as a company grows and matures. Research states that 98% of SaaS businesses have shown positive results as an outcome of changing core aspects of their pricing policies.2022 is the year for your business to revisit your pricing. Due to a growing […]

5 Ways SaaS Companies Can Use Feature Announcements to Gain Search RankingsSo you’ve built an amazing product. Or you’ve updated a product to address key user needs. Or you’ve worked months to add unique functionality that your user base has been asking for.Now it’s time to spread the word.Successful feature announcements: Provide a unique opportunity to […]

When web visitors are gauging the value of your software, one of the first things they will consider look at is your pricing page.

Successful B2B SaaS Product LaunchWhen you’ve finally finished development and created a SaaS product you are proud of, the next phase is to release your product to prospective customers.This is hardly as easy as opening the doors to the storefront and welcoming customers.In the SaaS industry, you must find a way to digitally bring people […]

The Pulse of Success: 8 Proven HealthTech Marketing Strategies for Seamless Software Sales to Healthcare OrganizationsThe HealthTech industry is at the forefront of revolutionizing healthcare delivery, augmenting patient care, and streamlining operational efficiencies within healthcare organizations. By harnessing the power of advanced technologies like Artificial Intelligence, Machine Learning, and Blockchain, HealthTech companies are developing software […]

Marketing Strategy Tips for Government Software CompaniesIn the SaaS industry, it’s imperative to map out a clearly defined target market. This gives businesses a more acute sense of who they are trying to reach to tailor their products and digital marketing strategy toward this group. This in turn makes your content marketing strategies much easier […]

Mastering the Classroom of Demand: Advanced Marketing Strategies for EdTech in Higher Education & K-12 The digital transformation of education isn’t just a buzz phrase—it’s a paradigm shift that has reshaped the landscape of learning worldwide. Long before the screens replaced traditional chalkboards, and apps began to assist instructors, a burgeoning industry was quietly emerging: […]

The Software as a Service (SaaS) industry is reliant on businesses being able to sell customers something that isn’t tangible. Whether for B2B or B2C companies, the challenge in the SaaS industry is finding a way to convince prospective customers to purchase something that they can’t hold in their hand or experience for themselves.SaaS sales […]

One strategy that many SaaS businesses utilize for customer acquisition is free trials that give prospects the chance to try before they buy.

Customers aren’t just going to appear; marketing teams need to proactively reach them in creative ways. In the current marketing landscape, brands have a near limitless number of ways to reach potential customers.

The Secrets To SaaS SEO From A SaaS SEO AgencyFirst, let it be known that we believe top search rank can be a game changer for any and every business – especially SaaS.That’s why our agency focuses on SaaS SEO.Andy HalkoFounded Insivia in 2002 and has worked with hundreds of companies on growth strategies.We specifically work […]

Insivia Hosts Virtual Event for Emerging Tech Startups The competition recognized the top early-stage tech startups based in Northeast OhioFOR IMMEDIATE RELEASE CLEVELAND, OHIO, October 6, 2021 – On September 29, emerging international growth consultancy Insivia hosted the 2021 Tech Throwdown, a virtual event that offered early-stage tech startups based in Northeast Ohio the opportunity to […]

How SaaS Companies Can Use SMS Marketing to an AdvantageBeing the most used and popular device, mobile phones have the edge of communicating the message of your SaaS company in a personalized and timely fashion to your target audience. And what better way than to use SMS to reach out to them? Just use these […]

5 Tips To Market Your Growing Software Development BusinessIn today’s world, the demand and use of technology are more than ever. While starting up a software development business is an intelligent move, you need to know how to ‘sell’ your services to your customers. With the right marketing strategy, your company is sure to leave […]

How to choose a SaaS SEO Agency to drive top search rankings for software companies.What’s better than driving people who have a specific need or pain to a place where they can solve it?Nothing. Well, not in marketing anyways. Vacations, love, chocolate — that stuff is pretty good, but we digress. When it comes to […]

How to Build a B2B SaaS BrandB2B SaaS companies must find a unique market position and product-market fit to then evangelize and defend that unique position.As a leading SaaS Brand Agency, we strongly recommend that your messaging be as strategic and strong as possible prior to executing marketing. In this article we’ll be talking about a […]

There is absolutely no doubt that your website – especially a site for a B2B SaaS company – is central to your marketing and customer acquisition strategy.Whether you have a short sales cycle where you are looking to drive trials or freemium accounts or are an enterprise software focused on lead generation and demo schedules, […]

The story of how Pocketnest, the financial wellness app, leveraged language, approachability and pure value to reach the masses.We knew when creating Pocketnest, the financial wellness app that exists to bring financial wellness to the masses, that we wanted to be different from all other fintech platforms. For one, we offer comprehensive financial planning services—something […]

COVID-19 has taken many industries by storm. That means adapting and changing one’s messaging, services, and communication channels.

Gamification is an innovative key to engagement that will help you retain more customers. Any SaaS organization that wants to succeed should consider gamification and integrate it into any customer engagement strategy.

Consumer acquisition is at the heart of any SaaS company’s growth, reeling in the wrong customer can be tragic to the growth of your business. Learn more about how you can mitigate churn by marketing to the right people.

Did you know that it takes about 11 months on average for a SaaS company to make back the cost of customer acquisition and retention? This proves that customer loyalty is crucial to the success of any business.

In order for SaaS companies to grow, reducing churn should be a top priority. We’ve compiled some of our favorite battle-tested tips that will mitigate churn and get you back to your winning ways.

For a SaaS company to survive in this industry, it needs to rely on steady customer acquisition and healthy customer retention strategies.By now, you must have realized that the cost of acquiring a new customer is higher than that of retaining an existing customer. Therefore, your most cost-effective option is holding onto your existing customers.Retention […]