Google Instant enables users to see results while typing a query without having to hit enter. Every single letter typed into the search bar activates a predictive search until a user finds what he/she is looking for.

According to the polls, Google Instant seems to be getting two thumbs up from users. However, for marketing gurus, Google Instant just made SEO more difficult.

Although the general population tends to enjoy the new predictable search, SEOer’s disagree. Google Instant drastically cuts down on the amount of words being looked for in one’s search. For example, instead of someone searching for a restaurant in Cleveland, Ohio – you now only need to type in: A restaurant in Cl – and just like that, Google did it again! Read your mind and brought up hundreds of restaurants in Cleveland without the word Cleveland being typed out.

SEO is more important now than ever. Having the first few spots on the first page is key in order to drive traffic to your site. Make sure your business doesn’t get left behind by investing some time in search engine optimization.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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