Imagine that Google is a hill – (go with me on this). The top of the hill is the first page – the number one place to be seen. The further you go down the hill, the less likely anyone will find you – recent statistics say that less than 12% of people wander past the first page of Google.

I often hear people think that once you optimize for the search engines and reach the top of the first page, you’re done and declared the winner. If only it were that easy.

Imagining Google as a hill is useful because once you reach the top page of search results, you look down and there are thousands of competitors reaching for your place. If you think your competitors around the world that are on page 2 through 200 aren’t working each day to beat you, you are mistaken.

It’s a constant battle.

To reach the top, declare victory, celebrate, and throw your SEO weapons down is about the worst thing you can do. You will be overtaken and pushed way back down again.

Stop viewing search optimization as a single project with a completion date. It’s a constant process of fighting to be king of the hill – that important number one position in Google searches.

To learn more about how you can be king, read these other articles What does my content have to do with SEO?, How did we help boost our seo in 5 minutes? and also check out this great resource at http://www.seomoz.org/article/search-ranking-factors.



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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