How Do You Test Your SEO Campaign?

March 25, 2013

Today Patrick lets you know how you can figure out if your SEO campaign is working.

Video Transcription

As important as it is just to do SEO tactics in just to try to optimize your site it is equally important to evaluate what you’re doing and to change if it’s not working and to just be validated that your efforts are working if you are seeing good results. So what should you look for when you’re valuating your SEO? Well it’s as simple as just looking back and tracking your KPIs and making sure that they’re all trending in the upwards or positive position. If you’re KPIs are being met that means your overall tactics are very likely succeeding if you’re not meeting those KPIs, if they’re not succeeding for you, it might be time to either revisit your tactics or revisit what you want to track what metrics it is that you’re actually looking after. There’s always room for improvement and there’s always room to pivot and to change your tactics to change what you’re doing. If you’re not sure how to start feel free to come and join us at our SEO campaign seminar in march and will be happy to help.

Still need help figuring out SEO? Come to our seminar Search Optimization Redefined on July 8th, 2015.

About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.