When optimizing your site you need to make sure that you have good quality links. In order to help point you into the right direction we’ve made a list of simple clues to telling if a link is bad.

Ditch The Link If:

  1. It uses the words SEO, or Link in the page title or site name.
  2. The writing seems odd and not well written
  3. The site appears to be low quality. This could mean the quality of the link is also low.
  4. The domain name is made up of letter and number combinations.
  5. The domain country is located outside of your target market.
  6. The link is from a directory that lists multiple links that aren’t relevant to your market.
  7. Disproportionate anchor text links
  8. Links from paid Posts
  9. Links from inactive directories
  10. Links from blog networks

If you comb through your site and pick out the links that are obviously of no benefit to you, then you should be fine. It is only when there are a large number of links with low quality that you then need to be concerned.

For more help with building backlinks check out Rick’s Insivia Insight: Building Backlinks



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.


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