Andy Halko Articles & Insights

Today, Andy Halko spoke to a room of people from COSE about Web Design Trends. Posted below are the slides for the presentation which provide information on topics like web analytics, search optimization, social media, content management software, mobile and more. Some links provided in the presentation are listed below as well. If you would […]

There are a lot of different marketing channels you can use for e-marketing depending on your situation and goals. Since it can be difficult to manage all of these channels and you may receive varying amounts of results depending on what mix you use, we have created this handy diagram to try and give you […]

Absolutely – there’s no better time in the history of a company to become aggressive with a new marketing image than during a major shift in the organization. Change creates change and makes room for even more change. Nowhere is that more true than your market presence. I’m not saying that a major change is […]

Nowadays, websites need to be interactive, informational, and flashy (no pun intended) in order to keep users attention. With the explosion of mobile technologies such as the iPhone, iPad, Droid, etc., users are now able to view websites from wherever they are. This increase in availability and connectivity is great for conveying information over many […]

Is It Time for My Company to Invest in Video? Absolutely! The landscape of the Internet is changing constantly, even as we speak. As a whole, we are moving away from text-reliant informational sites towards encompassing multimedia experiences based in movement, sound, and user-engagement. One reliable estimate states that five new videos launch to the […]

Most think, branding is your logo and anything you can slap it on. Sure – free things are great! However, branding is a lot more than bribing people to pay attention to your company by handing out that cool flash drive or awesome coffee mug.

We all know that a key element to a strong brand is consistency. Another one is versatility. Here’s how you can achieve both on the Web.

A huge transition in your company’s growth cycle is that point where people start calling you rather than you having to hunt down new business. Even for a marketing firm like Insivia, it took a lot of effort to get our marketing and public relations to a point where we were sought after rather than seeking[…]

Facebook pages are becoming more and more popular with marketing your business; and perhaps you have already taken the necessary steps to build your fan base. Beyond that, however, have you ever wondered how much a Facebook fan is worth?

Start with research that helps you understand the problem and brainstorming to identify creative solutions.

At conferences, as in all marketing, there are a lot of ways to ensure higher results, but also a lot of ways to throw away your investment.

Maybe you’re asking the wrong question to address your concern.

It really depends, but as for standard rules of thumb, academics and analyst have established some guidelines based upon companies that are considered successful in their marketing efforts…

Companies that are open and actively communicating with online consumers enjoy ever increasing brand loyalty because those consumers feel a camaraderie with the company that works with them.

Visitors land on your site, explore information, determine if they want to contact, fill out a contact form, call or buy. If they leave at any point during their browsing process, it could be a potential customer gone for good.

Expand your offerings by enhancing part of your site and delivering that on a mobile device. In fact, this new offering can be totally different from your site but still be integrated and act as a companion.

Insivia, a marketing & web design agency, is bucking the trend: during a time when the economy is on the decline, we are doubling in size. There is opportunity in the current market for innovative firms like Insivia. The Plain Dealer article featuring Insivia seems to have noticed and is checking us out to see […]

In 2010 we talked to people on the street about the holidays.Holiday moments and memories to bring you a little joy.

Just ask yourself the following questions when looking at your site to improve content discovery and sharing.

Don’t simply reconfigure a printed design to fit on a webpage and vice versa. Coordinate them.

You might be getting an increase in traffic to your company’s website, but not seeing any increase in business. One reason may be the quality of traffic.

Google does not look at your keyword meta tag in their search engine rankings, but does still weight the title tag as important.

When it comes to optimizing our site for search engines, inbound links are a huge part of the equation. Read more about a powerful set of tools to find the links coming into your site.

Design Thinking is the middle ground that lies between Analytical thinking and Intuitive thinking.

How do you choose the right campaign or process to get your site to the first page.