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Customer Loyalty Tactics for Software and SaaS Companies

Article in SaaS Retention

It takes about 11 months on average for a SaaS company to make back the cost of customer acquisition and retention.Therefore, customer loyalty is crucial to the success of the business. Software and SaaS businesses need their customers to find satisfaction in both their software and services.If your company can provide exceptional customer service in […]

8 Software Churn Prevention Tips

Article in SaaS Retention

Like most SaaS managers, you are committed to running and growing your business. To achieve this goal, you need to ensure that you are meeting the needs of the consumer and mitigating churn.Customer acquisition is expensive. Some companies spend anywhere between 5-25 times more to acquire customers than to maintain the existing ones. Reducing churn […]

How Support Teams Can Reduce SaaS Churn Rates

Article in SaaS Retention

For a SaaS company to survive in this industry, it needs to rely on steady customer acquisition and healthy customer retention strategies.By now, you must have realized that the cost of acquiring a new customer is higher than that of retaining an existing customer. Therefore, your most cost-effective option is holding onto your existing customers.Retention […]

7 SaaS Retention Strategies for Scalable Growth

Article in SaaS Retention

Do you remember the old computer game SkiFree? The concept was to ski down a hill while avoiding rocks, tree stumps, and trees. Inevitably, you would end up being caught by a terrifying yeti.I remember spending a lot of hours trying to outrun the ravenous beast only to fail every time. But every time I […]

10 Must-Know Terms in SaaS Retention

Article in SaaS Retention

Software as a Service (SaaS) is not a simple subject. Like any other industry, the world of SaaS has developed its jargon over the years.It is the responsibility of any product manager, founder, CEO, etc. to familiarize themselves with the latest technical and business terminologies of the industry.Understanding these technical terms and metrics is key […]

How to Create a Software Roadmap

Article in SaaS Retention

See our full series on SaaS Retention.Creating great software is no easy task. It takes a lot of time, effort, and funds to develop effective software, something that most companies can’t afford. Therefore, MVPs have become so popular among software development companies, as these versions can bring in the initial funds needed to continue the […]