Andy Halko Articles & Insights

Do you remember the old computer game SkiFree? The concept was to ski down a hill while avoiding rocks, tree stumps, and trees. Inevitably, you would end up being caught by a terrifying yeti.I remember spending a lot of hours trying to outrun the ravenous beast only to fail every time. But every time I […]

A cohort is a subset of customers/users grouped by common characteristics. In the business analytics context, cohorts are segmented by acquisition dates.

Software as a Service (SaaS) is not a simple subject. Like any other industry, the world of SaaS has developed its jargon over the years.It is the responsibility of any product manager, founder, CEO, etc. to familiarize themselves with the latest technical and business terminologies of the industry.Understanding these technical terms and metrics is key […]

One key to SaaS Retention is to create a great experience that increases the physical and emotional expectations of our users.

Customer support offers SaaS companies an incredible opportunity to improve their products and build professional relationships with their clientele. Here is how you can offer some of the best customer services to your clients and keep them happy.

If you are a small business looking to make an impact on the current industry, here are some of the benefits that come with using data tracking and analytics in software products.

See our full series on SaaS Retention.Creating great software is no easy task. It takes a lot of time, effort, and funds to develop effective software, something that most companies can’t afford. Therefore, MVPs have become so popular among software development companies, as these versions can bring in the initial funds needed to continue the […]

Explore our entire show on SaaS Retention.Most startups tend to focus most of their energy on acquiring new users for their product or service. During this phase, you tend to hear terms like growth velocity, viral marketing, and growth hacking in most meetings as their major objectives.And although these teams are doing nothing wrong planning […]

See our full SaaS Retention Video Series.Learning something new from scratch isn’t always easy.It can often be demotivating if you struggle to quickly get up to speed and get value from a new software solution.The key to success for a SaaS company is retaining users to get the most value out of acquisition costs and […]

Watch all episodes of our SaaS Retention Show.The rate at which customers cancel their subscriptions to service is SaaS churn. Every subscription company refers to churn as their enemy. It is the probability of which customers withdraw their recurring subscriptions with your SaaS company. We regard SaaS churn as a key metric through which companies […]

SEO Ranking FactorsWhat criteria influence your search rank? Find out below.What are ranking factors?Google and other search engines have algorithms and systems that constantly scour the internet to determine where sites should rank.Often results are determined real-time when someone searches, but there are SEO ranking factors that search engines have already measured for your site […]

Explore 101 amazing ideas to drive leads for your technology company. Pin your favorites and share them.

People are now more likely to scroll than click to another page — the influence of mobile browsing and social media sites has influenced all online behavior.

Prospects want to be able see and feel a product before buying it and software is no different.For software, our goal should be to provide an experience that allows visitors to virtually touch and try on our product before they convert.

In SaaS, it’s now table-stakes to make the pricing and value proposition of not just the product but also each pricing tier clear and easy to convert on.

Everyone tries to focus on the big conversions like demos, trials, and purchases but that leaves a lot of visitors behind.The reality for any business is that not everyone that visits is ready to buy.

Making it extremely easy for visitors to understand what your software does and why they should care is imperative.Visitors do not take the time to read, only visit a few pages, and make decisions with limited information.

Selling software requires a specialized approach to reach, convert, and retain customers.One of the key factors to driving growth is getting conversion right

SEO is one of the most powerful tactics to drive targeted traffic to your site.For SaaS companies, the right traffic can drive demos, trials and purchases.We’re talking about 9 SEO tips to improve your search ranking. Read our extended in-depth article on SaaS Search Optimization Tips.Watch the video above to get a summary on these […]

Software-as-a-service (SaaS) companies need to create sites that provide a great user experience.

Maximize Enterprise Software Sales with Explainer Videos, Product Tours, Demos and TrialsIn order for your B2B SaaS business to grow, you need to have innovative marketing strategies to help your viewership visualize how your product will solve their pain points. Videos and demos are extremely beneficial for your sales strategy because they are easily digestible […]

Increase SaaS Sales With Engaging VideoIn the world of SaaS, sales are everything. It’s also been increasingly competitive over the years, and it’s important for companies to differentiate themselves from the competition in order to succeed. One way to do this is by incorporating engaging videos into your SaaS strategy. The success of your business […]

A Guide to Creating a Great SaaS Sales PresentationThe SaaS industry is one of the fastest-growing markets today. To make sure your SaaS sales presentation stands out, you need to understand how to create an engaging, informative, and convincing message about your product or service. So, we’ve created a comprehensive guide to creating an amazing SaaS […]

Understand your sales process to help build a better funnel, and guide leads through it.

Today Rick shares the advantages of Mobile Marketing and how your company can benefit. Video Transcription Hey everyone it’s mobile marketing month here at Insivia and I just want to take a few minutes to talk to you about the advantages of mobile marketing. The first thing that I want to touch on is the […]

Today Andy shares a few ways B2B companies can use QR codes for mobile marketing. Video Transcription Hello everybody! I want to talk a little bit about QR codes for B2B companies and one use you might not think of is using QR codes for standard tasks that your clients might take or might do […]

Do you need a Mobile Strategy? Today Patrick explains what you need to do to make sure your mobile marketing is a success. Video Transcription A common question that we receive is should I have a mobile strategy and the short answer is yes and the slightly longer answer though is it should be a […]

Today Andy lets you know how you can work mobile into your marketing strategy. Video Transcription Business-to-business companies often ask how mobile fits into their marketing strategy. Many times we hear business-to-business companies saying that people aren’t coming to the site of mobile phones to learn about their services of do business with them. That […]