Maximize Enterprise Software Sales with Explainer Videos, Product Tours, Demos and Trials
When it comes to selling enterprise software, it is neither a simple or short process but the right tools can help you close more deals.
It is important to have the right sales process and tools to help your sales team impact revenue and meet their goals. There are several stages that start with awareness move through evaluation and then into contracting.
At each stage that a prospect goes through, there are important assets that can make the process have significantly less friction.
For Enterprise Software and B2B SaaS companies, the use of explainer videos, product tours, demos and trials are an important part of that sales process. Let's explore each of these a bit to understand their value.
Explainer Videos for Enterprise Software
Product Tours for Enterprise Software Sales
Product tours such as this can be utilized in a number of ways. The most popular way to use a product tour for enterprise software is as a high-level explanation of core features of a platform.
We also see product tours like this utilized when new features are released and even in support documentation. Their value can be multi-pronged and easy to execute.