WHEN THE PHONE CALLS STOPPED. SELLING ENTERPRISE SOFTWARE IN THE DIGITAL AGE.
Over the course of 45 days, five corporate business development reps (BDRs) used sales videos to discuss their prospect’s marketing strategy opportunities. The goal: Book more meetings.
And rep productivity didn’t suffer in the slightest. In fact, the two BDRs who used video the most were also the most productive.
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Product tours such as this can be utilized in a number of ways. The most popular way to use a product tour for enterprise software is as a high-level explanation of core features of a platform.
We also see product tours like this utilized when new features are released and even in support documentation. Their value can be multi-pronged and easy to execute.
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Determining a marketing budget for a SaaS or Software company can be a challenging exercise. Often there is no one right answer for everyone but there are ways to help you attack the problem.Below, read our expanded article and watch our video with Andy Halko as he shares some helpful tips on how to create […]
When potential customers are gauging the value of your software, one of the first things they will consider is the price of what you are offering.While your product is an integral part of the consideration, budgetary constraints and financial decision-making govern much of the buying decision process. One solution that many SaaS businesses opt for […]
There is absolutely no doubt that your website – especially a site for a B2B SaaS company – is central to your marketing and customer acquisition strategy.Whether you have a short sales cycle where you are looking to drive trials or freemium accounts or are an enterprise software focused on lead generation and demo schedules, […]
Maximize Enterprise Software Sales with Explainer Videos, Product Tours, Demos and TrialsWhen it comes to selling enterprise software, it is neither a simple or short process but the right tools can help you close more deals.It is important to have the right sales process and tools to help your sales team impact revenue and meet […]
With so much to focus on in Search Engine Optimization it is easy to make a mistake. We’ve made a list of the top 10 SEO mistakes you should try to avoid when working on your SEO campaign.As a SaaS SEO Agency, we focus a lot on tactics to increase rank but there are also […]
When you think about the content your company produces, think of it as a seed. It’s something that’s going to drive customers – both current and potential – to an automated platform. It gets them to convert into a list and stay engaged with your brand. So if you’re creating great content, and distributing it […]
Conflict. The word has a negative connotation, though totally undeserved. Without conflict we would have no growth orchange in drama, and in turn no cinema, theater, or literature. As much as we claim to hate conflict in the day-to-day grind, and go to great lengths to avoid it, conflictcertainly adds color to our life. Life […]
When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you […]
When you’ve finally finished development and created a SaaS product you are proud of, the next phase is to release your product to prospective customers.This is hardly as easy as opening the doors to the storefront and welcoming customers.In the SaaS industry, you must find a way to digitally bring people to your products since […]
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