Over the course of 45 days, five corporate business development reps (BDRs) used sales videos to discuss their prospect’s marketing strategy opportunities. The goal: Book more meetings.
And rep productivity didn’t suffer in the slightest. In fact, the two BDRs who used video the most were also the most productive.
Product tours such as this can be utilized in a number of ways. The most popular way to use a product tour for enterprise software is as a high-level explanation of core features of a platform.
We also see product tours like this utilized when new features are released and even in support documentation. Their value can be multi-pronged and easy to execute.
Check this out...
SEO Ranking FactorsWhat criteria influence your search rank? Find out below.What are ranking factors?Google and other search engines have algorithms and systems that constantly scour the internet to determine where sites should rank.Often results are determined real-time when someone searches, but there are SEO ranking factors that search engines have already measured for your site […]
Watch all episodes of our SaaS Retention Show.The rate at which customers cancel their subscriptions to service is SaaS churn. Every subscription company refers to churn as their enemy. It is the probability of which customers withdraw their recurring subscriptions with your SaaS company. We regard SaaS churn as a key metric through which companies […]
Once you close a lead it’s important to make sure you do everything you can to give them a great experience. This won’t just help retain the customer, but can also lead to referrals. In this insight Patrick explains what you should be doing to make sure your customers get what they need and come […]
When potential customers are gauging the value of your software, one of the first things they will consider is the price of what you are offering.While your product is an integral part of the consideration, budgetary constraints and financial decision-making govern much of the buying decision process. One solution that many SaaS businesses opt for […]
See our full SaaS Retention Video Series.Learning something new from scratch isn’t always easy.It can often be demotivating if you struggle to quickly get up to speed and get value from a new software solution.The key to success for a SaaS company is retaining users to get the most value out of acquisition costs and […]
The Software as a Service (SaaS) industry is reliant on businesses being able to sell customers something that isnât tangible. Whether for B2B or B2C companies, the challenge in the SaaS industry is finding a way to convince prospective customers to purchase something that they canât hold in their hand or experience for themselves.SaaS sales […]
Value propositions and market differentiation stand at the core of your competitive advantage. Your value proposition defines the reasons why people want to buy from your company.
As seen at Digital Summit Atlanta
Marketing Automation can be a great tool when trying to communicate to and nurture your target audience. Here’s Ryan’s thoughts on how voice & data companies can integrate marketing automation.