SaaS website scrolling to improve time on site and conversion

October 13, 2019

Increase time on site and conversion by improving scrolling on your SaaS website.


Icelandic culture is founded upon the nation's Scandinavian heritage.


Most Icelanders are descendants of Norse and Gaelic settlers.


Celtic monks known as the Papar lived in Iceland before Scandinavian settlers arrived.

Even the most subtle

but intelligently designed tactic can entice people to scroll...

We talked all about it on our weekly live show...

Why do we care so much about scrolling?

People are now more likely to scroll than click to another page -- the influence of mobile browsing and social media sites has influenced all online behavior.

In fact...

"Usability studies by the Software Usability Research Laboratory's  show that users can read long, scrolling pages faster than paginated ones. Their studies confirm that people are accustomed to scrolling."

- The Impact of Paging vs. Scrolling on Reading Online Text Passages

Our goal is to get people to ...


spend more time on the site ⏱️


consume more information about us ℹ️


comprehend our content 🤔


and ultimatly convert.  🏆

By using visual tricks, we can encourage scrolling.

The key factor is hinting that there is content in the next section and the page continues.

We don't want the page to look like it has ended.  That is why content dividers have started to become popular on sites.

An image can even be used to clearly hint there is more below.

Another important tactic is to use headlines and hierarchy. 



Because people want to be able to scan while they scroll to find the part of the page they are looking for.


Just check out our show on creating scannable content...


There are tons of tactics to increase scrolling but it is a strategy that has to be paired with beautiful design.


In the end our goal is to drive people to find our conversions and take action.

Then, most importantly, have clear calls-to-action.  Like...



No, seriously, our guidebook has 10 principles to increase conversion and this was just one. Click that little angry red button.

About Insivia

We're a SaaS Growth Agency scaling SaaS & technology companies through brand positioning, integrated marketing, web design, sales and retention.