SEO is one of the most powerful tactics to drive targeted traffic to your site.
For SaaS companies, the right traffic can drive demos, trials and purchases.
We're talking about 9 SEO tips to improve your search ranking. Read our extended in-depth article on SaaS Search Optimization Tips.
Watch the video above to get a summary on these 9 tips:
Tip 1: Key Phrase Targeted Pages
Learn about leveraging landing pages to specifically target high-volume phrases.
Tip 2: New Feature Announcements
Talking about new features is a great customer experience and also a way to target customer issues in search.
Tip 3: Vertical Focus
Add pages about industries or verticals for your SaaS to target vertical search phrases.
Tip 4: Documentation & APIs
Including documentation and API information is key for customers, but can also be quality content for search engines.
Tip 5: Trend Reports
As a leader for your industry, you should create custom trend reports that are fodder for inbound links.
Tip 6: Integration Tools
Talk about the integrations you have and encourage your partners to link back to you.
Tip 7: Guest Blogging
Obtain guest blogs and guest blog on other sites to validate and gain authority.
Tip 8: Directories & Review Sites
Don't forget to claim your digital real estate and get every profile as well as encourage reviews.
Tip 9: SEO Software
There are great products to help with SEO, use them to make fixes and optimizations.