Agile Marketing

Agile marketing is when a smart, targeted strategy drives constant experimentation, measurement, and evolution. Explore our insights on marketing.

Top 5 Pay-Per-Click Optimization Tactics for SaaS Companies

To make an impact in the digital world today, your software company must know the tricks of its trade. To win decent leads to your website, software companies rely on using pay-per-click (PPC). While using this strategy is a great way to attract traffic to your SaaS website, it may not work if your PPC […]

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How Technology Companies Can Leverage Focused Niche Markets

As the world is advancing more and more towards technology, technology companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other’s throats all the time for survival. It’s all about ‘survival of the fittest. To make sure your IT firm is the ‘fittest’, […]

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5 Tips To Market Your Growing Software Development Business

In today’s world, the demand and use of technology are more than ever. While starting up a software development business is an intelligent move, you need to know how to ‘sell’ your services to your customers. With the right marketing strategy, your company is sure to leave its prints in the market.Today, people are more […]

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9 Great Content Ideas for Software Firms

Content is a game changer for software companies in both driving organic traffic and building confidence of prospective buyers.If you are a software company in any stage of trying to acquire new customers, content is a key component of your strategy. The challenge is that content creation can get stale by just producing blog article […]

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Driving ROI from Analytics

Analytics is challenging with an incredible amount of data, new features, and no clear way to understand what it means. That’s why we are hosting a workshop at the Insivia offices August 18, 2017 from 12:00(noon) – 1:30. Here, you’ll learn everything you need to know about Google Analytics including: What Google Analytics is and […]

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The Social Side of Commercial Real Estate

There’s no doubt that social media has had a tremendous impact on our lives. We’re constantly posting, updating, liking, sharing, or scrolling through our news feeds. While “social” may imply “personal,” we’ve all come to expect that social media is so much more than what is going on in our daily lives. It’s become a […]

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Using Software Demos in Your Marketing Funnel

Are you using demos to promote your software? In this video, Andy discusses how to effectively incorporate demos into your sales funnel. Using the right demos for your product can drastically increase your sales, so why not make sure you are making the most of your marketing efforts! Check out Andy’s first video on explainer […]

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5 Top-Notch Animated Explainer Videos

Picture this: You have a product that no one knows about. You start researching some marketing strategies and find something called an explainer video. After learning about what an explainer video is and how effective it can be, you decide that creating your own is the best way to get the word out and generate […]

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Explainer Videos and How to Leverage Them

Andy defines what explainer videos are and shares some tips on how to make sure yours is as effective as possible in order to maximize your sales.   Check out Andy’s second video on product tours here. Check out Andy’s third video on demos here.

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How Explainer Videos Can Benefit Your Software Company

You have the most amazing software that will considerably improve the professional or personal lives of your potential customers. Now all you have to do is get them to install it.One of the best ways to increase customer engagement and drive sales of your product is video marketing. In fact, four times as many customers […]

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Saving SEO Face in the Wake of a Website Redesign

You’ve worked hard over the years making sure your website is well-optimized. You’ve spent countless nights reading up on Google’s latest algorithm updates, wondering how they’re going to affect your website traffic and search rankings. You may have dabbled in some black- or grey-hat techniques in the past, but you’ve since seen the errors of […]

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Delivering Value Through Personalized Email Marketing

Think about the last time you went to buy a car. Odds are, you didn’t just walk into a dealership and buyone immediately. You probably looked at a few, test-drove some of them, and then picked one or two you really liked to mull over. How about after you left the dealership? There’s a good […]

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Why Search Traffic Is Still the Top Driver for Software Companies

Searchers have a need or a problem which means that traffic from SEO are visitors ready to convert.Search traffic for software and SaaS companies is still one of the most coveted growth strategies for user acquisition because it flat out works.Here is why SEO for SaaS works:Intent – searchers have intent to take action. To […]

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How to create engaging content for your website

It’s important to create engaging content for use on your website. Think about using different types of content like calculators, whitepapers, assessment tools and step-by-step articles. Once you have your content created you should then determine the best place on your site to distribute the content to your audience.

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Five tips for overcoming cookie-cutter marketing

Gone are the days of throwing up a paid Google ad, luring in prospects with a ‘free report’ (a poorly disguised/glorified sales letter), and then peppering that prospect contact list with email offers. Gone even are the days of filing a social media feed with generic quotes and content. Consumers are getting savvier by the minute and aren’t falling for the generic messages any longer. They expect better. They expect directed, personalized, unique messaging speaking directly to them and their needs.

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Optimizing Your Web Content for Tech Companies

Website optimization is extremely important in order to keep your site up to date and feeding search engines and your audience valuable information. Many technology companies feel the need to revamp or redo their website in order to meet current standards. Many of these sites provide a ton of content with the mindset that search […]

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PPC and Paid Advertising: Burning Cash or Driving Leads?

These days, with so much competition in the digital marketplace, it’s important to have effective PPC and advertising campaigns that are planned and executed well. So many businesses just hemorrhage out cash without seeing the results they want.In this seminar, Insivia founder and CEO Andy Halko explains how you can improve ROI from PPC and Paid […]

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Personalize Your Marketing with Social Media and Automation Platforms

When it comes to personalized marketing, there are plenty of avenues you can utilize. Programs such as MailChimp and HubSpot, to name a few, provide you with marketing automation through various methods, including smart calls to actions, smart landing pages and email campaigns. Once the user gets to your website, however, it’s up to you […]

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Nurture Leads with Personalized Marketing

In this Insivia insight, Patrick talks about remarketing and retargeting ads. These are a great PPC function that allow you to individualize the experience of your audience. Remarketing ads work by sending targeted messages to the user based on their browsing history and behavior. As Patrick notes in the video, good examples of these are […]

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Integrating Content Marketing and Automation

When you think about the content your company produces, think of it as a seed. It’s something that’s going to drive customers – both current and potential – to an automated platform. It gets them to convert into a list and stay engaged with your brand. So if you’re creating great content, and distributing it […]

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Finding Topics for Your Content

In this Insivia Insight, Andy lists some of the best places to find ideas for content. Undoubtedly, finding good topics for your content is a big challenge. With so much content being created daily, it’s hard to come up with unique or interesting topics that haven’t been done to death already. For more ideas on […]

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What Role Does Content Play in SEO?

In this Insivia Insight, Justine talks about how content quality affects SEO rankings. An effective content marketing strategy will do a lot for your business, and one of the lesser known benefits is increased SEO ranking. Backlinks are an important ranking factor, and the more useful your content is, the more sites will link to […]

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How Does B2B Content Marketing Differ From B2C?

In this Insivia insight, Patrick compares B2B and B2C content marketing strategies. Though there is some overlap, there are also some very important differences. Do you want to learn more about content marketing and how it can drive leads to your site? Join us for our seminar May 26th at noon. We will look at […]

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Content Marketing: Quality Over Quantity

One of the most important aspects of content marketing is coming up with good content. It’s critical for us, as business owners, to remember that it’s not about quantity, but rather, it’s about quality.When you deliver content to your customer or future customers, you want to speak their language. You want them to know you […]

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What Type of Content is Right for You?

In this Insivia Insight, Justine talks about some of the many different forms content can take. Instead of just writing text-based articles, have you considered other forms of media such as video, infographics, or podcasts? They each reach audiences in different ways and enable the modern day multitasker to consume your content throughout their during […]

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Content Writing Algorithms

In this Insivia Insight, Patrick talks about content writing algorithms, an exciting new trend that is picking up momentum. Believe it or not, content algorithms are nothing new. Many of the financial reports written every day are done so by a computer, not an analyst. As a matter of fact, the “flash crash” of 2010 […]

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Content Marketing for B2B

In this Insivia Insight, Justine talks about content marketing for B2B. Developing an effective content marketing strategy can be challenging, butthe benefits often outweigh the costs. Tracking ROI can be an extremely difficult task, but often the problem is not having specific, measurable goals in mind, or in some cases, not setting the correct goals […]

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Integrated Marketing and Conversion

In this Insivia Insight, Andy explains how integrated marketing has a synergistic relationship with conversion.Integrated marketing looks at the relationship between different elements in the marketing ecosystem and how they interact. The guiding principle is that everything is connected. For example, design has a major effect on user experience. A poor user experience is often […]

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ROI, Analytics, and Adwords Integration

One of the best features of Google Analytics is the ability to integrate an Adwords account into it. This is a great way to track ROI, and to make sure you are not just hemorrhaging money out of your PPC account. Setup is easy. Google provides a comprehensive step-by-step guide to link and unlink your […]

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Custom Analytics Dashboards

There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don’t have to thumb through a ton of irrelevant information. You can create multiple dashboards for different roles or departments. We’ll walk through creating a dashboard called “content marketing” step-by-step.Getting StartedIn the reporting tab, […]

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Managing KPIs with Analytics

Key Performance IndicatorsLast week we provided an introduction to some of the basics of Google Analytics. This week we’re going to dig a little deeper, and we’ll start with key performance indicators, or KPIs. KPIs are core actions or metrics that you can establish that have a profound impact on your business. They are broken […]

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