Agile Marketing

Nowadays, it’s all about who makes it to the top of Google search results. Whoever makes it to the top wins the game. What if we told you – Your software company’s content can make it to the top as well? You can easily do so using search engine optimization (SEO) techniques!According to BrightEdge, 68% […]

The most successful marketing campaigns are executed with a clear vision and goal.

When you’re creating your marketing plan for next year, you’ll want to make sure you include a plan for measuring your success.

Did you know that your technology company can use its landing page to win customers? You read that right. You can use your IT firm’s landing page to do the marketing for you if they are industry-specific and optimized to the core.To do your marketing the right way, you can always use the help of […]

With the world of technology snowballing, it’s no wonder that new competitors emerge for your business every day. The world of devices has a boatload of competitors; therefore, acquiring your desired share in the market is now a more challenging task than ever. However, it doesn’t have to be. Use these five best channels to […]

As seen at Digital Summit Atlanta

To make an impact in the digital world today, your software company must know the tricks of its trade. To win decent leads to your website, software companies rely on using pay-per-click (PPC). While using this strategy is a great way to attract traffic to your SaaS website, it may not work if your PPC […]

As the world is advancing more and more towards technology, technology companies are finding it harder to survive in the market. The market is so competitive that technology companies are at each other’s throats all the time for survival. It’s all about ‘survival of the fittest. To make sure your IT firm is the ‘fittest’, […]

In today’s world, the demand and use of technology are more than ever. While starting up a software development business is an intelligent move, you need to know how to ‘sell’ your services to your customers. With the right marketing strategy, your company is sure to leave its prints in the market.Today, people are more […]

A growing software company requires content to market itself on-and-on to stand out among its massive list of competitors. Apart from the plain old explanations about your firm, you need to add a degree of uniqueness to your content. Your content is nothing without its distinctiveness.Without an inkling of doubt, content marketing, if not done […]

Is your Software as a Service (SaaS) website getting your desired organic traffic but still finding it challenging to generate leads? It’s time you consider gearing your software website with ‘gated content’ for lead generation and fruitful marketing.Did you know 82% of marketers trying to increase lead quantity are also looking to increase the quality […]

Value propositions and market differentiation stand at the core of your competitive advantage. Your value proposition defines the reasons why people want to buy from your company.

The truth is that a great deal of a software company’s success will be determined by one simple factor: Can people find you online?

Check out these statistics for 2018 and you will see why video is a must.

Slides from our seminar on how to track, measure and analyze return on investment for your marketing initiatives.

Slides from our two-hour workshop that went in depth on how to build an effective brand message and drive traffic to your site.

Leverage the expertise of your team members to build your brand. By writing blogs, posting on social media, and having content on your website that is written by your experts, you will pique people’s interest and bring in new leads.

Analytics is challenging with an incredible amount of data, new features, and no clear way to understand what it means. That’s why we are hosting a workshop at the Insivia offices August 18, 2017 from 12:00(noon) – 1:30. Here, you’ll learn everything you need to know about Google Analytics including: What Google Analytics is and […]

There’s no doubt that social media has had a tremendous impact on our lives. We’re constantly posting, updating, liking, sharing, or scrolling through our news feeds. While “social” may imply “personal,” we’ve all come to expect that social media is so much more than what is going on in our daily lives. It’s become a […]

Are you using demos to promote your software? In this video, Andy discusses how to effectively incorporate demos into your sales funnel. Using the right demos for your product can drastically increase your sales, so why not make sure you are making the most of your marketing efforts! Check out Andy’s first video on explainer […]

Picture this: You have a product that no one knows about. You start researching some marketing strategies and find something called an explainer video. After learning about what an explainer video is and how effective it can be, you decide that creating your own is the best way to get the word out and generate […]

Andy defines what explainer videos are and shares some tips on how to make sure yours is as effective as possible in order to maximize your sales.   Check out Andy’s second video on product tours here. Check out Andy’s third video on demos here.

You have the most amazing software that will considerably improve the professional or personal lives of your potential customers. Now all you have to do is get them to install it.One of the best ways to increase customer engagement and drive sales of your product is video marketing. In fact, four times as many customers […]

You’ve worked hard over the years making sure your website is well-optimized. You’ve spent countless nights reading up on Google’s latest algorithm updates, wondering how they’re going to affect your website traffic and search rankings. You may have dabbled in some black- or grey-hat techniques in the past, but you’ve since seen the errors of […]

Think about the last time you went to buy a car. Odds are, you didn’t just walk into a dealership and buy one immediately. You probably looked at a few, test-drove some of them, and then picked one or two you really liked to mull over. How about after you left the dealership? There’s a good […]

In a world of ever-evolving technology and processes, a lot has changed when it comes to SEO. Because of this change, B2B marketers need to reconsider their lead generation strategies.Need more convincing? Check out these statistics Google found on the most recent trends:Almost half (48%) of customers uncover B2B tech brands they haven’t heard of […]

Marketing Automation can be a great tool when trying to communicate to and nurture your target audience. Here’s Ryan’s thoughts on how voice & data companies can integrate marketing automation.

SOFTWARE + TECHNOLOGY MARKETING7 Key Marketing Strategies for Technology CompaniesThe way enterprise technology and software companies need to approach marketing is evolving, and it is imperative to leverage tactics that will produce real results.In the face of increased competition for attention on digital channels, technology companies in the B2B sector struggle to reach the right decision […]

It’s important to create engaging content for use on your website. Think about using different types of content like calculators, whitepapers, assessment tools and step-by-step articles. Once you have your content created you should then determine the best place on your site to distribute the content to your audience.

Gone are the days of throwing up a paid Google ad, luring in prospects with a ‘free report’ (a poorly disguised/glorified sales letter), and then peppering that prospect contact list with email offers. Gone even are the days of filing a social media feed with generic quotes and content. Consumers are getting savvier by the minute and aren’t falling for the generic messages any longer. They expect better. They expect directed, personalized, unique messaging speaking directly to them and their needs.

Website optimization is extremely important in order to keep your site up to date and feeding search engines and your audience valuable information. Many technology companies feel the need to revamp or redo their website in order to meet current standards. Many of these sites provide a ton of content with the mindset that search […]

These days, with so much competition in the digital marketplace, it’s important to have effective PPC and advertising campaigns that are planned and executed well. So many businesses just hemorrhage out cash without seeing the results they want.In this seminar, Insivia founder and CEO Andy Halko explains how you can improve ROI from PPC and Paid […]

When it comes to personalized marketing, there are plenty of avenues you can utilize. Programs such as MailChimp and HubSpot, to name a few, provide you with marketing automation through various methods, including smart calls to actions, smart landing pages and email campaigns. Once the user gets to your website, however, it’s up to you […]

In this Insivia insight, Patrick talks about remarketing and retargeting ads. These are a great PPC function that allow you to individualize the experience of your audience. Remarketing ads work by sending targeted messages to the user based on their browsing history and behavior. As Patrick notes in the video, good examples of these are […]

When you think about the content your company produces, think of it as a seed. It’s something that’s going to drive customers – both current and potential – to an automated platform. It gets them to convert into a list and stay engaged with your brand. So if you’re creating great content, and distributing it […]

In this Insivia Insight, Andy lists some of the best places to find ideas for content. Undoubtedly, finding good topics for your content is a big challenge. With so much content being created daily, it’s hard to come up with unique or interesting topics that haven’t been done to death already. For more ideas on […]

In this Insivia Insight, Justine talks about how content quality affects SEO rankings. An effective content marketing strategy will do a lot for your business, and one of the lesser known benefits is increased SEO ranking. Backlinks are an important ranking factor, and the more useful your content is, the more sites will link to […]

In this Insivia insight, Patrick compares B2B and B2C content marketing strategies. Though there is some overlap, there are also some very important differences. Do you want to learn more about content marketing and how it can drive leads to your site? Join us for our seminar May 26th at noon. We will look at […]

One of the most important aspects of content marketing is coming up with good content. It’s critical for us, as business owners, to remember that it’s not about quantity, but rather, it’s about quality.When you deliver content to your customer or future customers, you want to speak their language. You want them to know you […]

In this Insivia Insight, Justine talks about some of the many different forms content can take. Instead of just writing text-based articles, have you considered other forms of media such as video, infographics, or podcasts? They each reach audiences in different ways and enable the modern day multitasker to consume your content throughout their during […]

In this Insivia Insight, Patrick talks about content writing algorithms, an exciting new trend that is picking up momentum. Believe it or not, content algorithms are nothing new. Many of the financial reports written every day are done so by a computer, not an analyst. As a matter of fact, the “flash crash” of 2010 […]

In this Insivia Insight, Justine talks about content marketing for B2B. Developing an effective content marketing strategy can be challenging, but the benefits often outweigh the costs. Tracking ROI can be an extremely difficult task, but often the problem is not having specific, measurable goals in mind, or in some cases, not setting the correct goals […]

In this Insivia Insight, Andy explains how integrated marketing has a synergistic relationship with conversion.Integrated marketing looks at the relationship between different elements in the marketing ecosystem and how they interact. The guiding principle is that everything is connected. For example, design has a major effect on user experience. A poor user experience is often […]

One of the best features of Google Analytics is the ability to integrate an Adwords account into it. This is a great way to track ROI, and to make sure you are not just hemorrhaging money out of your PPC account. Setup is easy. Google provides a comprehensive step-by-step guide to link and unlink your […]

There is an overwhelming amount of data in analytics, so Google has made it possible to create custom dashboards so you don’t have to thumb through a ton of irrelevant information. You can create multiple dashboards for different roles or departments. We’ll walk through creating a dashboard called “content marketing” step-by-step. Getting Started In the […]