Guest blogging has emerged as a proven and effective method for SaaS companies to elevate their SEO game through external content marketing. Whether it’s industry leaders, subject matter experts, or marketing professionals, tech companies are leveraging guest blogging on authoritative websites not only to gain exposure but also to supercharge their software SEO efforts with the help of backlinks.
However, in an era of increasingly discerning search algorithms, it is crucial to adopt a strategic approach while formulating a guest blogging strategy to maximize its impact. Let’s jump into the benefits of guest blogging and how you can capitalize the most on this content marketing strategy.
In this brief video, Neil Patel shares how guest blogging can help B2B SaaS businesses boost their visibility, authority, and SEO:
Select Relevant and Authoritative Websites
Choose authoritative websites that align with your SaaS niche and target audience. Look for platforms that cater to your industry or share similar interests. By guest blogging on websites that already have credibility and a relevant audience, you can amplify the impact of your content and attract qualified leads to your website. In fact, 60% of bloggers write one to five guest posts per month. You want to make sure you stay consistent and relevant in your target industry when it comes to guest blogging and content marketing in general. Hubspot suggests creating a list of websites that you envision guest posting on to organize your outreach plan of attack:
Offer Valuable Insights and Expertise
Focus on delivering exceptional value through your guest blog posts. Share actionable insights, industry trends, and expert opinions to establish yourself as a thought leader. Provide unique perspectives and practical tips that resonate with readers and showcase your SaaS expertise. By consistently offering high-quality content, you will build trust and credibility, attracting more attention to your brand.
Incorporate Strategic Backlinks
Backlinks are a crucial element of guest blogging for tech and software SEO. The more backlinks a page has, the more organic traffic it gets from Google, and as a result, your search engine rankings improve. When embedding backlinks within your guest posts, ensure they are relevant and add value to the reader. Link to authoritative resources, case studies, or relevant blog posts on your own website. This not only helps readers dive deeper into related topics but also boosts your website’s SEO by signaling its credibility to search engines. Boosting your SEO performance is vital, as a majority of content online doesn’t gain organic search traffic:
Source: Ahrefs
Also, you want to limit self-referencing links to your own content. You want to aim for mentioning your own pages only a few times within long-form posts exceeding 1,000 words (even fewer for shorter posts). As an alternative option for links, you can leverage other relevant sites, statistics, research, and references from the host’s blog or other reputable sources. Guest posts typically remain around 1,000 words with around ten reference links.
Optimize Anchor Text
When adding backlinks, pay attention to the anchor text—the clickable text that hyperlinks are embedded within. Optimize anchor text by using relevant keywords that accurately describe the linked content. Avoid generic phrases like “click here” and instead opt for descriptive anchor text that gives search engines context about the linked page. This optimization technique helps search engines understand the relevance and authority of your website.
Foster Relationships and Engagement
Guest blogging is not just about publishing content; it’s an opportunity to connect and engage with a broader audience. Actively participate in the comments section of your guest blog posts, respond to questions, and engage in conversations. This interaction not only demonstrates your expertise but also helps build relationships with readers and the blog owner. By fostering these connections, you increase the likelihood of future guest blogging opportunities and expand your network within the SaaS community.
How a SaaS SEO Agency Can Help
By adopting a comprehensive approach to guest blogging that prioritizes value-added links, high-quality content, broader objectives beyond links, and judicious use of authoritative sources, you can unlock the full potential of guest blogging. This strategic approach will not only maximize your SaaS SEO benefits but also establish a robust reputation within the industry, driving sustained growth and success. It’s also helpful for businesses to partner with a SaaS SEO agency that specializes in this field of marketing.
Insivia has worked with a large variety of software companies and increased their visibility scores, rank, and overall website performance for Google search results.
Written by: Andy Halko, CEO & Founder
I started Insivia in 2002 and for over 22 years I have had the chance to work directly with hundreds of companies and founders to redefine or reinvent their businesses.