Our answer: Statistics Pages
Not only did we want to make these pages tick the above checkboxes, but we wanted to also optimize for keywords that may generate leads. Therefore, the Insivia marketing team chose to write and optimize for keywords that included the term “agency.”
This strategy is two fold:
Visitors seeking data are validated by a short article with industry expertise and are more likely to share, link, or even save Insivia as a reliable resource.
Visitors seeking information about an agency are validated not only by what industry expertise is exhibited in the article, but also by our ability to research, substantiate our expertise, and offer a solution.
Because while site visitors may be focused on getting a question answered, you never particularly know exactly what they’ve landed on your page for. It could be an answer or two, it could also be hiring an agency.
These pages include a heavily optimized short article describing relevant topics in the field, a “why trust an agency” section and more specifically, heavily linked with Insivia expertise. Additionally, in these sections, Insivia defines what differentiates our consultancy meets agency approach to our competitors by describing our strategy, practices, approaches, methodologies, etc.