Agile Marketing
Targeted strategies integrated with agile marketing execution and optimization to produce big results.
Agile marketing is when a smart, targeted strategy drives constant experimentation, measurement, and optimization.
Marketing Strategy
Strategic Planning.
Smart marketing is targeted, integrated, and driven by business objectives.
We always start with strategy to develop a highly targeted approach. Our process is collaborative and thorough to deliver personas, channels, tactics, schedules, and KPIs in an organized plan.
AGILE EXPERIMENTATION
Tactical Execution.
Guided by a targeted strategy, we execute agile, integrated marketing campaigns.
Always targeted, our full suite of tactics allows us to be agile by using data to adapt to what works.
- Paid Advertising & Remarketing
- E-Mail & Direct Mail Marketing
- SEO & Social Media
- Content & Automation
- Lead Scoring & Sales Enablement
Agile Learning
Measurement & Analysis.
The right data tied to the most important metrics.
It’s not enough to have metrics, you have to have the right data and be able to perceive insights that will drive effective decisions.
Agile Optimization
Testing & Optimization.
Experiments and data create insights to prioritize and optimize.
Our approach is to focus on what is producing results and optimize tactics to continually evolve your marketing program and drive compounding growth.
We integrate a Fractional CMO into engagements to stay focused on the strategic vision.
We’re all about executing a smart, agile marketing program with constant optimization. Our Fractional CMO helps increase the effectiveness and alignment to vision.
Platforms.
We use a wide range, but here are some of our favorites.
