Agile Marketing

Targeted strategies integrated with agile marketing execution and optimization to produce big results.

Agile marketing is when a smart, targeted strategy drives constant experimentation, measurement, and optimization.

Marketing Strategy

Strategic Planning.

Smart marketing is targeted, integrated, and driven by business objectives.

We always start with strategy to develop a highly targeted approach. Our process is collaborative and thorough to deliver personas, channels, tactics, schedules, and KPIs in an organized plan.

Local Marketing Strategy Expert

Marketing Channels

AGILE EXPERIMENTATION

Tactical Execution.

Guided by a targeted strategy, we execute agile, integrated marketing campaigns.

Always targeted, our full suite of tactics allows us to be agile by using data to adapt to what works.

  • Paid Advertising & Remarketing
  • E-Mail & Direct Mail Marketing
  • SEO & Social Media
  • Content & Automation
  • Lead Scoring & Sales Enablement
Agile Learning

Measurement & Analysis.

The right data tied to the most important metrics.

It's not enough to have metrics, you have to have the right data and be able to perceive insights that will drive effective decisions.

Agile Optimization

Testing & Optimization.

Experiments and data create insights to prioritize and optimize.

Our approach is to focus on what is producing results and optimize tactics to continually evolve your marketing program and drive compounding growth.

We integrate a Fractional CMO into engagements to stay focused on the strategic vision.

We're all about executing a smart, agile marketing program with constant optimization. Our Fractional CMO helps increase the effectiveness and alignment to vision.

Platforms.

We use a wide range, but here are some of our favorites.

Agile Marketing

The Importance of Optimizing Your Software Company Content for SEO

Nowadays, it’s all about who makes it to the top of Google search results. Whoever makes it to the top wins the game. What if we told you – Your software company’s content can make it to the top as well? You can easily do so using search engine optimization (SEO) techniques!According to BrightEdge, 68%

Agile Marketing

Creating A Strategic Marketing Approach for Software & Technology Companies

The most successful marketing campaigns are executed with a clear vision and goal.

Agile Marketing

Determining Key Performance Indicators for Software & SaaS Marketing

When you’re creating your marketing plan for next year, you’ll want to make sure you include a plan for measuring your success.