Agile Marketing
Targeted strategies integrated with agile marketing execution and optimization to produce big results.
Agile marketing is when a smart, targeted strategy drives constant experimentation, measurement, and optimization.
Marketing Strategy
Strategic Planning.
Smart marketing is targeted, integrated, and driven by business objectives.
We always start with strategy to develop a highly targeted approach. Our process is collaborative and thorough to deliver personas, channels, tactics, schedules, and KPIs in an organized plan.
AGILE EXPERIMENTATION
Tactical Execution.
Guided by a targeted strategy, we execute agile marketing experiments.
Always targeted, we execute a full suite of tactics in an agile model to quickly gather data to learn what works.
- Paid Advertising & Remarketing
- E-Mail & Direct Mail Marketing
- SEO & Social Media
- Content & Automation
- Lead Scoring & Sales Enablement
Agile Learning
Measurement & Analysis.
The right data tied to the most important metrics.
It's not enough to have metrics, you have to have the right data and be able to perceive insights that will drive effective decisions.
Agile Optimization
Testing & Optimization.
Experiments and data create insights to prioritize and optimize.
Our approach is to focus on what is producing results and optimize tactics to continually evolve your marketing program and drive compounding growth.
Platforms.
We use a wide range, but here are some of our favorites.
