<!–vcv no format–><!– vcwb/dynamicElementComment:dad9bb26 –><div class="vce-row-container" data-vce-boxed-width="true"><div class="vce-row vce-row–col-gap-30 nav-margin vce-row-equal-height vce-row-content–top" id="el-dad9bb26" data-vce-do-apply="all el-dad9bb26"><div class="vce-content-background-container"></div><div class="vce-row-content" data-vce-element-content="true"><!– vcwb/dynamicElementComment:8db94e6b –><div class="vce-col vce-col–md-auto vce-col–xs-1 vce-col–xs-last vce-col–xs-first vce-col–sm-last vce-col–sm-first vce-col–md-first vce-col–lg-first vce-col–xl-first" id="el-8db94e6b"><div class="vce-col-inner" data-vce-do-apply="border margin background el-8db94e6b"><div class="vce-col-content" data-vce-element-content="true" data-vce-do-apply="padding el-8db94e6b"><!– wp:vcwb/empty-comment-element-wrapper –><div></div><!– /wp:vcwb/empty-comment-element-wrapper –></div></div></div><!– /vcwb/dynamicElementComment:8db94e6b –><!– vcwb/dynamicElementComment:148e4899 –><div class="vce-col vce-col–md-75p vce-col–xs-1 vce-col–xs-last vce-col–xs-first vce-col–sm-last vce-col–sm-first" id="el-148e4899"><div class="vce-col-inner" data-vce-do-apply="border margin background el-148e4899"><div class="vce-col-content" data-vce-element-content="true" data-vce-do-apply="padding el-148e4899"><!– vcwb/dynamicElementComment:a3ca543c –><div class="vce-text-block text-white text-bg-blue text-bg"><div class="vce-text-block-wrapper vce" id="el-a3ca543c" data-vce-do-apply="all el-a3ca543c"><h1><b>Why is Competitive Intelligence so Imperative to SaaS & Tech Companies</b></h1></div></div><!– /vcwb/dynamicElementComment:a3ca543c –><!– vcwb/dynamicElementComment:db44b645 –><div class="vce-text-block"><div class="vce-text-block-wrapper vce" id="el-db44b645" data-vce-do-apply="all el-db44b645"><h3>In today's rapidly evolving landscape, knowledge is power, and competitive intelligence (CI) stands as the cornerstone of informed decision-making for tech and SaaS companies. CI is not a mere collection of data but a strategic discipline that provides businesses with a nuanced understanding of their competitive environment. </h3></div></div><!– /vcwb/dynamicElementComment:db44b645 –></div></div></div><!– /vcwb/dynamicElementComment:148e4899 –><!– vcwb/dynamicElementComment:af6b8082 –><div class="vce-col vce-col–md-auto vce-col–xs-1 vce-col–xs-last vce-col–xs-first vce-col–sm-last vce-col–sm-first vce-col–md-last vce-col–lg-last vce-col–xl-last" id="el-af6b8082"><div class="vce-col-inner" data-vce-do-apply="border margin background el-af6b8082"><div class="vce-col-content" data-vce-element-content="true" data-vce-do-apply="padding el-af6b8082"><!– wp:vcwb/empty-comment-element-wrapper –><div></div><!– /wp:vcwb/empty-comment-element-wrapper –></div></div></div><!– /vcwb/dynamicElementComment:af6b8082 –></div></div></div><!– /vcwb/dynamicElementComment:dad9bb26 –><!– vcwb/dynamicElementComment:b5ffdc4e –><div class="vce-row-container" data-vce-boxed-width="true"><div class="vce-row vce-row–col-gap-30 light-shadow vce-row-equal-height vce-row-content–middle" id="el-b5ffdc4e" data-vce-do-apply="all el-b5ffdc4e"><div class="vce-content-background-container"><div class="vce-asset-color-gradient-container vce-visible-all-only" data-vce-do-apply="gradient el-b5ffdc4e"></div></div><div class="vce-row-content" data-vce-element-content="true"><!– vcwb/dynamicElementComment:882a9670 –><div class="vce-col vce-col–md-40p vce-col–xs-1 vce-col–xs-last vce-col–xs-first vce-col–sm-last vce-col–sm-first vce-col–md-first vce-col–lg-first vce-col–xl-first text-white" id="el-882a9670"><div class="vce-col-inner" data-vce-do-apply="border margin background el-882a9670"><div class="vce-content-background-container"></div><div class="vce-col-content" data-vce-element-content="true" data-vce-do-apply="padding el-882a9670"><!– vcwb/dynamicElementComment:58419852 –><div class="vce-text-block lowrider reduce-spacing size-sm"><div class="vce-text-block-wrapper vce" id="el-58419852" data-vce-do-apply="all el-58419852"><p><strong>Table of Contents</strong></p><ol><li><a href="#defining">Defining Competitive Intelligence (CI)</a></li><li><a href="#key">The Key Objectives of CI in SaaS & Tech Companies</a></li><li><a href="#gathering">Gathering Competitive Intelligence Data</a></li><li><a href="#the">The Importance of Ethical & Legal Considerations in CI</a></li><li><a href="#tool">How to Use the Frictionless Competitor Tool</a></li><li><a href="#leveraging">Leveraging Competitive Intelligence: How to Gain a Competitive Edge</a></li></ol></div></div><!– /vcwb/dynamicElementComment:58419852 –><!– vcwb/dynamicElementComment:5b44dda3 –><div class="vce-shortcode"><div class="vce-shortcode-wrapper vce" id="el-5b44dda3" data-vce-do-apply="all el-5b44dda3">
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</div></div><!– /vcwb/dynamicElementComment:1f7930e8 –></div></div></div><!– /vcwb/dynamicElementComment:450f9300 –></div></div></div><!– /vcwb/dynamicElementComment:b5ffdc4e –><!– vcwb/dynamicElementComment:beb278e7 –><div class="vce-row-container" data-vce-boxed-width="true"><div class="vce-row vce-row–col-gap-90 nav-margin vce-row-equal-height vce-row-content–top" id="el-beb278e7" data-vce-do-apply="all el-beb278e7"><div class="vce-content-background-container"></div><div class="vce-row-content" data-vce-element-content="true"><!– vcwb/dynamicElementComment:00b666d0 –><div class="vce-col vce-col–md-auto vce-col–xs-1 vce-col–xs-last vce-col–xs-first vce-col–sm-last vce-col–sm-first vce-col–md-first vce-col–lg-first vce-col–xl-first" id="el-00b666d0"><div class="vce-col-inner" data-vce-do-apply="border margin background el-00b666d0"><div class="vce-col-content" data-vce-element-content="true" data-vce-do-apply="padding el-00b666d0"><!– wp:vcwb/empty-comment-element-wrapper –><div></div><!– /wp:vcwb/empty-comment-element-wrapper –></div></div></div><!– /vcwb/dynamicElementComment:00b666d0 –><!– vcwb/dynamicElementComment:c19baf90 –><div class="vce-col vce-col–md-75p vce-col–xs-1 vce-col–xs-last vce-col–xs-first vce-col–sm-last vce-col–sm-first" id="el-c19baf90"><div class="vce-col-inner" data-vce-do-apply="border margin background el-c19baf90"><div class="vce-content-background-container"></div><div class="vce-col-content" data-vce-element-content="true" data-vce-do-apply="padding el-c19baf90"><!– vcwb/dynamicElementComment:363c19f4 –><div class="vce-text-block" id="defining"><div class="vce-text-block-wrapper vce" id="el-363c19f4" data-vce-do-apply="all el-363c19f4"><h2><b>Defining Competitive Intelligence (CI)</b></h2><p>At its core, <a href="https://mailchimp.com/resources/competitive-intelligence/#:~:text=It%20helps%20businesses%20understand%20how,also%20influence%20company%20decision%2Dmaking.">CI is the process</a> of gathering, analyzing, and interpreting data related to a company's external environment, competitors, and market trends. It involves systematically acquiring information on competitors' strategies, market dynamics, customer preferences, and emerging technologies. CI is not limited to data collection; it's about transforming raw data into actionable insights that can drive a company's strategic decisions.</p><h3><b>CI encompasses various aspects:</b></h3><p><a href="https://www.competitiveintelligencealliance.io/why-is-competitive-intelligence-important/"><b>Competitor Analysis</b></a><b>:</b> Understanding the strengths, weaknesses, opportunities, and threats posed by competitors.</p><p><b>Market Intelligence:</b> Keeping abreast of market trends, customer behaviors, and industry developments.</p><p><b>Technology Scanning:</b> Identifying emerging technologies that could disrupt or enhance your products or services.</p><p><b>Strategic Planning:</b> Aligning CI findings with your company's goals and strategies to gain a competitive edge.</p><p><img class="resimg box-shadow" alt="" src="https://www.insivia.com/wp-content/uploads/2023/09/5ef5331e1112d545f7f845ef_Competitor-Analysis-3.jpeg" width="610" height="343"></p><h3><strong>Importance of CI in Tech and SaaS Industries</strong></h3><p>In the fast-paced tech and SaaS sectors, where innovation is constant, and competition is fierce, CI takes on a paramount role for several reasons:</p><p><b>Staying Ahead of the Curve: </b>Technology evolves rapidly, and what's cutting-edge today may become obsolete tomorrow. CI helps companies stay ahead by tracking emerging technologies, allowing them to adapt and innovate proactively.</p><p><a href="https://www.investopedia.com/terms/c/competitive-intelligence.asp"><b>Competitive Positioning</b></a><b>:</b> Understanding your competitors' strategies, market share, and customer satisfaction levels is essential for positioning your own products or services effectively. CI helps you identify gaps and opportunities.</p><p><b>Customer-Centric Insights:</b> Tech and SaaS companies thrive on meeting customer needs. CI provides valuable insights into customer preferences, pain points, and expectations, enabling the development of customer-centric solutions.</p><p><b>Risk Mitigation:</b> CI isn't just about opportunities; it's also about managing risks. By anticipating market shifts, regulatory changes, or competitor moves, companies can mitigate potential threats.</p><p><b>Data-Driven Decision Making:</b> In an era where data is abundant, CI transforms data into actionable intelligence. It guides strategic decisions, such as product development, pricing strategies, and market expansion, based on empirical evidence rather than gut feelings.</p><p><b>Adaptation to Changing Markets:</b> CI helps companies pivot when market conditions change. Whether it's entering new markets, discontinuing unprofitable products, or optimizing pricing, CI ensures that decisions are based on up-to-date information.</p></div></div><!– /vcwb/dynamicElementComment:363c19f4 –><!– vcwb/dynamicElementComment:518d8735 –><div class="vce-row-container"><div class="vce-row vce-row–col-gap-90 quotes-section text-center vce-row-content–top" data-vce-full-width="true" data-vce-stretch-content="true" id="el-518d8735" data-vce-do-apply="all el-518d8735"><div class="vce-content-background-container"><div class="vce-asset-color-gradient-container vce-visible-all-only" data-vce-do-apply="gradient el-518d8735"></div></div><div class="vce-row-content" data-vce-element-content="true"><!– vcwb/dynamicElementComment:d92da594 –><div class="vce-col vce-col–md-13p vce-col–xs-1 vce-col–xs-last vce-col–xs-first vce-col–sm-last vce-col–sm-first vce-col–md-first vce-col–lg-first vce-col–xl-first" id="el-d92da594"><div class="vce-col-inner" data-vce-do-apply="border margin background el-d92da594"><div class="vce-col-content" data-vce-element-content="true" data-vce-do-apply="padding el-d92da594"><!– wp:vcwb/empty-comment-element-wrapper –><div></div><!– /wp:vcwb/empty-comment-element-wrapper –></div></div></div><!– /vcwb/dynamicElementComment:d92da594 –><!– vcwb/dynamicElementComment:b5e42333 –><div class="vce-col vce-col–md-75p vce-col–xs-1 vce-col–xs-last vce-col–xs-first vce-col–sm-last vce-col–sm-first text-white" id="el-b5e42333"><div class="vce-col-inner" data-vce-do-apply="border margin background el-b5e42333"><div class="vce-content-background-container"></div><div class="vce-col-content" data-vce-element-content="true" data-vce-do-apply="padding el-b5e42333"><!– vcwb/dynamicElementComment:4522e668 –><div class="vce-text-block"><div class="vce-text-block-wrapper vce" id="el-4522e668" data-vce-do-apply="all el-4522e668"><h2><strong>Transform into a marketing powerhouse with Frictionless!</strong></h2><p>Unleash your inner CMO and revolutionize your marketing game. Elevate your marketing prowess with Frictionless by your side.</p><p><img class="alignnone size-medium wp-image-45835" alt="" src="https://www.insivia.com/wp-content/uploads/2023/09/Group-25.png" width="610" height="220"></p></div></div><!– /vcwb/dynamicElementComment:4522e668 –><!– vcwb/dynamicElementComment:425c3847 –><div class="vce-raw-html"><div class="vce-raw-html-wrapper" id="el-425c3847" data-vce-do-apply="all el-425c3847"><a href="https://frictionless.insivia.com/" class="btn" target="_blank" rel="noopener"><span>Start Exploring</span></a></div></div><!– /vcwb/dynamicElementComment:425c3847 –></div></div></div><!– /vcwb/dynamicElementComment:b5e42333 –><!– vcwb/dynamicElementComment:1bc856a4 –><div class="vce-col vce-col–md-auto vce-col–xs-1 vce-col–xs-last vce-col–xs-first vce-col–sm-last vce-col–sm-first vce-col–md-last vce-col–lg-last vce-col–xl-last" id="el-1bc856a4"><div class="vce-col-inner" data-vce-do-apply="border margin background el-1bc856a4"><div class="vce-col-content" data-vce-element-content="true" data-vce-do-apply="padding el-1bc856a4"><!– wp:vcwb/empty-comment-element-wrapper –><div></div><!– /wp:vcwb/empty-comment-element-wrapper –></div></div></div><!– /vcwb/dynamicElementComment:1bc856a4 –></div></div></div><!– /vcwb/dynamicElementComment:518d8735 –><!– vcwb/dynamicElementComment:5b898e92 –><div class="vce-text-block" id="key"><div class="vce-text-block-wrapper vce" id="el-5b898e92" data-vce-do-apply="all el-5b898e92"><h2><b>The Key Objectives of CI in SaaS and Tech Companies</b></h2>