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 SaaS Content Marketing Statistics

  • Roughly 9 out of 10 SaaS businesses maintain blog posts as part of their online marketing strategy. (
  • SaaS companies report a 66% average open rate for their targeted email marketing campaigns. (Gitnux)
  • Companies that implement a content marketing strategy experience 30% higher growth rates than folks not using content marketing. (ProfitWell)
  • Case studies are one of the most effective content marketing strategies that boost sales. (Uplift Content)
  • Marketers say that conducting competitor analyses is one of the most helpful content marketing tactics. (SEMrush)

SEMrush content marketing statistics

Source: SEMrush

  • 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl)
  • 75% of marketers say they’ve increased traffic to their website through their social media marketing efforts. (Review42)
  • 18% of the top SaaS companies have their own podcasts. (DevSquad)
  • 93.5% of SaaS companies offer educational webinars. (Demio)
  • Short-form videos will see the most growth in 2023. (Hubspot)

2023 Hubspot Marketing Trends

Source: Hubspot

  • The most common emails SaaS & tech companies typically send are onboarding emails, feature announcements, newsletters, surveys, and check-ins. (Sprout Social)
  • 37% of brands are increasing their email budget. (Hubspot)
  • 67% of B2B marketers use infographics. (Content Marketing Institute)

SaaS SEO Statistics

  • 31% of marketers implement video content to improve SEO. (Hubspot)

  • Ranking #1 in Google’s organic search results yields an average CTR of 27.6%. (Backlinko)

SaaS SEO CTR rate statistics

Source: Backlinko

  • 53.3% of total website traffic comes from organic search. (G2)

  • Backlinks are among the top three ranking factors. (UserGuiding)

  • 63% of Google searches come from mobile devices. This is why it's crucial to ensure that your website is mobile-optimized. (Oberlo)

Mobile SEO statistic

Source: Oberlo

  • Mobile devices generated 58.33% of global website traffic in 2023. (Statista)

SaaS User Statistics

  • 99% of companies on the market use at least one SaaS solution to run their businesses. (ThriveMyWay)
  • Free trials that don’t require users to share their credit card credentials double the likelihood that a customer will end up purchasing cloud computing tools. (ThriveMyWay)
  • The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month. (Insivia)
  • 80% of marketers say customer experience is a key competitive differentiator. (Salesforce)
  • 64% of Large Organizations Concerned SaaS Adoption is Outpacing Cybersecurity. (Business Wire)
  • B2B buyers spend 27% of the time in their buying process researching independently online. (Gartner)

Gartner's 3 pillars that support digital findability and credibility

Source: Gartner

  • 85% of customers will pay more for a SaaS product if there is a high-quality customer experience. (GMP)
  • 77% of B2B buyers state that their latest purchase was very complex or difficult. (Gartner)

How a SaaS Marketing Agency Can Help You

There are a lot of variables you need to consider to execute an effective marketing strategy. Insivia is a SaaS consulting agency that can help boost your business's conversions and ROI. Contact us today to learn how we can help your B2B business.