SaaS Marketing Strategy Statistics

Now more than ever there are many SaaS businesses that serve an array of industries. In fact, the SaaS market is predicted to grow from USD 257.47 billion in 2022 to USD 1298.92 billion by 2030.

This is why it's imperative to make sure you have a strong marketing strategy in order to boost your conversion rates and sell to the right target audience. Let's explore some statistics on this industry so that you can decipher what you need to focus on to drive business growth.

 SaaS Content Marketing Statistics

• Roughly 9 out of 10 SaaS businesses maintain blog posts as part of their online marketing strategy. (SaaSPartners.io)
• SaaS companies report a 66% average open rate for their targeted email marketing campaigns. (Gitnux)
• Companies that implement a content marketing strategy experience 30% higher growth rates than folks not using content marketing. (ProfitWell)
• Case studies are one of the most effective content marketing strategies that boost sales. (Uplift Content)

• Marketers say that conducting competitor analyses is one of the most helpful content marketing tactics. (SEMrush)

Source: SEMrush

• 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl)
• 75% of marketers say they’ve increased traffic to their website through their social media marketing efforts. (Review42)
• 18% of the top SaaS companies have their own podcasts. (DevSquad)
• 93.5% of SaaS companies offer educational webinars. (Demio)

• Short-form videos will see the most growth in 2023. (Hubspot)

Source: Hubspot

• The most common emails SaaS & tech companies typically send are onboarding emails, feature announcements, newsletters, surveys, and check-ins. (Sprout Social)
• 37% of brands are increasing their email budget. (Hubspot)
• 67% of B2B marketers use infographics. (Content Marketing Institute)

SaaS SEO Statistics

• 31% of marketers implement video content to improve SEO. (Hubspot)

• Ranking #1 in Google’s organic search results yields an average CTR of 27.6%. (Backlinko)

Source: Backlinko

• 53.3% of total website traffic comes from organic search. (G2)

• Backlinks are among the top three ranking factors. (UserGuiding)

• 63% of Google searches come from mobile devices. This is why it's crucial to ensure that your website is mobile-optimized. (Oberlo)

Source: Oberlo

• Mobile devices generated 58.33% of global website traffic in 2023. (Statista)

SaaS User Statistics

• 99% of companies on the market use at least one SaaS solution to run their businesses. (ThriveMyWay)
• Free trials that don’t require users to share their credit card credentials double the likelihood that a customer will end up purchasing cloud computing tools. (ThriveMyWay)
• The median SaaS business loses about 10% of its revenue to churn each year and that works out to about 0.83% revenue churn a month. (Insivia)
• 80% of marketers say customer experience is a key competitive differentiator. (Salesforce)
• 64% of Large Organizations Concerned SaaS Adoption is Outpacing Cybersecurity. (Business Wire)

• B2B buyers spend 27% of the time in their buying process researching independently online. (Gartner)

Source: Gartner

• 85% of customers will pay more for a SaaS product if there is a high-quality customer experience. (GMP)
• 77% of B2B buyers state that their latest purchase was very complex or difficult. (Gartner)

How a SaaS Marketing Agency Can Help You

There are a lot of variables you need to consider to execute an effective marketing strategy. Insivia is a SaaS consulting agency that can help boost your business's conversions and ROI. Contact us today to learn how we can help your B2B business.