Now more than ever there are many SaaS businesses that serve an array of industries. In fact, the SaaS market is predicted to grow from USD 257.47 billion in 2022 to USD 1298.92 billion by 2030.
This is why it's imperative to make sure you have a strong marketing strategy in order to boost your conversion rates and sell to the right target audience. Let's explore some statistics on this industry so that you can decipher what you need to focus on to drive business growth.
Source: SEMrush
Source: Hubspot
31% of marketers implement video content to improve SEO. (Hubspot)
Source: Backlinko
53.3% of total website traffic comes from organic search. (G2)
Backlinks are among the top three ranking factors. (UserGuiding)
Source: Oberlo
Source: Gartner
There are a lot of variables you need to consider to execute an effective marketing strategy. Insivia is a SaaS consulting agency that can help boost your business's conversions and ROI. Contact us today to learn how we can help your B2B business.
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For technology and software-as-a-service (SaaS) companies in 2023, digital marketing is one of the key drivers to growth.
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