SaaS Marketing Strategy Statistics

B2B SaaSMarketing🕑 Reading Time: 4 Minutes

Now more than ever there are many SaaS businesses that serve an array of industries. In fact, the SaaS market is predicted to grow from USD 257.47 billion in 2022 to USD 1298.92 billion by 2030.

This is why it’s imperative to make sure you have a strong marketing strategy in order to boost your conversion rates and sell to the right target audience. Let’s explore some statistics on this industry so that you can decipher what you need to focus on to drive business growth.

SaaS Content Marketing Statistics

SEMrush content marketing statistics

Source: SEMrush

2023 Hubspot Marketing Trends

Source: Hubspot

SaaS SEO Statistics

SaaS SEO CTR rate statistics

Source: Backlinko

Mobile SEO statistic

Source: Oberlo

SaaS User Statistics

Gartner's 3 pillars that support digital findability and credibility

Source: Gartner

How a SaaS Marketing Agency Can Help You

There are a lot of variables you need to consider to execute an effective marketing strategy. Insivia is a SaaS consulting agency that can help boost your business’s conversions and ROI. Contact us today to learn how we can help your B2B business.