Now more than ever there are many SaaS businesses that serve an array of industries. In fact, the SaaS market is predicted to grow from USD 257.47 billion in 2022 to USD 1298.92 billion by 2030.
This is why it's imperative to make sure you have a strong marketing strategy in order to boost your conversion rates and sell to the right target audience. Let's explore some statistics on this industry so that you can decipher what you need to focus on to drive business growth.
31% of marketers implement video content to improve SEO. (Hubspot)
53.3% of total website traffic comes from organic search. (G2)
Backlinks are among the top three ranking factors. (UserGuiding)
Building Personas for SaaS & Tech CompaniesStaying ahead of the competition and connecting with your target audience is paramount. To achieve this, SaaS companies rely on a crucial tool in their arsenal: persona building. Table of Contents Getting to Know Personas for Your SaaS Business Leveraging SaaS Marketing Agencies like Insivia to Forge Robust Marketing Pillars […]
When developing a new product or service many people don’t think to begin their marketing ahead of time. Doing this can greatly increase your chances for success. In this insight Andy shares a few ways you can get your product out to your audience before it launches. Did you like this insight? Make sure you […]
Effective Re-Marketing Strategies for Tech CompaniesIn the world of SaaS and tech, the focus often revolves around acquiring new customers. However, leveraging the existing customer base through re-marketing strategies is a highly effective approach that can boost revenue, foster loyalty, and cultivate brand advocates. Re-marketing is essential for preventing and reducing customer churn rates. In […]
Search Optimization is an key strategy for lead development, but can be very confusing on how to impact. Our SEO seminar goes through everything from search statistics, the Google business model and tactics to improve your rank. The slides used in the presentation provide a story for how search optimization works and what strategies you […]
In order for SaaS companies to grow, reducing churn should be a top priority. We’ve compiled some of our favorite battle-tested tips that will mitigate churn and get you back to your winning ways.
If you are a SaaS company, explore statistics to help you understand the trends in spend by small, medium & enterprise businesses.
How to Use Targeted Key Phrases for SaaS SEO Landing PagesLanding pages play a pivotal role in the lead generation and SEO strategies of software companies operating in the SaaS industry. As standalone web pages crafted explicitly for marketing and advertising campaigns, they wield significant power in driving targeted traffic and maximizing conversion rates.When a […]
Understanding the Benefits of Visualizations with Google Analytics 4 (GA4): A Guide for SaaS CompaniesData visualizations are powerful tools for communicating complex information in a clear and concise manner. They allow us to present data in an easily understood way, regardless of the viewer’s level of expertise. Whether it’s communicating information internally to team members […]
For technology and software-as-a-service (SaaS) companies in 2023, digital marketing is one of the key drivers to growth.