9 Great Content Ideas for Software Firms

August 10, 2021

A growing software company requires content to market itself on-and-on to stand out among its massive list of competitors. Apart from the plain old explanations about your firm, you need to add a degree of uniqueness to your content. Your content is nothing without its distinctiveness.

Without an inkling of doubt, content marketing, if not done correctly, can produce dramatic results in generating leads and potential customers for your software firm. According to eMarketer, 60% of marketers create at least one piece of content every day. 60% of expert B2C marketers are fully committed to content marketing. Surely, there must be something to it.

Content marketing costs 62% less than traditional marketing and is able to generate three times more leads than conventional marketing. This means that investing in content marketing might just be the perfect move to kickstart the sales of your software firm. Use these nine great ideas to create content for your software firm.

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1. Blogs

Blogging is an excellent way of spreading awareness about your software firm since users are usually looking for information. Use blogs for brand storytelling and to highlight the distinguishing features of your software.

Blogs are an effective way to market your software and play an essential role in enhancing your SEO (Search engine optimization) marketing strategy by improving your impact on the search engines. These blogs effectively generate leads and can easily trace back to the website of your software firm.  

In the event that viewers find the information in your blog valuable, they will share your blogs on their social media accounts. When such content is shared on social media, people will click on the shared link and this help in building your organic backlink profile and driving organic traffic to your website.

2. Case Studies

Case studies provide an excellent social proof for buyers by answering their one, most important question - Whether they should invest in your software or not? According to the B2B Content Marketing Trends Report, providing case studies is one of the most effective content marketing strategies.

If you provide a case study to your users regarding the software you're marketing, you persuade them to buy your software. A marketing case study convinces the customer that your software will be good enough to solve their problems. It does so by providing logical reasoning and facts that remove the doubts of the reader. You can add keywords in your case studies to optimize them for search engines.

3. Infographics

Powerful infographics are an excellent way to divert the viewer’s attention towards your software. Infographics are much easier to comprehend than regular plain text, and the visual representation of the information convinces the viewer that your software company knows how things work. Infographics are able to make complex information much easier to understand for the user and can convey a lot of helpful information in a small space. 

To boost the reputation of your software firm, you should never forget to put your website, logo, and address in your infographics. This is because they are ideal for sharing content on social media and can make your content go viral. And when the content goes viral, people should know the software firm it originated from.

Infographics also have great potential to help you with your website’s SEO. Once your infographic is posted on your website or any other platform, it can be shared on social media. This sharing generates backlinks that are essential in boosting the SEO of your website.

4. Testimonials 

According to an infographic by SocialFresh, customer testimonials have the highest efficacy when it comes to marketing your product/service through content marketing. They are 89% better at increasing conversion rates than other content marketing techniques. This means with stellar testimonials; your software firm can get the market share it deserves.

A testimonial is an excellent way of establishing a relationship of trust and credibility with your potential customers. Customers get the assurance they need to purchase your software through testimonials. A thoughtfully written and descriptive testimonial works best in converting visitors to leads.

To get customers to leave testimonials for your software, follow up on them after the purchase and ask them the right questions. If they don’t respond, follow up later at some time but make sure that you don’t come off as too annoying.

5. Email marketing campaigns

While generating emails, you need to make sure that you aren’t bombarding the recipient with too many emails and details. You can combine email marketing with content marketing by creating newsletters. These newsletters can include industry news, product launches, and promotions. 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis.

Including a 'SHARE' button when sending an email can help you if the customer shares the content on social media. As they do this, you have the chance of getting more recognition on social media. More sharing means more attention and more backlinks. This means more significant traffic to your website as backlinks boost your SEO.

6. Frequently Asked Questions

People are always looking out for information that answers their questions. The same applies to questions regarding the software you're marketing and selling. People are always curious to know more about your products and your firm. While you may address a lot of those questions in your videos and other content, you might miss out on a few bits of information.

To address these bits, it's crucial that you create a separate Q&A page on your website based on the questions that you've been most asked. A FAQs page encourages people to contact you. If you answer their fundamental question, they might be there for more. This increases communication and is an excellent way of establishing a reliable company-client relationship. This may increase the sales of your software firm. Also, you can optimize your FAQs page with some keywords. This will enhance the SEO standing of your website.

7. Videos

Using videos to market your product and content is a great way to boost the sales of your software firm. When done correctly, videos can be a powerful tool for a business to communicate its message to a broad audience in an easily accessible format. It is compatible with both B2C and B2B content strategies. 83% of video marketers say that videos have helped them generate leads. 

Videos are excellent tools to tell the story of your software business, highlight your software and tell the viewers how it's different from the ones available in the market. Videos are also the most preferred form of watching advertisements, as quoted by many viewers.

8. How-to-guides & Demos 

It would be best for your software business if you take out time for making how-to-guides and demo videos for your users. The guides (video or text) should explain the operation of any new software as well as any new features that are added to existing software. To retain the viewers, how-to-guides and demos should be kept as brief as possible without compromising on the explanations they offer.

While making these demos and guides, it would do best if you also answer some of the FAQs of your clients as well. These guides and demos also enhance the SEO of your website.

9. News Updates

It would be best if you keep your content updated at all times. 51% of companies say that updating older content has proven the most efficient marketing tactic. Enriching your updates will SEO keywords works a great deal in making your software firm pop up in search results.

Being up-to-date with the latest news and updates about your software firm, the customers start to trust you. These updates make the customers feel involved. The information can be of any sort, including industry news, promotional offers, or new software launches.

You can distribute these through your newsletters, a news section on your website, or updates on your blog. Being up-to-date means that customers are always aware of any new software launches and discounts on existing ones. This is an excellent way of marketing and helps in increasing the sales of your software.


Content marketing plays a great role in the marketing of your software. To cut through the competition in the market, having the right and optimized content is absolutely necessary. It ensures that you are able to reach your target audience and can generate quality leads effectively. With the mentioned content ideas, your software firm is sure to get the attention it deserves.

About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.

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