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In order to make targeted and relevant content for your audience, you need to ensure that you're talking about topics that they are most interested in learning about. Establishing your content strategy is vital since it does the following:

Educates & Informs

Content marketing allows SaaS businesses to educate and inform their target audience about the value and benefits of their software. Through blog posts, articles, videos, infographics, and other content formats, SaaS companies can break down complex concepts, explain features, and guide users through best practices. This empowers potential customers to make informed decisions about adopting the software.

Builds Trust & Credibility

High-quality, informative content positions a SaaS business as an authority and thought leader in the field. When you consistently provide valuable insights and solutions, it builds trust and credibility among your audience. Trust is crucial in the SaaS industry, where customers are entrusting their data and processes to a software solution. Effective content marketing helps establish the brand's reputation as a reliable and knowledgeable partner.

Generates Organic Traffic

Well-optimized content can improve a SaaS website's search engine rankings. When potential customers search for solutions related to the SaaS product's functionality, informative content can attract organic traffic to the website. This not only increases visibility but also draws in users who are actively seeking a solution, making them more likely to convert into customers.

Supports Lead Generation

By offering valuable content in exchange for contact information, SaaS businesses can capture leads and nurture them through the sales funnel. This approach enables you to establish a connection with potential customers and provide tailored content that addresses their specific pain points.

Drives Customer Engagement & Loyalty

Regularly updating a blog, producing insightful webinars, and sharing informative videos keep existing customers engaged. Continued engagement nurtures customer loyalty, reduces churn, and encourages upsells or cross-sells. Content marketing enables SaaS businesses to maintain an ongoing relationship with customers, offering valuable resources that contribute to their success.

Enhances User Onboarding & Adoption

Content marketing isn't limited to external audiences. SaaS businesses can create content to support user onboarding and adoption. In-depth guides, tutorials, and knowledge bases help new users understand how to use the software effectively, reducing frustration and improving user retention.

Differentiates from Competitors

In a crowded SaaS market, differentiation is essential. Unique and insightful content can set a SaaS business apart from its competitors. By showcasing the company's expertise, innovative approaches, and understanding of customer needs, content marketing helps create a distinctive brand identity.

Cost-Effective Long-Term Strategy

While content marketing requires an investment of time and resources upfront, it can yield long-term benefits. High-quality content remains accessible and valuable to users over time, driving sustained organic traffic and engagement. This makes content marketing a cost-effective strategy compared to traditional advertising.

Let's explore some statistics around SaaS content so you can discover areas of potential for your brand.

SaaS Content Marketing Trends

  • 92% of marketers admit that their organizations view content as an important business asset. (SmashingCopy)
  • 98% of SaaS companies have blogs. (Business 2 Community)
  • 42% of marketers said updating existing content has boosted their content marketing value. (SEMrush)
  • 73% of marketers publish content at least weekly. (GrowthBar)

content publishing statistics

Email Marketing Statistics

  • SaaS companies report a 66% average open rate for their targeted email marketing campaigns. (Gitnux)
  • 41.1% of subscribers skim emails. (Hubspot)
  • Email marketing revenue is projected to increase to 17.9 billion by 2027. (Statista)
  • 64.1% of small businesses use email marketing to reach their customers. (Campaign Monitor)

small business content marketing statistics

  • Professional marketers have found a 760% increase in revenue from building email lists. (Luisa Zhou)
  • 61% of consumers prefer to be contacted by brands through email. (OptinMonster)
  • 59% of people unsubscribe from a list when they're getting too many emails. (OptinMonster)

Social Media Marketing Statistics

  • 56% of marketers promote their content on social media. (SEMrush)

Social Media SaaS Content Marketing Statistics

  • 49% of marketers also use paid social to promote their brand. (SEMrush)
  • 89% of B2B marketers use LinkedIn for lead generation. (LinkedIn)

LinkedIn social media marketing

Before you continue reading...

You can also explore our Brand Positioning Audit Guide.

There are two things required to reach a destination - first to know where you want to go, but second to also know where you stand today. It’s true, if we asked Google maps to direct us to Pittsburgh, but it had no idea where we were then it could not show us the path we need to take.

How Insivia, a SaaS Content Marketing Agency Can Help You

Are you unsure about how to take your content strategy to the next level? Insivia is a consulting content marketing agency where our expert team can curate content tailored toward your target audience. 

Explore our portfolio and discover how we can improve your online presence for your SaaS business today.