It adds life and tells a story!

There is just only so much text and graphics can do to create a personality and a voice for your website.  Video can make a huge impact.  They key is to use it well.

Think testimonials. The key thing a visitor is looking for on your site is “what do you do? and do you do it well?”  Nothing says this better than video.  It can be something simple, like a video of the client on a white background sharing their successes by using your goods or services.

Tell a story. Edit more of a story oriented video with b-roll and music for effect.  Either way keep it short, quick and to the point.

The experience of watching the video is important.  In the past, internet speeds made video difficult and cumbersome.  Now with broadband and wifi that is no longer an issue.  I do highly recommend that you make the playing of the video an option for the viewer.  Nothing can be more harmful to the experience than to open a site and have a video start with audio blaring.  Create a nice graphic as an introduction to the individual(s) you’re about to meet or idea being presented.  Invite them to watch.

Just let them hit play.

Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

Driving Traffic To Generate Leads: Content Marketing, Paid Ads & SEO

If your business if starving for new leads but struggling with all of the noise, rising costs, and a rapidly changing landscape of the digital marketing world, this seminar will equip you with what you need to gain momentum and leave with an actionable gameplan.

Details + Registration