How can video impact my website?

July 24, 2009

It adds life and tells a story!

There is just only so much text and graphics can do to create a personality and a voice for your website.� Video can make a huge impact.� They key is to use it well.

Think testimonials. The key thing a visitor is looking for on your site is “what do you do? and do you do it well?”� Nothing says this better than video.� It can be something simple, like a video of the client on a white background sharing their successes by using your goods or services.

Tell a story. Edit more of a story oriented video with b-roll and music for effect.� Either way keep it short, quick and to the point.

The experience of watching the video is important.� In the past, internet speeds made video difficult and cumbersome.� Now with broadband and wifi that is no longer an issue.� I do highly recommend that you make the playing of the video an option for the viewer.� Nothing can be more harmful to the experience than to open a site and have a video start with audio blaring.� Create a nice graphic as an introduction to the individual(s) you’re about to meet or idea being presented.� Invite them to watch.

Just let them hit play.

About Insivia

We're a SaaS Growth Agency scaling SaaS & technology companies through brand positioning, integrated marketing, web design, sales and retention.