The key point quite simply is that you will own these images and they are unique. You will not see your images anywhere else. Photographs taken specifically for you will provide images of your people doing what they do on site at your facility where they do it. Even beyond specifics of who and where, we are able to take elemental images for use throughout the site.
Stock photography has been overused to the point of losing impact. Most viewers today assume images of people, random objects or scenery are purchased as stock imagery. This creates a generic aspect to a website. Using inexpensive stock images can do more damage to your company by destroying the branding and corporate identity.
When you hire a photographer to take the images of your people or product it creates a more personal view. You are not just paying for an image, you are investing in the photographer’s artistic vision and expertise to produce media that supports your brand.
The ability to create an artistic direction through your images will compliment the design of the website and take the final product to a higher level. This enables the photographer and designer to work together to achieve a cohesive look for the site. Stock images require the designer to make concessions in the design by either reworking the design to incorporate the image or to settle on an image that works with the existing design.
In the case of stock photography, the designer spends countless hours searching for an image that can be made to work into the design but that requires sacrifice. The designer either has to rework the design to accommodate aspects of the stock image or has to make concessions in the photograph to work it into the existing design direction.
In most cases, you can have custom images produced for the same amount of time, money and effort it takes to search for and purchase a stock image.
The added benefit to creating images under art direction for your site is that the viewer will have the sense that all this was created as a total concept rather than pieces and parts pulled together. This allows the designer much more freedom in the design because the images have been created in regards to the established composition, color and style.
This can be a point of difference between you and your competitors.