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It really depends, but as for standard rules of thumb, academics and analyst have established some guidelines based upon companies that are considered successful in their marketing efforts…

Companies that are open and actively communicating with online consumers enjoy ever increasing brand loyalty because those consumers feel a camaraderie with the company that works with them.

Visitors land on your site, explore information, determine if they want to contact, fill out a contact form, call or buy. If they leave at any point during their browsing process, it could be a potential customer gone for good.

Expand your offerings by enhancing part of your site and delivering that on a mobile device. In fact, this new offering can be totally different from your site but still be integrated and act as a companion.

Just ask yourself the following questions when looking at your site to improve content discovery and sharing.

Don’t simply reconfigure a printed design to fit on a webpage and vice versa. Coordinate them.

You might be getting an increase in traffic to your company’s website, but not seeing any increase in business. One reason may be the quality of traffic.

Google does not look at your keyword meta tag in their search engine rankings, but does still weight the title tag as important.

When it comes to optimizing our site for search engines, inbound links are a huge part of the equation. Read more about a powerful set of tools to find the links coming into your site.

Design Thinking is the middle ground that lies between Analytical thinking and Intuitive thinking.

How do you choose the right campaign or process to get your site to the first page.

We are constantly creating links that have an unknown shelf life. With social media, sending links out on Twitter, our links could potentially be out there on the internet for years just waiting for someone to find them.

2 easy steps to giving your website a clear presence on your website viewers’ iPhones.

Yes! But there are techniques that encourage and discourage visitors to scroll down.

Good content encourages people to share and build links which in turn boosts your search position.

Applications built for specific phones like an iPhone versus an application which has a web interface optimized to work on mobile browsers.

Ensure your mobile site is being found through proper search engine optimization (SEO) on mobile specific search engines and tools.

Trying to find that local restaurant’s hours, a vendor’s address, the schedule for event, info about that product you want to buy, while on a bus, train, plane, car or walking down the street?

Just let your visitors hit play to add life, tell a story and ultimately get them to convert into customers.

Your customers are on the go, so make sure your audience can get the info they want quick and easy with a mobile website.

There are now tons of ways people can find you in mobile directory applications and maps. Are you listed?

Insivia recently revamped its multimedia portfolio to showcase new projects in online video and commercial photography. Two new projects featured here are videos filmed, edited and produced by Insivia for Microsoft and their Dynamics GP product. Both videos are testimonial style, shot at client locations featuring their management teams and a compelling story of their […]

WordPress is a great content management solution for small and even in some cases large businesses. It is a robust scalable application which boasts one of the easiest to use interfaces. Recently Insivia programmed and developed a plugin for the WordPress software to help manage Social Media. Here is a description of some of the […]

So, you’re starting an email marketing campaign–even (in the age of social media) a very useful and one of the most viable tools for keeping in touch with your clients and prospects. You’ll have a lot to consider, but here are three very basic tips to keep in mind to make people read: Some people […]

You hear it everywhere, and now you can hear it from me: content is king (and not just for search optimization). Right now, we’re working on a project where our team and our client have had a lot of great conversations about the site map and the site content. The result is an intuitive structure […]

Cloud computing is the idea that online resources can expand your computing power beyond the physical limits of your personal computer. Online resources can be as simple as data storage or more complex such as full web applications. ‘The Cloud’ is a term commonly used in the computer world to simplify the near-infinite number of […]

I often have the chicken or the egg discussion with clients about their web site when first meeting and especially when discussing where to invest their budgets.� Do we put our money into marketing and search optimization to drive traffic? Or do we invest in creating a great site that converts more visitors into prospects […]

When it comes time to turn your site from a mockup to something fully functional, you’ll want to make sure that it works great for everyone visiting your site whether they’re using Internet Explorer, Firefox, or any other browser. Here’s a quick explanation of cross-browser testing and some useful resources for designers and developers: Your […]

A Business/Customer relationship is identical to the rest of the relationships in your life when it comes to communication. If my girlfriend and I didn’t listen to each other, she would have moved on to some other stud by now. If I don’t pay attention to my dog when he wants to go out, he […]