Articles

Should Important Information Be Placed Below the Fold?

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Today Patrick explains if you should place important content below the fold. Video Transcription A common misconception that a lot of web marketers have and even designers as well is that all the important and relevant information on your home page or any really page on your site has to be above the fold, but […]

15 Types of Website Content

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Today Andy shares 15 different types of website content! Video Transcription Hey everybody! I’ve got to fifteen types of content that you can use in your content marketing. So let’s go down the list real quick. Articles, pretty straightforward writing text. Guest blog posts, grab somebody from another organization, industry leader, influence and have them write […]

The Importance of Tracking

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Today Rick lets you know two important pieces of information you need to track. Video Transcription When it comes to content marketing, the one thing that is most important is that you always want to make sure that you are tracking consistently to make sure that the content that you put out on the web […]

Why Should You Think Like a Publisher?

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Today Patrick explains why you should think like a publisher when creating content. Video Transcription So one thing that I really think would help get a brand or marketer in the mindset that needs to be made or you need to be in to make great content is to really think of yourself as a […]

3 Benefits of an Editorial Calendar

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Today Matt explains how you can benefit from using an editorial calendar.   Video Transcription Hey guys! The topic of the month is content marketing and today want to talk about three ways an editorial calendar can benefit you. The first one being it’ll help keep you from scrambling at the last minute. It’s really […]

Why Should Video be Included in Email Campaigns?

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Today Andy explains why you should include videos in your email campaign. Video Transcription So using videos in emails can be a really successful tactic and there are a couple reasons why. The first reason is if you’re putting a nice image of a video that people are going to click on with a great […]

Why Does Video Convert Better Than Text?

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Today Patrick explains how video converts better than plain text. Video Transcription It’s said that video helps to increase conversion rates by over five times and that products that have a video tour, or video review are purchased 80% or higher than products that are similar without a video. So what makes video so much […]

Top 5 Tips for Creating Video

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Today Andy gives you 5 different ways that you can make your video a success. Video Transcription Hello everybody! I want to talk today about the top five tips for creating videos. The first is keep it informational and valuable. What your audience really wants is to find value out of your videos. They want […]

Why Video a Good Marketing Tool

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Today Matt explains why video is a marketing tool that you can’t afford to pass up. Video Transcription Hey everybody! This month we’re talking about video and animation and today I want to talk about the question we get from clients; is video a good marketing tool? There’s a lot options out there to market […]

How Important is Good Quality Audio?

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Today Rick explains why audio is the most important part of a good video. Video Transcription Today I want to talk to you about the importance of good audio when producing video either from home or for your business. Nothing to me or our team is more important than having good quality audio when producing […]

How Does Video Help Build Trust?

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Today Patrick shares how video can help you build trust with your customers. Video Transcription Using video as part of your web site or as part of your online marketing efforts is a really great way to build trust and to establish a connection with the prospect or with even your existing clients. The way […]

Why are Videos Good for SEO?

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Today Andy explains why video is a great tactic to use for improving your SEO. Video Transcription So people often ask why are videos good for search optimization. Well there’s a couple reasons. the first one is that search engines are putting videos into the results a lot more than they used to and ranking […]

Do you need a Professional Setup for Videos?

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Today Andy explains the importance using quality equipment for your videos. Video Transcription So people often wonder do I need to have a professional set up to create my videos. You know audio recording equipment, a great camera, lights and all these pieces. Well the answer is not necessarily no but it really does help […]

3 Steps to Planning a Video

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Today Rick shares three steps that will help you begin developing quality videos for your business. Video Transcription Hey everyone, Rick Scheeser here with Insivia and this month our main focus is on video and animation. So what I want to do is talk about the three steps that we use to when determining how-to […]

Is Video a Good Marketing Tool?

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There are a lot of options out there to choose from to market your business, but one that you cannot afford to pass up is video. Being able to produce quality content quickly that is interesting to potential viewers is really important and video gives you the ability to do so. It is now the […]

Mobile Website or Mobile App?

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Today Patrick adds to the debate between Mobile Websites and Mobile Apps. Video Transcription There’s always debate in mobile marketing about if you need a mobile website or if you need a mobile application, whether that’s for Android or for Apple. I kind of think that it’s dependent on the use that your business is […]

Why is Mobile Important to a Company’s Success?

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We’ve been talking about mobile all month and we’re continuing to focus on the importance of mobile marketing for companies. Smartphone and tablet usage is rising and continues to shake up the way businesses operate. With many companies’ audience’s turning to their mobile devices to find information and shop, it has become a necessity to […]

Top 10 Mobile Marketing Mistakes

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Along with a Mobile Marketing Strategy come Mobile Marketing mistakes that you need to avoid to ensure the success of your campaign. Here is the list of 10 mistakes you’ll need to steer clear of. 1. Sending the wrong message One thing you want to try to avoid is sending a message that won’t work […]

Mobile Marketing 2013

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Mobile devices have seen a boom in the last few years making the number of smartphone users in the U.S. reach over 80 million. To add to the mobile device increase, tablet users are also growing at a high pace. This has pushed businesses into an awkward position by forcing them to look into Mobile […]

Top 10 Ways to Fail at Social Media

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With companies jumping on the Social Media bandwagon left and right, there are many mistakes that need to be learned and avoided. We’ve compiled a list of 10 ways you can fail and what to do to avoid throwing time and money away. 1) A one sided relationship works. If you get a response from a […]

How to Choose the Right Keywords

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A frequent question we get is whether or not you should repeat your keywords. The easy answer is that repletion works just fine as long as the meaning of the phrase as a whole is varied. Bad:Cat Food and Cat Food Online Good: Cat Food Reviews and Cat Food Comparison Use All Available Tools One […]

Top 10 Ways To Tell If Your Links Are Bad

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When optimizing your site you need to make sure that you have good quality links. In order to help point you into the right direction we’ve made a list of simple clues to telling if a link is bad. Ditch The Link If: It uses the words SEO, or Link in the page title or […]

5 Free Tools To Improve Your SEO

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Taking on an SEO campaign can be daunting at times, so to help out with your efforts we’ve found 5 free tools that can help get you started. Google Webmaster Tools This webmaster tool is a no-charge web service Google provides. It offers a detailed report about your web sites page visibility. Some of the […]

What Is Geofencing and How Can It Be Used By Marketers?

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Today Andy explains Geofencing and how marketers can use it to promote their brand’s products and services. Below is an example of a Geofencing campaign by Starbucks. Video Transcription If you haven’t heard of Geofencing, it’s an approach where you create a virtual fence around a specific geographic area that when people go in it […]

E-Commerce Platforms for Success

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[vc_row][vc_column][vc_column_text] In the world of e-commerce businesses are striving for one thing, to do business better and faster. It’s about attempting to give your customers controlled access and let them serve themselves. In order to achieve the results you want, you must dedicate your efforts to a series of online tactics and integrate your business […]

Why Use Opt-In Marketing?

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Today Colin talks about Opt-In Marketing and how to make it work for your campaign. Video Transcription Opt-in marketing is the idea of giving your customers a choice to receive further marketing communication from you, usually email. Typically the approach is on a checkout form or a contact form to have a check box that […]

Is it a Good Idea to Wireframe?

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Today Chad lets you know if you should consider starting your next web project with a wireframe. Video Transcription All right designers, when you are starting a new project I implore you, please wire frame first. By sketching and kind of doodling out ideas and then moving on to wire framing it helps you really […]

Design Trends: Long Verticle Scrolling Homepages

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Today Patrick talks about long vertical scrolling homepages and how your site can benefit from using this kind of design. Video Transcription You might be seeing more of long vertical scrolling homepages these days. It’s a new design trend that is really starting to take off here, and I’m a big fan of it. I […]

10 Design Mistakes To Avoid: Part 2

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6) Making the Company Your Friend This is where the battle between the designer/developer and the marketing department comes to a head. Companies always want more information from their audience to help further target their marketing strategies, and to get this data they’ll want as many surveys filled out and social media links clicked as […]

What is Toggle Navigation?

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On today’s Insivia Insight Colin explains Toggle Navigation and how you can use it for your mobile site. Video Transcription One idea worth checking out for a mobile website is toggling navigation. Because mobile has a limited amount of space, if you could put where maybe it’s optional or maybe your main navigation hidden off […]

How can you Move into New Geographical Regions?

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Today Andy lets you know how you can move into other geographical regions. Video Transcription So a common question we get is, how do we expand into a new geographical region? This is a common trend for most businesses. Some things that you can do to really help move into new areas would be, be […]

How Can Infinite Scrolling Help Improve a Website?

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Colin lets you know what infinite scrolling is and how it can help your website. Video Transcription Another emerging technology in 2013 is infinite scrolling. Although it’s been around for a little while, it becoming popular with many website today. With most websites if you have a large amount of content you have to use […]

What can a Product Configurator do for a Business?

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Patrick fills you in on a few ways you can use a product configurator to improve your customer experience and help close a sale. Video Transcription A product configurator is a great way to show the difference between an engineered custom product and the off the shelf products your business might sell. Your configurator will […]

What is the Five-Second Test?

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Today Andy lets you know how you can use the Five-Second test to check the usability of your site. Video Transcription If you are looking to do some simple things for usability testing there’s a really easy way to go out there and get some feedback. We call it the five-second test where basically you […]

10 Design Mistakes To Avoid: Part 1

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When designing for the web or any other graphical piece, there are usually a few mistakes that are commonly made. To help you avoid these costly hiccups we’ve come up with a list of 10 mistakes you should try to avoid when creating your visuals. Make sure to check back next week for our final […]

Web Trends: Large Image Backgrounds

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Today Chad talks about a design trend you may want to consider when designing your site. Video Transcription Thanks to advances in coding and development, as well as the increase in broadband activity across the United States and abroad, you are seeing a lot more larger files being used on websites. What is particularly a […]

How can you Improve your Referrals?

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Andy talks about a few ways you can improve your referrals and grow your company. Video Transcription Some tips for getting referrals, which is a big part of any company growing. Going after referrals one great thing you can do is be specific about what you are looking for. Don’t just go out there and […]

What are the Benefits of a Single Page Website?

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Today Patrick lets you know why a single page website might be a good solution for you. Video Transcription A single page website is a great opportunity for you to get something out quickly to communicate your new product, your new service offering, or into a new vertical you might be exploring. It’s also a […]

How Can You Increase Conversion on Contact Forms?

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Today Andy lets you know what you can do to improve conversion on your forms. Video Transcription So if you are looking to increase conversion on contact forms, which are a key component of any business-to-business site, there are some things you can do. The first one is the easiest. Reduce the number of inputs […]

5 Ways to Improve Your Social Media Marketing for 2013

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2013 has now begun, but that doesn’t mean it’s to late to improve last year’s strategy and make sure your marketing is on track to deliver results. There are a few things you need to do in order to begin planning and adjusting your strategy. Below is a list of important steps to take to […]

Should You Show Product Pricing?

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Do you show product pricing? Today Patrick lets you know if you should be. Video Transcription I typically believe in showing the product pricing on your website even if your competitors are not doing so. It offers a level of transparency to your customers and it shows that you believe in your product enough to […]

Should You Be Considering a Technology Tune-Up?

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Today Andy lets you know if you should consider doing a technology tune up for a recently launched website. Video Transcription So does it make sense to do a tech tune up on your new website, say it’s only a year old, maybe less than 3 years old. Should you come in and do a […]

What is Skeuomorphism?

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Do you know what Skeuomorphism is? Chad fills you in on this design technique and what you need to expect for the future. Video Transcription Over the past few years you may have noticed a certain type of graphical development where the elements are designed to look just like realistic objects. Say if it’s a […]