Articles

How can I Leverage Social Media to my benefit?

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Andy Halko, CEO of Insivia, recently spoke to the Cleveland Federation of Business Coaches about Social Media. The 40 person plus group was extremely interested in how they can begin to leverage social media for growing their businesses and companies. The slides below were used for the presentation. Social Media Marketing View more presentations from […]

What are Three Quick Ways to Improve my Website?

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My friend Chris is an elementary school teacher. This makes sense because she is, in general, a far more patient person than me. We share some common traits though, one of which is that we’re both very effective communicators to people with short attention spans. Let’s face it. When people are on the web, they’re […]

What the Fluff is Cloud Computing?

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Cloud computing is the idea that online resources can expand your computing power beyond the physical limits of your personal computer. Online resources can be as simple as data storage or more complex such as full web applications. ‘The Cloud’ is a term commonly used in the computer world to simplify the near-infinite number of […]

Can traditional media drive traffic to my site?

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Absolutely. Of course a simple click of a banner ad will get someone to your site most efficiently. However, don’t shy away from using other forms of advertising to drive traffic to your site. Print, radio and tv can be successful if developed correctly and chosen wisely. For one client, on a tight budget, we […]

Is Traffic or a Great Site More Important?

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I often have the chicken or the egg discussion with clients about their web site when first meeting and especially when discussing where to invest their budgets.  Do we put our money into marketing and search optimization to drive traffic? Or do we invest in creating a great site that converts more visitors into prospects […]

Package Design Plays in the Sales Success of a Product

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The question comes down to whether you want to scream at your customer to make them want to buy your product or you want to create a pleasant introduction inviting them to try your product. It’s the reality that you can really say more with less. When you’re thinking about package design, remember that the […]

How does the Right Message Boost your Marketing Efforts?

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Think of the last time you bought a car. Of course, you thought about the safety ratings, gas mileage, and features you need, but there was also a big emotional element to your decision. Naturally, all buying decisions have a good mix of emotional and intellectual thinking behind them. It’s important to make sure that […]

Why is Cross-Browser Testing Important?

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When it comes time to turn your site from a mockup to something fully functional, you’ll want to make sure that it works great for everyone visiting your site whether they’re using Internet Explorer, Firefox, or any other browser. Here’s a quick explanation of cross-browser testing and some useful resources for designers and developers: Your […]

Social Media Opens Communication with Customers

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A Business/Customer relationship is identical to the rest of the relationships in your life when it comes to communication. If my girlfriend and I didn’t listen to each other, she would have moved on to some other stud by now. If I don’t pay attention to my dog when he wants to go out, he […]

Tracking the Popularity of Links You Share on Twitter

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Recently, insivia has been ramping up the use of its twitter account to help promote our new blog, our expertise and many of our other special announcements. One thing that was important to us was to quickly be able to gauge the popularity and value of providing links to blog posts or other resources. Fortunately, […]

What is the Importance of Brand Building?

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Branding consists of the name, symbol, term, sign, design or any combination of these that identify the goods and services of your company and differentiate you from another. Branding is the visual voice of your company.

What’s the Difference between SEO and PPC?

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When you do a search for, say, “Cleveland marketing,” you’ll get two types of results: organic listings and paid listings. These listings are based on your SEO and PPC campaigns. SEO is all about boosting your site’s rank in organic searches. PPC campaigns are paid listings. The two columns populate using the same search terms, […]

Can a Mobile Phone Application help Grow my Business?

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In a previous blog post we discussed the importance of creating a mobile version of your website. Let’s take this a step further and explore whether developing a unique mobile application will create some buzz for your business.By now you have probably seen or experienced all the fun applications on the iPhone. You can reserve […]

Using a Content Management Software

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Content management software (CMS) is designed to help businesses manage, update, and edit content their website. I am sure that sounds like a cool idea, but how do you know if your business needs one? After all, many of these softwares require an investment that exceeds normal annual hosting fees. Here are some questions you […]

When Should I use Stock Photography?

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When there is no time, location or item to shoot, it’s time to start looking for a stock photograph. Many time and budgetary constraints can prevent the opportunity to photograph something specifically for your marketing materials. For example: the requirement of a photo of an olive orchard. If you don’t have the budget to fly […]

Why wouldn’t I want an All-Flash site?

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They can look great and use a lot of cool elements that you don’t see on other sites. Then again, there are a lot of limitations to an all-Flash site. Flash sites aren’t good for your search engine optimization, and they’re not very accessible to a variety of users and devices. It’s true that there […]

How does Mobile Phone Technology affect my Business?

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Fasten your seatbelts, folks! These new smartphones are going to significantly change how we communicate and how fast we can make buying decisions. Thanks to the advent of web friendly phones like iPhone, Google G1, and Blackberry Storm we can now get information without ever opening a computer. What’s even cooler is all the applications […]

Why use Social Media? Part 1: Distribution

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Social Media seems to be the big buzz lately, but I know there are many out there (inside the marketing industry as well) that don’t have any clue of the benefit. This is especially daunting considering the amount of time and effort involved in using Social Media. I will be writing a several part series […]

How Credible is your Website?

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Over the years Insivia has met with quite a few businesses that are seeking a website just to have a website. At first this really confused us. Most clients we meet with use their site to generate sales leads or sell a product. However, we have learned that there are a handful of businesses that […]

Have you examined your Web Identity lately?

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It’s no secret that identity theft is a big problem these days. In fact, some people have become so fearful they have hired businesses to monitor their credit report and daily credit transactions. With all the focus being on personal identity, we began to wonder how much a business should keep a watchful eye on […]

What does good Web Design have to do with SEO?

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So, you want people to Google your industry’s top keywords and see your site first. However, how does that affect how well your site works and converts once your visitor gets there? Our belief is that the most accessible and easy-to-use sites with great web identities make for the sites with the best SEO. The […]

Why would I want a Custom Photo Shoot?

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Removing a Pass Phrase from a SSL Certificate

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