What is Design Thinking and can it help my business?

October 30, 2009

Design Thinking is the middle ground that lies between Analytical thinking and Intuitive thinking. Several companies like GE, Target, Procter and Gamble use the concept and have experienced great success.

Here are Six Characteristics I found that truly define Design Thinking and can improve any business.

?Design Thinking holds power in every industry and when considered, the outcome is usually always successful. Design Thinking can change the world, make the difference in your marketing strategy and pave the way for your company’s success in general.

How Business Is Adopting Design Thinking

Design Thinking Can Be Learned



About Insivia

Insivia is a Strategic Growth Consultancy helping software & technology companies scale through research, brand strategy, integrated marketing, web design, and retention.

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