Design Thinking is the middle ground that lies between Analytical thinking and Intuitive thinking. Several companies like GE, Target, Procter and Gamble use the concept and have experienced great success.

Here are Six Characteristics I found that truly define Design Thinking and can improve any business.

  • Collaborative, especially with others having different and complimentary experience, to generate better work and form agreement
  • Abductive, inventing new options to find new and better solutions to new problems
  • Experimental, building prototypes and posing hypotheses, testing them, and iterating this activity to find what works and what doesn’t work to manage risk,
  • Personal, considering the unique context of each problem and the people involved
  • Integrative, perceiving an entire system and its linkages
  • Interpretive, devising how to frame the problem and judge the possible solutions


Design Thinking holds power in every industry and when considered, the outcome is usually always successful. Design Thinking can change the world, make the difference in your marketing strategy and pave the way for your company’s success in general.

How Business Is Adopting Design Thinking

Design Thinking Can Be Learned



Author Information

Andy Halko is the CEO of Insivia is a Strategic Growth Consultancy helping companies scale through our Breakthrough Growth Program and Agile Marketing solutions.

September 19, 2019 Seminar

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